Diana Pasquel is a Creative Director at Samprand.
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Creative DirectorSamprandBelgium -
Marketing Content ManagerSamprand Sep 2024 - Present -
Social Media ManagerXielo Skydive Jan 2023 - Sep 2024• Develop and implement a comprehensive social media strategy aligned with businessobjectives and brand messaging.• Launch, monitor, optimize, and report on all paid marketing channels to maximize ROI andscale campaigns.• Stay updated on social media trends, best practices, and algorithm updates to adjuststrategies accordingly.• Lead a creative team in creating engaging and high-converting content.• Develop influencer campaign strategies from research to coordination… Show more • Develop and implement a comprehensive social media strategy aligned with businessobjectives and brand messaging.• Launch, monitor, optimize, and report on all paid marketing channels to maximize ROI andscale campaigns.• Stay updated on social media trends, best practices, and algorithm updates to adjuststrategies accordingly.• Lead a creative team in creating engaging and high-converting content.• Develop influencer campaign strategies from research to coordination and reporting. Show less
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CreativeGeometry Colombia Aug 2021 - Aug 2022• Work closely with the art director and creative director to ideate and execute brandmaterials.• Conceptualize, develop, and build various creative assets to support product andmarketing initiatives.• Apply conceptual brand design and localize global brand guidelines.• Collaborate with marketeers and copywriters to bring visual ideas to life.• Work with brands such as Colgate, Ajax, Palmolive Naturals, Axion, Protex, Fabuloso,Suavitel. -
Marketing CoordinatorUrk Up Oct 2020 - Aug 2021• Design of the digital and printed advertising material requested by the Manager, incompliance with the schedule established by URK UP.• Web and digital design.• Administration of the company's social networks in terms of: publications, stories, copiesand hashtags, message management, report and analysis of metrics.• Administration and updating of the company website.• Design and implementation of digital advertising strategies and guidelines.• Provide support to… Show more • Design of the digital and printed advertising material requested by the Manager, incompliance with the schedule established by URK UP.• Web and digital design.• Administration of the company's social networks in terms of: publications, stories, copiesand hashtags, message management, report and analysis of metrics.• Administration and updating of the company website.• Design and implementation of digital advertising strategies and guidelines.• Provide support to the Commercial and Marketing Department in the joint realization andimplementation of advertising strategies and design of advertising material.• Define, measure and carry out the tasks of the key performance indicators or KPI's of thecompany.• Represent URK UP in congresses, fairs and events that promote the name of URK UP andcontribute to the internationalization of its products and the search for new clients ormarkets. Show less
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Social Media ManagerTwl Jan 2019 - Oct 2020Colombia• Conduct media planning based on client objectives to achieve defined KPIs.• Design digital media campaigns aligned with client objectives.• Manage social media planning and buying across multiple platforms.• Optimize campaigns to maximize traffic and conversions.• Propose media strategies and recommendations to meet clients' business requirements.
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Community ManagerJeoz Estudio Creativo Jan 2018 - Jan 2019Colombia
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Audiovisual Media AssistantColegio Lacordaire Apr 2015 - Aug 2018Valle Del Cauca, Colombia
Diana Pasquel Education Details
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Strategic Planning In Advertising And Public Relations -
Strategic Communication And Digital Marketing -
Advertising -
Design And Integration Multimedia
Frequently Asked Questions about Diana Pasquel
What company does Diana Pasquel work for?
Diana Pasquel works for Samprand
What is Diana Pasquel's role at the current company?
Diana Pasquel's current role is Creative Director.
What schools did Diana Pasquel attend?
Diana Pasquel attended Universitat Autònoma De Barcelona, Universidad Santiago De Cali, Universidad Santiago De Cali, Servicio Nacional De Aprendizaje (Sena).
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Diana Pasquel
Ecuador -
Diana Pasquel
I Am An Undergraduate Student In Public Health With A Concentration In Community Health Education At San Jose State University.San Jose, Ca -
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