Diana Leonard, Cpsm Email & Phone Number

Walnut Creek, CA, US

Walnut Creek, California, United States

As the Communications Director for Carollo Engineers, Diana plays a key role in strengthening the company's corporate reputation through her expertise in marketing, branding, and communications. She spearheads the strategic planning and seamless execution of integrated marketing communications campaigns to reinforce Carollo's position in the industry..

The Hall has been selected by these film festivals:* Hollywood International Golden Age Festival * Santa Monica International Filmmaker Awards * Nashville Independent Filmmakers Festival * San Francisco Arthouse Short Festival * Beverly Hills Film Festival® * Stockholm Short Festival * Faith in Film: International Film Festival and Screenwriting.

Walnut Creek, CA

• Executed internal and external communications strategies to increase employee engagement, build brand awareness and loyalty, drive strategic growth, and recruit top talent.
• Devised and led Brown and Caldwell’s strategic communications efforts to build its One Water, Design-Build, and Smart Utility practices.
• Established and oversaw BC’s public relations program. In 2019, achieved 360 media placements, with a reach of 108,000,000 and $ 900,000 ad equivalent.
• Established BC’s social media program. In 8 years, increased LinkedIn followers by 950%.
• Developed and managed brand standards, guidelines, and templates; brand hierarchy and visual identity.
• Worked cross-functionally with executive, HR, and communications teams to craft messaging and communications that articulated the firm’s purpose, vision, and strategy.

Walnut Creek, CA

• Led Brown and Caldwell through a comprehensive brand refresh and launch.
• Developed communication tools and marketing collateral for use by employees nationwide.
• Ensured creative elements were unique, bold, compelling and on brand, while clearly articulating brand attributes and message points.
• Conceptualized, composed, and reviewed 1000+ employee communications for the intranet homepage and CEO newsletters.
• As Editor-in-Chief of BC Water News, responsible for content strategy, planning, editing and review of national publication that is distributed to 30,000 subscribers.
• Devised and executed strategies to augment employee contributions to Water For People and Engineers Without Borders. In one year, increased employee contributions by 177%.

Oakland, CA

Managed internal and external marketing and communications for the Western US Region. Increased brand awareness through integrated communications campaigns using press releases, direct mail and e-mail marketing. Provided strategy and direction for client pursuits from lead generation and positioning through, proposal strategy and development. Directed West.

Oakland, CA

Developed marketing strategy and messaging. Managed business development efforts including opportunity generation, client outreach, research, proposal and presentation development. Researched potential Mentor companies and facilitated final Mentor Protégé agreement with global environmental services firm. Designed/launched corporate website to emphasize.

Livermore, CA

Identified contract opportunities and teaming possibilities. Managed pursuit and proposal development process. Directed design and production of marketing collateral. Designed/launched corporate website. Achieved enhanced search engine placement—with links ranking within the top 10 in a Google keyword search. Developed resume database in conjunction with.

Allentown, Pennsylvania

Managed marketing and communication activities for this boxing and martial arts equipment online store. - Created strategies to market company utilizing various channels including: direct mailers, press releases, print ads, sponsored events, trade show presence, online publicity.- Created annual catalogs and semi-annual brochures, developing focus and.

B.S., Business And Economics (Marketing Concentration)

Activities and Societies: Global Village for Future Leaders of Business & Industry, Lambda Mu Sigma Marketing Honorary Society, Alpha.

Universite De Paris, French Language, Art, Literature

Global Village For Future Leaders Of Business And Industry