Diana Carter Email & Phone Number

Charlotte Metro

• Acts as a point of escalation for client teams, ensuring timely delivery and adherence to quality standards for paid search
• Lead search campaigns (Search, Performance Max, Shopping, and Demand Gen) across Google and Microsoft Platforms, while leveraging SA360 for bid strategy optimizations
• Leading search team of five members by providing direction and guidance to ensure effective building, launching, and optimization of ad spend for maximum performance.
• Spearheaded search testing initiative and developed a comprehensive testing framework, resulting in a sample roadmap for the search team to implement across account with 50+ distinct tests ideas and helping to simplify.

• Managed approximately $500K in monthly ad spend across diverse B2B and B2C clients, ensuring optimal allocation and performance of advertising resources.
• Successfully managed and delivered campaigns on time and within budget across search, shopping, and Performance Max channels across Google and Microsoft
• Created and presented client-facing reports on campaign performance weekly, monthly, and quarterly.
• Conducted regular A/B testing on account structures, ad copy, keywords, and landing pages to optimize performance.

• Oversees strategy & performance across key accounts and channels/networks such as Google search, Google display, YouTube, CTV, programmatic display and Meta ads
• Lead team training sessions focused on improving conversion rates, best practices, new strategies and performance efficiencies for implemention at scale
• Lead strategy & performance of tests/pilots, as well as the development of implantation plans/processes for rollout to the company. Examples include CTV, Vehicle Ads and Performance Max.

• Manage accounts from pre-sale to post sale by creating proposals, strategy, setting benchmark goals, and monitoring accounts post launch for improvements
• Define, develop and lead the digital marketing programs, encompassing all paid online marketing channels to drive new customers and increase revenue for clients. Channels include: Facebook, Instagram, Google Search.
• Manage project workflow from start to finish, ensuring client campaigns launch accurately, on time, and have early success
• Audit current enterprise accounts and large networks to improve performance by providing actionable recommendations to team members
• 2019 MVP award winner

• Serve as a go to person for team members to troubleshoot advanced or complex client needs
• Assist in training new team members
• Consistently exceed monthly and quarterly goals
• Manage, coordinate, and performance tune online digital marketing campaigns including paid search (Google Ads & Bing Ads), Facebook, and YouTube
• Create and present monthly client reports to ultimately drive both retention and revenue
• Monitor KPIs and campaign performance on Google Ads to maximize CTR, quality score, and conversion rate through continuous testing efforts

Morrisville, NC

Morrisville, NC

• Provide clear and frequent communication both internally and externally to ensure a positive client experience and contract completion
• Assist in SEO related projects such as website audits, backlink analysis', and link development.
• Collaborate with internal team to develop and maintain project documents including timelines, internal processes, and deliverables for each client’s program
• Track and report on campaign progress from initial kick off to completion

Durham, NC

• Assist in sponsorship contract fulfillment by providing both game day and office support
• Interact with clients before during and after the game to ensure a successful event
• Photograph documentation of sponsorship activity for end of season proof of performance
• Run front desk on multiple days by providing general administrative support through answering phones and assisting incoming guests

Raleigh, NC

• Responsible for organizing and executing in-store retail demos
• Research, coordinate and host marketing events relevant to the brand and to the region
• Timely planning of monthly events and report key market findings
• Seed and develop relationships with market influencers and like-minded partners, ultimately leading to increased brand visibility

• Coordinated game day material transportation as well as set up and break down of daily supplies
• Trained and managed a team of four brand ambassadors while engaging consumers and collecting on-site data
• Report both qualitative and quantitative results via game day analysis

Cedar Knolls, NJ

-Maintain social media strategies to build brand recognition and drive traffic to website-Assist in graphic design for web production-Analyze web traffic patterns to proactively identify patterns and experiment with improvements

-Managed the college's social media platforms( Twitter, Facebook, Foursquare) by developing marketing strategies-Track success of campaigns and relay key findings to Director of Web Communications

-Tracked and managed product inventory for over 25 local retailers -Built relationships with store managers to execute promotional displays-Set up and ran weekly marketing promotions including demos and highly visible events-Reported back to territorial manager of weekly orders and event data

Bachelors, Public Relations With A Minor In Spanish

Activities and Societies: President of Alpha Delta Eta Inc. 2009

Education record

Activities and Societies: Rotary Interact Club Rotary International Foreign Exchange Student