• On behalf of LEGO Retail leading dialogues & building partnerships with Global Brand org & Markets in upstream marketing planning • Setting direction for coming year’s marketing planning and execution based on commercial targets, global brand guidelines and shopper / consumer insights• Leading a team of functional marketing experts: Brand management, social media, PR, etc• Leading the annual ICP delivery (Integrated Commercial Planning) for LEGO Retail; working across LR leadership team defining coming year’s business plan

• Heading up SMA EMEA Project & Partner Management team • Responsible for partner relationship development towards markets (UK, Fr, I, EUC, E) and central brand organization• 6 direct reports – 1 people leader and 5 senior account managers. Reports located in EUC, UK and Denmark• Key focus areas: Shopper marketing, Shopper Journey, eCommerce• Part of the Agency EMEA ledership team

• Heading up SMA EMEA Campaign Center, total of 24 employees - team based in Billund and Slough – total budget responsibility app DKK 30 mio• 7 direct reports – 3 people leaders and 4 specialist• Heading up Strategic Planners, Snr Creatives, Project Managers• Responsible for the strategic project platform of the agency: Major Retail projects • Driving cross-agency initiatives

• Responsible for the creative department in the agency, total of 25 employees, 5 direct reports• Leading through leaders, managing a leadership team of 3 people managers• Global responsibility for the creative output / quality across the global offices• Managing the Global Creative Management team, directing global standards for creative execution of the LEGO brand• Driving cross-functional strategic projects in the agency• Member of the international Agency leadership team

•Head of the Global Account Management team (“kontaktchefer”) – recruitment, onboarding, coaching, merit, people review, etc.•Setting direction and responsible for KAM deliverables: securing strong briefings into the agency, customer business planning, customer prioritization approach, S&OP partdriver, call planning, etc.•Responsible for the Agency's sales budget •Secure insight driven partnership with key customers •Member of the global Customer Relation leadership team

•Drive key customer projects in the agency•Close customer contact•Managing and building a team of 10 project managers in DK•Establishing and building a project manager team in TMA UK•Responsible for brand / instore projects into the agency•Overall responsible for Global Instore Campaigns in TMA•Responsible for defining platform and implementing Shopper Marketing know-how into the agency

•Key Account Manager on LEGO BU R/V, UK and the Instore platform•Member of the Global Instore Forum whic was responsible for defining the global instore strategy at LEGO•Sell the agency on all medias (ATL / BTL)•Budget responsible for own customers•Develop partnership with customers•Securing strong brief / debrief of key customer projects•Establishing key performance indicators in the KAM team, ie Annual Customer Pulse, Ongoing project evaluation, etc

•Manager of the Account Management department, a team of 10 employees•Overall responsible for the customers of the agency – budget and P&L.Account manager for own portfolio – working closely with the coreteam of LEGO Racers novelty project•Member of the leadership team of the agency, setting direction and defining the agency•Responsible for optimizing internal process and a major player when defining the LEGO Development process (LDP)

•Customer and project responsible for own portfolio (LEGO novelty projects and Customer)•Strategic sparring partner for the customer•Development and production of packaging and ATL communication on novelty projects•Account manager for XX customer where I was responsible for developing strategic platform and communication strategy on all mediaSecure strong briefings and project manage towards internal team•Project manager of bigger project in the agency

•Global fmcg brand (chewing gum and drops).•Strategy development and campaign administration•Close co-operation with subsidiaries in Eastern and Western Europe•Communication development: TV, packaging, POP, print•Manage products, assortment and packaging•Project manager of new business opportunity: defining brand, product, etc.•Comprehensive management of external agencies, media companies and other external suppliers•Work with virtual project teams across countries•Brand monitoring.

•Marketing manager for B-T-B customers•KAM for own portfolio •Development and production of B-T-B customers launch plans•Focus on product, quality and optimizing of new launches•Competitor monitoring.•Project management of product development projects•Define strategy for new customers

Shipping assistant