Diana Carolina Montero Arango Email & Phone Number

Panama

Panamá

Panamá

- Design and implement commercial multimedia strategies for TVN Media.- Develop products, plans and processes of implementation to assure sales’ success and and its follow up process.- Strengthen relationships with direct customers and media agencies.- Create new business models and uncover opportunities that allow the company to be protable in the digital area.- Successful implementation of new products and multimedia strategies that allow our customers to achieve their goals… Show more - Design and implement commercial multimedia strategies for TVN Media.- Develop products, plans and processes of implementation to assure sales’ success and and its follow up process.- Strengthen relationships with direct customers and media agencies.- Create new business models and uncover opportunities that allow the company to be protable in the digital area.- Successful implementation of new products and multimedia strategies that allow our customers to achieve their goals and therefore makeus a reliable company for them, leading to more sales, greater success and higher revenue. Show less

Panamá

- Develop and implement strategic plans for digital platforms (websites, social media networks and applications) for the company. Eg: TV channels: TVN, TVMAX and radio stations: TVN Radio.- Improve corporate statistics and aim for a higher target for the Digital Strategy Department which generates content that supports screen programs.- Create new platforms and make continuous improvements to the websites, mobile and application interfaces with the purpose of enhancing the user’s… Show more - Develop and implement strategic plans for digital platforms (websites, social media networks and applications) for the company. Eg: TV channels: TVN, TVMAX and radio stations: TVN Radio.- Improve corporate statistics and aim for a higher target for the Digital Strategy Department which generates content that supports screen programs.- Create new platforms and make continuous improvements to the websites, mobile and application interfaces with the purpose of enhancing the user’s navigation, increase the indicators and elevate advertising revenue. Show less

Bogota

- Plan and develop strategies for book launchs, captivate new readers, increase sales and customer loyalty.- Leading the communication strategy in own media by increasing the database, participation and community interaction by 130% in the first semester.- Negotiation with media and suppliers that allow us to have special rates in the use of new media and innovation. Save 40% on investment with new rates.- Develop strategies and alliances with related brands to promote the sale of… Show more - Plan and develop strategies for book launchs, captivate new readers, increase sales and customer loyalty.- Leading the communication strategy in own media by increasing the database, participation and community interaction by 130% in the first semester.- Negotiation with media and suppliers that allow us to have special rates in the use of new media and innovation. Save 40% on investment with new rates.- Develop strategies and alliances with related brands to promote the sale of books and promote reading. Successful alliance with “Tú” Magazine to position ourselves in the youth target.- Implementation of promotion and communication strategies to accelerate the marketing of ebooks in the Andean region.- Compliance in the sales budget and positioning of news with advertising campaigns innovators who work to increase reading and conquer new segments. The goal was achieved in sales in the first half of the year, accelerating half-expected. Show less

Cali

- Offer a great customer service experience to our customers like: Colgate Palmolive, Colombina, Coomeva Business Group, Venus Footwear, Ssangyong, Oster, El País, CC Unicentro, among others.- Guide the creative team in the development and production of websites, landing pages, advertising pieces, as well as in the management of communities in social media networks.- Double-digit growth in the digital department within my two consecutive years of management.

- Develop and guide customers in the city of Cali, on how to purchase strategies and digital media for Microsoft, Red Viacom (MTV), and Disney, among others.- Increase in sales of 40% in the city of Cali.

- Strategy development in alternative media for personal care products and home products.- Search and manage relations with suppliers and media.- Create strategies on the internet, promotions and websites.

Master In Interactive Marketing And New Media, Marketing Digital - Nuevos Medios

Diplomado: Mercadeo En Internet, Mercadeo, Internet, Planeación Digital

Google Adwords Certification, Digital Communication And Media/Multimedia

Publicist Degree, Marketing