Lead the marketing, communications, and media relations initiatives for a healthcare association with a $14M budget and 14,500 members. Oversee all branding and content management efforts, ensuring consistency across all channels, products, and segments. Create and integrate all digital content to increase visibility across all products and programs. Direct the marketing efforts, focusing on audience segmentation and targeting while utilizing a metric-based approach. Provide thought leadership and business management for two journals. Manage all communication channels. Coach, train, develop, and lead a team of seven while managing several outside vendors.Key Contributions and Accomplishments: * Managed 2020 rebranding of association and specialists names, generating widespread recognition and support.* Increased product sales revenue by an average of 16%, within three years, including publications, online courses, webinars, workshops, and certificate programs. In 2021, exceeded member recruitment goals by 50%.* Improved efficiency by 45% after implementing advanced marketing automation solutions across several product lines. * Expanded social media presence, quickly increasing sales growth and engagement.* Generated 452 quality media placements that resulted in 463 million impressions, with over 90% carrying all four key messages, while managing a two-year branding program to increase physician referrals and consumer demand.* Secured industry funding to create numerous patient and provider educational resources. * Successfully developed the association’s first-ever branding standards, ensuring high-level consistency of look and voice.* Increased email engagement by instituting digest emails.* Earned multiple Hermes Creative awards for podcast show and PR campaign, PRSA-Chicago awards for external video programs, a Davey Award for a conference marketing campaign, and "Best Diabetes Blog" recognition from Healthline.

Promoted the association to key stakeholder groups while driving media relations strategy development and execution. Developed and managed all communication channels and marketing collateral including website, social media, email, annual report, and brochures. Authored speeches and other high-level messaging for the CEO. Secured corporate funding for the development of innovative tools and resources. Coached, trained, and developed a communications manager, media relations consultant, and several outside vendors.Key Contributions and Accomplishments:* Created and developed the association’s first communications department, significantly enhancing the brand with key stakeholders.* Earned two Hermes Creative Awards for developing an innovative identity brochure and annual report.* Consistently exceeded revenue goals by approximately 30%.* Reduced expenses by developing high-level content in-house, including speeches, annual reports, and brand identity collateral. * Developed and executed a national spokesperson program, improving the ability to pitch stories and fulfill interview requests.* Routinely collaborated with pharmaceutical and medical device companies to create a variety of products and programs including mobile applications, microsites, physical/online toolkits, videos, and full public relations campaigns.

Led the public affairs initiatives, dividing efforts between government affairs and communications. Created promotional materials, developed a member newsletter, managed media requests, and collaborated with a lobbying firm to secure and promote legislation.Key Contributions and Accomplishments:* Increased ability to take action and/or support pending and new legislation by implementing legislative action software. * Successfully prevented several pieces of undesirable legislation from moving forward.* Created a state-based legislative strategy and network to mobilize the network for supporting or opposing legislation.

Led the corporate communications and brand strategies for an international provider of brokerage, risk management consulting, technology products, and financial services. Collaborated with the CEO and business owners to develop and implement marketing communication plans across the company’s 13 entities. Created key content for brochures, articles, and websites. Worked cross-functionally with the CEO and technology sales staff to develop sales collateral and templates for product cross-sales initiatives. Managed a staff of five in marketing strategy, web content, media relations, Intranet communications, and event planning.