Diana Reverón Goff Email & Phone Number

Perrysburg, Oh, Us

- Shaped a data-driven culture and company thought-leadership delivering insights through impactful presentations, internal and external webinars, interactive dashboards, and self-service educational tools.- Worked closely with internal stakeholders across different functions to build corporate, regional, and commercial plans for spirits, wine, beer, food, and soft drinks categories.- Synthesized data from sources such as Nielsen IQ, IWSR, Euromonitor, SipSource, and others to develop… Show more - Shaped a data-driven culture and company thought-leadership delivering insights through impactful presentations, internal and external webinars, interactive dashboards, and self-service educational tools.- Worked closely with internal stakeholders across different functions to build corporate, regional, and commercial plans for spirits, wine, beer, food, and soft drinks categories.- Synthesized data from sources such as Nielsen IQ, IWSR, Euromonitor, SipSource, and others to develop data-driven recommendations for commercial planning, customer engagements, product development, strategic partnerships, and investments.- Assisted in the development of cross-category concept selling materials, driving 20% pro-active innovation growth.- Identified and implemented innovative research methods, such as social listening, to spot nascent trends in the food and beverage industry, identifying consumer needs, market gaps, and growth opportunities.- Led a team of research analysts, providing mentorship and career development, fostering career advancement and professional growth. Show less

Perrysburg, Ohio

Developed comprehensive data reports for decision-making, influencing category strategies, and turning insights into tangible products.Utilized syndicated data and industry sources such as Nielsen IQ, IWSR, Euromonitor, DISCUS, Census, and others to conduct quantitative and qualitative research across food and beverages.Leveraged data and insights to anticipate risks and opportunities during the pandemic period, driving LSD net sales growth for the company despite a challenging… Show more Developed comprehensive data reports for decision-making, influencing category strategies, and turning insights into tangible products.Utilized syndicated data and industry sources such as Nielsen IQ, IWSR, Euromonitor, DISCUS, Census, and others to conduct quantitative and qualitative research across food and beverages.Leveraged data and insights to anticipate risks and opportunities during the pandemic period, driving LSD net sales growth for the company despite a challenging environment.Managed the corporate market intelligence budget and vendor relationships.Led a global initiative to streamline market data spending, achieving significant cost savings of over 30%. Show less

Perrysburg, Oh

Conducted market research and data analysis to identify key consumer, category, and packaging trends.Synthesized syndicated data into comprehensive, digestible dashboards and reports leveraging visualization tools such as Power BI and Tableau.Collaborated with category leaders to align consumer insights with strategic choices.Assisted in creating strategic business, category, and trend analysis reports for executives and customer engagements.

Perrysburg, Ohio

Perrysburg, Oh

Bowling Green, Ohio

Master Of Business Administration - Mba

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Delta Sigma Pi- International Co-Ed Professional Business Fraternity Women in Business Leadership Go Falcons!.