Diana Mora Email & Phone Number

New York, Ny, Us

London, Gb

Key areas of focus include:Developing tailored go-to-market strategies that connect brands directly to U.S. consumers.Crafting compelling brand narratives that resonate and differentiate in a crowded market.Leveraging DTC strategies, data insights, and retail planning to drive sustainable growth.Building bridges between on-premise activations, distributor partnerships, and retail expansion.With a deep understanding of emerging markets, consumer trends, and the nuances of the spirits industry, I work closely with our clients to create strategies that fuel both immediate success and long-term growth. My role is as much about innovation as it is about partnership—guiding brands to thrive while staying true to their identity.

Brooklyn, New York, Us

Founder and Creative DevelopmentCreating experiences through music, comedy and lifestyle. Focused on doing more for NYC nightlife, we built Friends and Lovers to bring people together through music, ideas and experience. What emerged was bigger than that: FnL became a true, honest and unparalleled expression of creativity and gratitude--a platform for talent on the fringes of the mainstream, artists looking to push boundaries and a safe space where new ideas could see light. FnL has become the definitive voice for authenticity, culture, diversity and lifestyle. The ability to bring people together in this shared experience is what sets FnL apart.Time Out NY: Best Bar in Crown Heights 2016NY Times: "Things to do" Soul NightNY TImes "7 Comedy Shows to Catch in NYC"Partners include:Heineken Green Room HostMove Forward MusicBoiler Room HostJack Daniels PartnerTalent who have graced our stages:Ilana Glazer, Ramy Youssef, Princess Nokia, Get Live, Boogie Blind, Stretch Armstrong, Talia Goddess... to name a fewfnlbk.comStrategy/ Experiential/ Branding

New York City, New York, Us

SOCIAL AND COMMUNITY IMPACT INITIATIVE FOR NYC: Emergency Relief Fund to Save NYC Nightlife Cultural Spaces Focused on supporting BIPOC-owned and led businesses that create safe spaces for the BIPOC and LGBTQIA communities. The goal is to ensure that we return vibrant, diverse and inclusive of all NYC's culture offers.New York City's nightlife supports 299,000 jobs, $13.1 billion in employee compensation, and $35.1 billion in total economic output. WIth 41% of the businesses not reopening, we are looking at an uphill battle towards economic health for NYC.Social impact starts with the community.

London, Uk, Gb

Lead U.S. marketing and partnerships, field marketing, advertising, DTC and digital marketing initiatives. Responsible for developing and executing strategies that build Longbottom & Co.’s position as the must-have premium non-alcoholic Bloody Mary and tomato juice brand, created for today's consumers.

Ca

Working directly with VC firms and agencies, I bring new brands to life-- serving as the go-to Brand Storyteller and Marketing Strategist for brands within the wellness, cannabis, and CPG space.Clients:Gallo Barefoot Wine, Matusalem RumMarie Claire Beauty Group (Naming, strategy and content)Poppi Pre-biotic Soda Health-Ade Kombucha (Brand development: strategy and copy)WaterlooFlying Embers

Aspen, Colorado, Us

Developed brand strategy and marketing communications plan for the Toast (CBD and THC) and D. Cosmo brands. Led execution of all Consumer, Field, and Trade marketing programs and retail look of success. Launched robust dtc for the CBD brand including social, email acquisition and growth marketing programming.Instrumental in the go-to-market plan, OOH development, on-boarding and budtender programs for key account MedMen--successfully creating awareness among consumers and staff.

Denver, Colorado, Us

We believe in the power of the plant. And when used wisely, cannabis is not only life enhancing it’s life changing. Inspired by our active lifestyle, Apothecanna sets forth to spread the healing powers of the cannabis plant by providing life-enhancing beauty and wellness products with uncompromised purity, quality, and functionality.Role: Worked directly with founders on outlining business goals and success matrix. Defined the brand positioning, developed tone & manner, trend forecasting and created marketing programs for local and national market. Marketing/ Brand Direction/ Content/ Copy

New York, Ny, Us

Defining the brand voice to further establish the Vita Coco brand as the category leader. Create all content for marketing, sales and web materials.

Las Vegas, Nv, Us

Development of brand tone and manner. Created a content strategy which extended the brand voice across all elements including social media, pos and advertising campaigns for OOH leveraging the Katy Perry partnership.

New York, Ny, Us

Working on the official launch of Scholastic's eBook STORIA and all branding components supporting it. Creating guidelines for tone and manner for the brand.

New York, Ny, Us

Oversaw Art Directors on development of every aspect of marketing campaigns, promotional ads, packaging and micro site based on clients' marketing plan, conceptualized ideas for clients, assigned projects to staff members and verified that clients' deadlines are being met.Accomplishments:Ads were featured in ESPN, Village Voice, AM New York, and MTV among others.Notable clients included Reebok, Anheuser-Busch, Atari (videogame), Spike TV and Glaceau.

Accomplishments:Part of the original 8 members of the Vitaminwater Company which grew the brand from $50,000 to $1billion in annual sales.Produced the iconic brand look and feel of Vitaminwater including writing packaging copy and developing conceptual campaigns.Conceptualized, supervised and executed national print and radio ad campaigns with $5 million budgets including the extremely effective and popular "OJ found guilty" and "50 cent" campaigns.Responsible for art direction in photo shoots with celebrity partners including David Ortiz, David Wright and Kelly Clarkson.Selected as keynote speaker at the Cooper-Hewitt Fashion in Color's Symposium.

Certificate, Internet Marketing Strategy

Bachelor Of Art, Psychology