Dian Amru Fathu Izza Email and Phone Number
Digital Performance Marketing Specialist with over 5+ years of experience driving results across diverse industries, including automotive retail, health, beauty, fashion, hospitality, and F&B. My expertise spans growth performance, paid advertising, content marketing, media planning, media buying, e-commerce optimization and end-to-end campaign strategy development. I thrive on leveraging data-driven insights and creative approaches to deliver measurable success and look forward to contributing my skills to fuel your team's growth in the fast-paced digital landscape.
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Digital & Activation Marketing Sec. HeadBos | Member Of Indomobil Group Dec 2023 - PresentJakarta, Indonesia• Lead the Bengkel BOS Digital Team, overseeing weekly, monthly, and quarterly performance of all digital assets.• Conduct monthly and quarterly market trend analysis to organize digital marketing strategies.• Created performance dashboards and provided monthly reports to the management team and board of directors.• Developed and implemented full-funnel digital marketing strategies across all organic channels and digital assets, increasing brand visibility by over 80% and social… Show more • Lead the Bengkel BOS Digital Team, overseeing weekly, monthly, and quarterly performance of all digital assets.• Conduct monthly and quarterly market trend analysis to organize digital marketing strategies.• Created performance dashboards and provided monthly reports to the management team and board of directors.• Developed and implemented full-funnel digital marketing strategies across all organic channels and digital assets, increasing brand visibility by over 80% and social media engagement by more than 150%.• Led lower funnel digital advertising media planning and executed paid advertising strategies on Meta Ads and Google Ads for lead generation and product conversion, resulting in over 40 million user engagements, more than 10,000 leads, and a 500% increase in conversion rate compared to 2023.• Optimized digital ad performance on social media, achieving a 400% increase in CTR, a 62% reduction in CPC, >70% reduction in CPR compared to 2023.• Improved lead conversion with a conversion rate of over 8%, generating a value exceeding IDR 1 billion and ROAS by >10 from digital channel in 2024.• Collaborated with third-party partners for press releases, backlinks, and SEO enhancements, boosting Bengkel BOS's visibility.• Optimized the e-commerce store, resulting in a 100% increase in average order value (AOV) and over 150% sales growth on Garasi ID.• Partnered with brands and principals for KOL Campaign Visits, attracting over 50 KOLs to Bengkel BOS in 2024 for service experiences and promotions. Show less -
Digital Marketing & Campaign StrategistPt Okosia Global Service May 2023 - Dec 2023Jakarta, Indonesia• Organizing digital campaign through social media, e-commerce, and website. Deliver the product campaign until out of stock, and creating new segment of market (young-age audience)• Developed a Health & Sports Campaign for JungKwanJang, featuring Brand Ambassador Megawati Pertiwi, a volleyball player from JungKwanJang Red Sparks, increase impression by >150% and Engagement Rate >200%• Running E-Commerce Ads (Shopee Ads & Top Ads) and quality check maintenance, increase sale of… Show more • Organizing digital campaign through social media, e-commerce, and website. Deliver the product campaign until out of stock, and creating new segment of market (young-age audience)• Developed a Health & Sports Campaign for JungKwanJang, featuring Brand Ambassador Megawati Pertiwi, a volleyball player from JungKwanJang Red Sparks, increase impression by >150% and Engagement Rate >200%• Running E-Commerce Ads (Shopee Ads & Top Ads) and quality check maintenance, increase sale of >200% revenue and ROAS > 10 on July – November 2023• Running and quality control of Meta CPAS, increase sale CPAS Channel by 54% on July – October 2023• Social media content quality control to maintenance content delivery in social media so that in line with brand value, audience reach and impression increased by 30%, engagement rate increased >100%• Revamped website design to streamline the customer conversion journey, enhancing user experience and driving higher engagement.• SEO Website Maintenance Show less -
Digital Marketing SpecialistCherish Bakery Mar 2023 - Apr 2023Yogyakarta, Indonesia• Make brief for Instagram giveaway post, design content, and copywriting for the caption. Giveaway post reached huge impression from audience and improving product awareness.• Make positive shadow campaign through twitter autobase (@jogmfs) to reach attention of twitter netizen. • Arranging and budgeting Instagram Ads for doing content campaign.
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Foreign Exchange TraderGlobal Market Index Limited (Gmi Uk) Sep 2022 - Jan 2023Jakarta, IndonesiaForeign Exchange market analysis, scalping trade -
Audio Producer And Personal Branding ConsultantFiverr May 2018 - Mar 2022• Make brief for audio production to client such as jingle, music score, and background audio• Produce, mix, and master music for client performance or release using Ableton Live -
Digital Advertiser MarketingGoodhabit & Marisehat Apr 2019 - Sep 2019Jakarta, Indonesia• US and Indonesia Market Research• Make brief for Facebook post, design content and copywriting• Make landing page design for online marketing channel• Run Ads for campaign that objective is brand awareness and product sales
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Head Of MultimediaRnb Event Organizer Oct 2015 - Sep 2017Klaten, Central Java, Indonesia• Produce audio and visual needs for client events using multimedia software such as Adobe Audition and Adobe Premiere Pro• Make brief for multimedia coordination of audio operator and visual operator at event’s venue
Dian Amru Fathu Izza Education Details
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Geological And Earth Sciences/Geosciences
Frequently Asked Questions about Dian Amru Fathu Izza
What company does Dian Amru Fathu Izza work for?
Dian Amru Fathu Izza works for Bos | Member Of Indomobil Group
What is Dian Amru Fathu Izza's role at the current company?
Dian Amru Fathu Izza's current role is Head of Digital Marketing at Bengkel BOS | INDOMOBIL Group.
What schools did Dian Amru Fathu Izza attend?
Dian Amru Fathu Izza attended Revou, Diponegoro University.
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