tailored is a full service marketing studio providing brand, digital, and comms support. With over a decade specialising in brand and digital marketing strategy for retail, we take a bespoke approach to each project. We focus on brand-led stories tailored to your customer, simplifying the complexities of multi-channel marketing.We operate transparently. Transparent with our beliefs, our offering, and our impact. We love working with like-minded brands with a conscience.

Responsible for marketing strategy and brand management across all channels including retail, wholesale, PR, social and digital, leading a team including in-house creative.

Brand management and strategic marketing ensuring an omnichannel approach, working closely with Digital, Retail and VM teams to deliver a consistent customer experience. Specific responsibilities include managing the marketing team and in-house creatives, PR management – direct in NZ and via agency in Australia, traditional advertising channel and influencer programme management, regional marketing and in-store events, seasonal campaign direction and execution including DM and loyalty programme management

Responsible for omnichannel brand strategy and development; driving foot traffic and website traffic growth. Duties include traditional and digital promotion management including PR, Comms, eDM, in-store implementation (POS), direct mail, seasonal and tactical campaigns, budget management, social media, e-commerce management.

Responsible for internal marketing of CCA to drive staff engagement and build brand ambassadors.Developing event strategies including conceptualisation and ideas, setting timelines/deadlines for delivery and executing on budget achieving key measurables. Project work includes sponsorship and sustainability initiatives.COKE NZ – FRONT OF THE PARADE FOR DIVERSITY & INCLUSIONhttps://ccamatil.co.nz/news/coke-nz-front-of-the-parade-for-diversity-inclusion/ THE GOLDEN COCA-COLA BOTTLE GOES TO…https://ccamatil.co.nz/news/ccanz-in-the-news-the-golden-coca-cola-bottle-goes-to/

This role was a 6-month maternity cover with responsibilities including companywide communications, group intranet management, editing internal magazine, copywriting, event planning, relationship management; all whilst working closely with the Corporate Affairs, Marketing & HR teams.

Starting with the company as Marketing Assistant, I then worked my way up to Marketing Manager where my key tasks were planning and executing the promotional plan, delivering seasonal campaigns, PR & event work, new store openings, budgets and team management.A highlight of late for me was the #catwalktosidewalk Autumn launch.

Seconded into the e-Commerce project team to deliver Number One Shoes' new transactional website; I wrote content pages and product descriptions keyword-rich and optimised for SEO, ran the project plan to get product through the CMS for launch date, and managed our eDM campaigns B2C.

Back from overseas, I returned to APN as part of the sales team where I developed emails as sales tools for feature mail-outs to databases, prepared quotes and developing packages specific to client needs as per briefs, tracked budgets and targets on a daily basis and was a support to the General Sales Manager & Account Managers.

Responsible for the delivery of 2 local contracts, I ran advertising for national/regional publications, managed the online content management system for both websites, wrote copy for POS, advertisements, press releases, direct mail and assisted in writing and implementing marketing plans from tenders. Key highlights were working on the launch of the A4e People website (including content copy writing) and supporting on regional events.

My first role in marketing was with a major retailer and etailer in the UK where I was responsible for;• Managing the internal marketing website • Briefing all Argos stores on latest Marketing Initiatives (as per promotional calendar) • Coordinating monthly analysis of store calls and intranet statistics • Assisting in the management of stores POS allocation and stores databaseSignificantly, I created a Training Manual for all processes within the role for ease of handover between staff.