Diana Păgilă Email & Phone Number

Owning the product roadmap and backlog for the Salesforce portfolio of products: B2B Commerce, Experience and Community.Responsible for crafting the product vision, leading customers & stakeholders' needs mapping, discovery sessions, design and development sprints, usability testing, QA testing.Managing the go-live preparations and aligning the (3) teams in order to achieve the technical and end user go live in the agreed timeline: integration, data migration, audits, deployments, hypercare.All with the scope of prioritising the product development based on identified needs and insights, with a great user experience in mind.Leading great and engaged product & dev teams.

Dedicated to develop and implement the customer onboarding and retention strategy for the b2b ecommerce users.Product development projects: - development requests & testing for the b2b platform; - wireframing, prototype testing, product launch & updates for Salesforce Community solutions dedicated to the field sales teams.Commercial strategy overview, implementation and performance tracking.Implementation, adoption strategy and development of Salesforce modules (Experience, Community Cloud).Building the engagement team.

Developing portfolios' online presence in Romania's e-tailers. Crafting the online channel strategy, planning and implementation of marketing and trade marketing strategic campaigns and tracking performance. Relationship management with etailers and agencies.

The marketing role unveiled new horizons for me, from the agency-client relationship to the customer research depths. Being part of the pitching & briefing processes on concepts and activities for Bergenbier brand sky-rocketed my communication and relationship building skills. Coordinating cross-departmental projects: plant, production, demand, trade, sales, finance was the most challenging and rewarding part of the role. The new Bergenbier Ale launch took me from packaging & product development to organizing a 360 communication campaign - all media and represented my exit project from the beer industry for the following years.The organization of the national Sales conference 3-days event was the most complex event management project I've had and absolutely loved it.

The main objective of the role was developing the HoReCa channel performance in the Romanian market. The means to ge there varied, from promotional mechanisms research & development, promo tracking and evaluation, promotional materials development, market visits and customer interviews.The Channel and Activity plans developed for the entire product portfolio were based on extensive data analysis and continuous portfolio performance and campaigns’ KPIs tracking.This role in the trade marketing team was a great opportunity to lead cross-departmental projects: trade promotions, consumer activations, events activations.

Deep-dive in the beer industry, great exposure and accelerated learning.

Groningen, Netherlands

Concept development and implementation for the Symposium's 2012 edition attended by 300 students of the Faculty of Economics and Business.

Groningen, Netherlands

Wisconsin Dells, Wisconsin, Usa

Master Of Science (Msc), International Economics And Business

Activities and Societies: • International Alumni Ambassador; • Year Representative; • active member of EBF Groningen (Economics.

Fundamentals In Marketing And Communication, Marketing, Communication

Bachelor, Trade And Tourism Services Economics

Activities and Societies: member of the University's Senate