Diana Leonard, Cpsm Email & Phone Number

Walnut Creek, Ca, Us

Walnut Creek, California, United States

As the Communications Director for Carollo Engineers, Diana plays a key role in strengthening the company's corporate reputation through her expertise in marketing, branding, and communications. She spearheads the strategic planning and seamless execution of integrated marketing communications campaigns to reinforce Carollo's position in the industry. Diana's leadership ensures the effective management of all aspects of marketing, branding, and both external and internal communications. Her proficiency in leveraging digital platforms enhances Carollo's reach and engagement with target audiences.

The Hall has been selected by these film festivals:* Hollywood International Golden Age Festival * Santa Monica International Filmmaker Awards * Nashville Independent Filmmakers Festival * San Francisco Arthouse Short Festival * Beverly Hills Film Festival® * Stockholm Short Festival * Faith in Film: International Film Festival and Screenwriting Competition * SHORT to the Point * Phoenix Shorts * Oakland Short Film Festival * BASH- Bay Area & Sacramento Short Films Festival * California Women's Film Festival * Las Vegas International Film & Screenwriting Festival * Best Shorts Competition * San Jose International Short Film Festival * Bahamas International Film Festival

Walnut Creek, Ca

• Executed internal and external communications strategies to increase employee engagement, build brand awareness and loyalty, drive strategic growth, and recruit top talent.• Devised and led Brown and Caldwell’s strategic communications efforts to build its One Water, Design-Build, and Smart Utility practices. • Established and oversaw BC’s public relations program. In 2019, achieved 360 media placements, with a reach of 108,000,000 and $ 900,000 ad equivalent.• Established BC’s social media program. In 8 years, increased LinkedIn followers by 950%. • Developed and managed brand standards, guidelines, and templates; brand hierarchy and visual identity.• Worked cross-functionally with executive, HR, and communications teams to craft messaging and communications that articulated the firm’s purpose, vision, and strategy.• Led the development of BC’s employer brand to maximize recruiting and retention.• Led, coached, and developed team of 8 high-performing, results-oriented communications professionals.• As website project director, mobilized teams to create a modern website that reflects BC's unique brand; shares the many ways BC is positively impacting its people, its clients, the environment and communities; and communicates what it’s like to work with and work for BC.• Creative Director for the development of BC’s office brand standards; oversaw workplace design of the firm’s corporate headquarters.

Walnut Creek, Ca

• Led Brown and Caldwell through a comprehensive brand refresh and launch.• Developed communication tools and marketing collateral for use by employees nationwide.• Ensured creative elements were unique, bold, compelling and on brand, while clearly articulating brand attributes and message points.• Conceptualized, composed, and reviewed 1000+ employee communications for the intranet homepage and CEO newsletters.• As Editor-in-Chief of BC Water News, responsible for content strategy, planning, editing and review of national publication that is distributed to 30,000 subscribers.• Devised and executed strategies to augment employee contributions to Water For People and Engineers Without Borders. In one year, increased employee contributions by 177%.

Oakland, Ca

Managed internal and external marketing and communications for the Western US Region. Increased brand awareness through integrated communications campaigns using press releases, direct mail and e-mail marketing. Provided strategy and direction for client pursuits from lead generation and positioning through, proposal strategy and development. Directed West Coast conference efforts.

Oakland, Ca

Developed marketing strategy and messaging. Managed business development efforts including opportunity generation, client outreach, research, proposal and presentation development. Researched potential Mentor companies and facilitated final Mentor Protégé agreement with global environmental services firm. Designed/launched corporate website to emphasize corporate accomplishments and promote company’s services. Designed Statements of Qualifications and marketing collateral. Managed corporate presence at trade shows and industry conferences.

Livermore, Ca

Identified contract opportunities and teaming possibilities. Managed pursuit and proposal development process. Directed design and production of marketing collateral. Designed/launched corporate website. Achieved enhanced search engine placement—with links ranking within the top 10 in a Google keyword search. Developed resume database in conjunction with IT department. Ensured that all resumes were updated and accurate. Secured teaming arrangements with large and small firms to bid on federal and commercial work. Procured over $500,000 in contract revenue in 6 months.

Allentown, Pennsylvania

Managed marketing and communication activities for this boxing and martial arts equipment online store. - Created strategies to market company utilizing various channels including: direct mailers, press releases, print ads, sponsored events, trade show presence, online publicity.- Created annual catalogs and semi-annual brochures, developing focus and message from the ground up. Managed/implemented all aspects of production: design, photography, copywriting, layout, editing, and printing.- Invigorated and successfully launched a product concept that had been in development for 3 years. Supervised market analysis and product design. Test sites generated active consumer interest and stimulated sales.

B.S., Business And Economics (Marketing Concentration)

Activities and Societies: Global Village for Future Leaders of Business & Industry, Lambda Mu Sigma Marketing Honorary Society, Alpha.

Universite De Paris, French Language, Art, Literature

Global Village For Future Leaders Of Business And Industry