Diana Bremmer Email & Phone Number

Auburn, California

Boutique Garden Nursery, Inspiring Gifts and Gathering Place

Sacramento Area

Directed category buying, planning and merchandise execution for all garden décor, pottery and seasonal• Developed comprehensive strategic vision for $4M area in five store locations in California• Drove an 11% increase in margin dollars in 2017 over previous year along with record sales results in garden decor• Identified opportunities to drive sales and margins through strong analytics and product placement• Developed key business partnerships with vendors and represent the company at all industry market shows across the country• Demonstrated advanced leadership skills and participate training of store employees• Partnered with Outdoor Furnishings Director in the purchasing and importing of total assortment• Lead the Visual Presentation and overall store environment strategy for company

San Francisco Bay Area

• Utilized customer service resources to ensure every client has a positive experience online purchasing• Collaborated with Leaders on corporate projects and objectives to drive sales• Maintained a broad knowledge of current trends through consistent research• Focused on building relationships with clients through direct contact, providing trend insight• Provided end-user feedback of the online styling platform, company software, assortment of inventory and common client requests to category directors

Sacramento, California Area

Responsible for driving sales of over $35M annually for a multi-location district.• Developed and executed Pre-season and In-season sales plans for Women's Impulse apparel, Women's Activewear, Intimate Apparel, Juniors, Children's, Seasonal and Shoes.• Collaborated with central buying organization to hone local assortments and develop brands within Impulse Division and Children's areas which resulted in plus sales in 2012 and 2013.• Identified additional localized sales opportunities within Women's Activewear through intensive market study and analysis growing the business from three locations to nine generating an additional +$350.0 in sales in one year.• Strategized solutions for performance gap issues in the Intimate Apparel areas through in-depth analysis of size-outs and opportunities in depth of color/style resulting in +12% growth over plan in high margin area.• Influenced Regional decisions by generating enthusiasm for new ideas and product innovation within the warm weather apparel categories and swimwear generating +19% in 2013 district wide.• Delivered consistent comparative store growth each year by adapting to customers changing needs- Customer Feedback Captain charged with directing district team on opportunities outside of the original plan based on rigorous analysis of surveys, competitive shopping and market study.• Managed gross margin and turn for all brands within assigned areas.AWARDS• #1 Ranked District Planner in Sales Performance for Northwest Region by delivering $1M over LY in Women's Impulse apparel area +15% (2013).

San Francisco Bay Area

Responsible for planning and executing an annual advertising budget of $1 million for all print media and broadcast for women's apparel at Macy's West.• Drove sales of $2.5 billion through large-scale marketing proposals and execution of corporate advertising initiatives.• Partnered with merchant organization of over 50 buyers and senior merchants to effectively promote brands and trends and develop pricing tiers for all promotional events.• Approved all advertising projects for women’s apparel, meeting the demanding deadlines of a fast-past production schedule.• Analyzed market research to understand customer demographics and directed target-specific advertising in new locations.• Collaborated with Merchandising and Planning teams to align marketing and merchandising priorities and ensured availability of promoted items to all locations.• Utilized market data and summarized results to GMM and merchant teams to appropriately drive future advertising decisions for optimal ROI.

San Francisco Bay Area

Managed virtually all aspects of operational and advertising support functions for corporate buying office.• Directed and launched new operational structure in 2000 that included repositioning of all support staff and management, and conducted all communication meetings for this reorganization.• Personally recruited, hired and trained a staff of twenty associates that supported a $350 million Junior’s and Dresses business for the company.• Authored training curriculum focused on communication skills and internal networking that was published and used throughout the company. AWARDS:Macy's Star Award 2001, 2007 and 2008 for innovation, training and recruitment.

San Francisco Bay Area

Responsible for placing merchandise orders and managing all product receipts for a $22 million designer sportswear business.• Collaborated with Buyer to order the best product to maximize sales and produce gross margin results that exceeded expectations.• Managed pricing structure for buying office and secured all POS input into pricing systems.• Promoted in 2000 to launch pilot program to restructure Macy’s West headquarters operational support team.

Sacramento, California Area

Responsible for managing Jones Apparel Group brands for ten locations at Macy’s West in the Central California Region.•Represented the Jones Apparel brand through leadership, product knowledge and ability to identify trends for Women's Sportswear, Suits, Dresses and Coats.• Strategized with store management on the placement of merchandise for maximum sales results totaling $12 million.• Recruited, hired and trained selling specialists and department managers for ten store locations.• Orchestrated special events and fashion shows for maximum product exposure, brand loyalty and sales opportunity.

Folsom, California

Responsible for the management of total store operations, sales results of $4 million and a profitable P&L performance.• Directed all storewide operations and visual merchandising, managed HR and LP, and supervised 35 employees.• Drove total store line growth by +13% for two consecutive years through product distortions in Women's Shoes, Accessorizes and Mens, working in tandem with Buying and Planning to secure proper merchandise assortments for warm weather location.• Streamlined operational procedures and made recommendations to corporate headquarters on cost saving ideas that included recycling initiatives and overall locational energy reductions.• Conducted budget planning, monthly 4-wall reviews, performance appraisals and operating expense management, mentoring others in the Region.

Sacramento, California Area

Supervised men’s sportswear and shoes, developing a winning sales staff of 20 employees, managing a $3.5 million multi-department area and consistently exceeding sales plan• Drove sales increases for two consecutive years in Mens Furnishings and Mens Basics/Accessorizes that totaled over $230.0 +12% through sales team development and the strategic hiring/training of product specialists for Best Brands.• Designed and executed product placement plans, maximized allocated square footage for strategic selling outposts generating plus volume total store.• Promoted from women’s apparel to larger volume men’s store within one yearAWARDS:Store line Executive of the Year, Macy's Birdcage Mall, 1992

English Language And Literature, General

Bachelor'S Of Science (Bs), Organizational Leadership, Graduate Cum Laude