Diana Peck Email & Phone Number

Chapel Hill, Nc, Us

Cary, North Carolina, United States

Passionately committed to developing innovative marketing strategies that enhance the visibility and use of cotton in the global textile market. Key responsibilities include:• Innovating in the Textile Sector: Spearheading marketing initiatives that elevate cotton's presence in the textile industry, bringing creative and impactful programs to the forefront.• Strategic Marketing Leadership: Developing and implementing dynamic promotional strategies, employing a blend of technical data analysis and market insights.Key Achievements:• Project Direction and Strategy Alignment: Successfully launched and managed major marketing projects, ensuring alignment with the broader goals of the Global Supply Chain Marketing division.• Innovative Marketing Development: Played an instrumental role in identifying and formulating new marketing and promotional strategies.• Effective Relationship Management: Ability to foster and maintain strong relationships with a network of consultants, vendors, and suppliers has amplified the impact and reach of marketing initiatives.

Raleigh-Durham, North Carolina Area

Partner with industry-leading clients to develop, organize and manage marketing plans for large-scale initiatives to achieve key business objectives. • Researched marketing strategies for new coworking space to grow membership through improved messaging, social media and community partnerships.• Conducted market research to evaluate trends, product offerings and target audiences for international textile company to successfully launch in the US. • Developed and executed all tradeshow elements for leading textile manufacturer, including booth display, marketing materials, budget management, event logistics and sales enablement.

Burlington, North Carolina, United States

Led the development and execution of marketing strategies guided by research, technical data and audience insights for the contract, architecture & design, window and marine markets.• Developed integrated campaigns and defined all deliverables, including digital, print, social, campaign concepts, public relations, influencer marketing, branding elements, website development, event activations and sales support materials.• Worked closely with executive leadership, customers and agencies or vendors to communicate and accomplish marketing goals.• Partnered with major B2C window treatment client to enter the window market and led the strategic vision to increase the business unit's revenue from zero to over $1.3M.• Negotiated and secured a partnership with a leading media partner to launch Sunbrella Contract on a new digital platform for increased brand exposure and new sales channel. • Promoted the shift to digital marketing by analyzing trade show plans and developed a revised event strategy focused on digital presence resulting in a 50% decrease in investment capital.• Represented Sunbrella brand at industry events, tradeshows and public speaking venues.

Burlington, North Carolina, United States

Burlington, North Carolina, United States

Winston Salem, North Carolina

Responsible for design, project management and execution of B2B experience for knit and woven textile product lifecycle for key US and Canadian accounts. • Conceptualized the design direction, trend presentations, color forecasts, and product development for merchandised collections within specific price points.• Managed the Sample Department and optimized workflow integration to drive productivity and consumer engagement.• Oversaw tradeshow appearances, while adhering to tight budget, to enhance the company's presence and drive sales through new booth design, product selection and messaging.

Stokesdale, North Carolina, United States

Designed creative, fashionable technical knit and woven textile patterns for market and clients.• Conducted extensive market and trend research to present seasonal storyboards and fabrics that showcased the latest trends and colors for B2B customers and tradeshows.• Implemented and maintained a proprietary digital artwork system to increase file organization and access to design inspirations.• Member of the Young Home Furnishings Professionals.

Raleigh-Durham, North Carolina Area

Oversaw the textile study team, in correspondence with investigators and personnel, to establish efficient systems to uncover, maintain and present research-related information for North Carolina State University. • Research various methods of integrating needlepoint designs from Needlepoint.com for textile production using a digital printer.• Participated in the 2003 Undergraduate Research Symposium to present research solutions on Digital Printing for an Open Weave Canvas.• Work independently by initiating assignments and scheduling work hours and team meetings.

Bachelor Of Arts In Art & Design, Bachelor Of Science In Textile Technology

Activities and Societies: Women in the Home Industry Today• Graduated on the Dean's List with honors • Received the Surface Design.

Semester Abroad, Textiles And Design

• Studied Textiles and Design abroad in the Spring of 2004 and developed an innovative mindset by incorporating such diverse perspectives.