At The Fit First, we believe that in order to find a job you’ll truly be happy in, you need to focus on your cultural and environmental fit preference first. That means knowing what environment you work best in, what type of management style you prefer, and overall how you like to work. Think about the past couple of places you have worked. Did you stop to consider whether or not you would enjoy working there day to day? Or were you more concerned about just getting hired. In a recent survey, 91% of people surveyed in Toronto said they were not happy in their jobs. 82% of people said they research work-life balance when looking for jobs. 100% of those surveyed said finding the right fit and work-life balance were important to them.By using The Fit First to search for jobs, you benefit from the opportunity to gain insight into the culture of the role, team, and company to which you are applying. The employers whom list jobs with us, share a similar mindset. They believe in the importance of work culture, work-life balance, and finding the right fit in a candidate, to match the position.

As Marketing Manager at AIM, I lead the strategic development and execution of our comprehensive marketing and communication plans, driving brand visibility and product sales. I manage our dynamic marketing team, overseeing performance across digital and traditional campaigns, and ensuring CRM optimization for effective activity tracking.I’m responsible for budget formulation and management, aligning marketing expenditures with fiscal plans. My role involves representing the marketing department in management discussions, delivering insightful updates, and identifying trade shows and events that align with our business development goals.I oversee all aspects of event participation from planning to execution, emphasizing brand messaging, promotions, and performance analysis. My leadership extends to guiding our internal and external marketing resources, ensuring cohesive brand representation.Innovation in marketing practices and maintaining brand standards are key aspects of my role, alongside competitive market research and contributing to business development initiatives. I foster professional relationships that benefit AIM and uphold our reputation, directly reporting to the CEO to drive marketing success.

Charted successful course of development in the creation and execution of yearly marketing plans to drive customer acquisition and engagement through various offline & online channels including, print, in-person events, SEM, SEO, social media, display, mobile, video, email and content marketing. Implemented, tracked and measured integrated marketing campaigns, on time and within budget. Planned, monitored and measured social media campaigns across our various profiles, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels. Produced and sourced all campaign materials, authored and edited copy for the website, email, brochures, flyers, landing pages, etc. Supported the optimization of marketing automation and lead nurturing processes utilizing email, content, and social channels to deliver qualified leads to sales. Acquired new leads, including marketing-qualified leads, by converting site traffic, email recipients, and social followers, through calls-to-action landing pages, and lead generation content (including offers).Drove marketing-qualified leads to the sales team by planning, conducting and measuring experiments in marketing funnel, including landing pages, website calls-to-action (CTA’s) and lead-generating forms. Administered various email lists and campaigns, while working to minimize list decay and unsubscribed for greater email campaign effectiveness. Aligned objectives and bridge communications with the launch of yearly editorial calendar/content production and distribution schedules. Assisted in the research needed to develop new content marketing strategies, including sponsored content, based on company goals and our product development slate. Garnered experience in conceptualizing, producing, and measuring branded content campaigns to support all lines of business.Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Aligned objectives and bridged communications with all divisions (MHI, HAH, Production, HAP, THF, MIRC) to determine business goals for 2015, and developed cost effective marketing strategy for individual business units.Drove traffic to key conversion points to increase qualified leads and boost awareness in new business units. Distinguished brand independence and identity, positioned celebrity endorsement as premier product through communication development across multiple forms of mediaFormalized and instituted the processes for goal setting, strategic planning, sales training, event planning, internal creative team digital content requests, and communication.Identified and presented new market opportunities, service offerings, and revenue streams to senior vice presidents and business unit directors.Coached and inspired team members encouraged educational development and practical experience with the strategic marketing process and planning.Evaluated and mapped out customer experience for website visitors.Critiqued and provided strategic analysis for all business unit websites to senior management and creative director.Assessed and interpreted customer experience, implemented multi-phase feedback process, utilizing various customer service contact points. (MHI)Fostered relationships with various co-branding and home builder partnerships.Engineered and incorporated marketing programs and related budgets across all business units; established clear goals and objectives, and scheduled reporting.Scrutinized and directed all creative content approvals.Mentored and mobilized internal creative team (9 direct reports).Assigned and supervised all marketing project management and time management via teamwork.com.Authorized and verified marketing and creative team expenses with finance, reporting ROI on all initiatives.

Served as key contributor in the designing and developing of all print and digital media advertising, including: in ad, banner ads, t-shirts, bike uniforms, email internal banners, external email communication, website CTA's, employee of the month and all HR communication, brochures, newsletters, templates including word and PowerPoint, 2 trade show booths, banner roll ups, tear pads, and sell sheets.Researched, planned, budgeted, and operated all trade show events, reporting, and communications (BUILD GTA, Toronto Construction Association, World of Concrete).Designed and developed brand standards guide, including various logos.Procurement and collaboration with external agencies to create new corporate website for both Maestro Technologies and HeavyWorks brands.Prioritized and multitasked projects by due date and priority with minimal resource expenditure and complete independence.Consulted with sales department, provided forecasts and analysis of salesforce.com reports and marketing automation software results from leads, opportunities, prospects and customer analysis.

Revitalized website and development process, which resulted in a 62% increase in website traffic, and boosted organic search engine placement to 1st page presence.Achieved the organization’s marketing, communication and group sales goals, promotions and objectives by identifying and sourcing required resources (both financial and non-financial). Utilized internal and external digital analytics tools to measure success and return on investment.Researched, planned, and executed participation in multiple international trade shows, pre- and post-marketing communication, advertising, events, and contestsEstablished KPI’s for all conference campaigns and overall participation.Influenced conference booth design and development process.

Trained and mentored junior design staff; reduced production time, and increased creative department output by 25% which included 3 regional flyers, and all local store marketing materials, pamphlets, newspaper ads, women's show ads, brand standards, as well as prepress file preparation.Conceptualized and headed the "who's your pharmacist" campaign, including mass provincial media negotiating and buying (tv, radio, online, print). Streamlined the design and creation of all ads, printed and online material, storyboards, shirts, contest ballots/boxes, in relation to the campaign.Researched, negotiated, and worked with external web development company to create a custom CMS system for Pharmasave on a National scale, allowing individual stores to create and manipulate their own web presence, while maintaining brand standards.Oversaw the planning, management, asset development, and staffing of trade show exhibiting at The Women's Show in Toronto and our annual buying show in Vancouver.Fashioned and delivered creative, accurate and high-quality materials such as direct mailing, pamphlets, flyers, e-flyers, etc. (with measurable performance and Return on Investment).Liaised with account executives, creative advertising agencies, copywriters, photographers, third party vendors, printers and website designers.Supported marketing department initiatives via project management and procurement for mass media coordination (print, broadcast, electronic): contributed ideas, designed artwork, organized and managed project resources, priorities, and timelines, and provided team leadership and guidance.