My broad knowledge of both digital and traditional marketing channels—and more than 10 years project management experience—enables me to anticipate problems and develop a well-thought-out plan of action to prevent delays in workflow and deliverables. In addition, my 7+ years proficiency in HubSpot allows me to implement tools and resources for marketing, sales, and customer support. With a proven capability to drive multiple projects forward in challenging high-volume environments, I work efficiently with internal and external resources to execute tactics while being mindful of budget and demanding deadlines.PROFICIENCIES:• Detailed project management from concept through execution. • Implementing automated emails, lead generation and nurturing campaigns.• Market segmenting and persona-based content mapped to buyer's journey.• Lead Scoring, auto assignment & email.• Post campaign/event analysis and reports.• Website, blog & social media content and maintenance.• Tradeshow/event planning and coordination.• Agency/contractor relationship management.• Managing regulatory approval process of marketing materials and Web content.OTHER SKILLS & ABILITIES:• Marketing Project Management - Asana, Wrike, Workamajig, Basecamp, MS Project• Email & Marketing Automation – HubSpot, Act-On, Marketo, CoreMotives, Constant Contact• HubSpot—Sales & Marketing Alignment and Sales Hub Fundamentals training 2001.• CRM Systems – MS Dynamics, Salesforce• Sales Enablement Platform – Showpad• Microsoft Office Suite – Word, Excel, Access, PowerPoint, Publisher, Visio • Other Programs – WordPress, Hootsuite, Facebook ads, Gravity Forms, PageWiz, Page Builder for Magento-2, Survey Monkey, VimeoPro • Effective Product Marketing Certification – Pragmatic Marketing, Inc. 2008• Conversational Spanish
Listed skills include Marketing Communications, Marketing Strategy, Direct Marketing, Trade Shows, and 41 others.