Clienti principali: LUMSA Master School, ConfCommercio, Ristorante Ai Normanni, Flowly, ConCura, Teleconsulto, Mercurio PEC, PuntoFarma, AIRP, Baukea, Promofarma, ItaliaNotizie24, Italia Nostra.

Responsible for growing new business by selling solutions to local and national business accounts. Researching and knowing the prospective client’s business goals, objectives and challenges. Learning every phase of the clients’ marketing objectives. Analysing the needs of each client. Presenting digital marketing plans, including objectives, strategy and rationale defining strategies, metrics, benchmarks, and objectives for each assigned account to measure performance and profitability. Maintaining regular contact with the client. Creating, maintaining, and adjusting a portfolio of assigned client accounts. Proactively managing advertising packages to grow revenue and exceed goals.Main account: LUMSA Master School, Sisal, Fiasconaro, International House, Mammarancia, Casale degli Aranci, Marina Holiday, Da Clà Restaurant, Primopiano Collezioni Sposa, Zangaloro.

- Content Marketing su siti Vertical- Social Media Managing (Facebook - Twitter - G+ - Instagram - Pinterest)- Analisi dati Insight - Seo in-site- Ideazione strutturazione website sulla base del brief cliente

- Analisi e monitoraggio performance siti clienti e campagne social. - Elaborazione e scrittura report (Google Analytics, Facebook Insight, Twitter Analytics, ecc.). - Implementazione gestionale CSM. - Analisi e gestione dei siti internet clienti, anche di e-commerce, con attività di SEM e SEO, e programmazione e gestione dei social network. - Redazione di strategie di marketing e comunicazione, con utilizzo di campagne pubblicitarie online attraverso i tool di marketing digitale. - Implementazione e monitoraggio di campagne su Google Adwords. - Elaborazione di concept e copy strategy di campagne di comunicazione. - Gestione e redazione blog sui siti internet clienti. - Ideazione, creazione e gestione di progetti su Social Street Palermo. - Attività di copywriting ed elaborazione comunicati stampa. - Gestione amministrativa, preventivi e fatturazione.

-­ Implemented advertising strategies-­ Built good relationships between traders and customers-­ Developed and launched advertising campaigns, promoted and designed contracts between sponsors and their agencies.

- Requalification of firm’s database- E-mail marketing - Customer Relationship Management (CRM)- Researching of potential customers- Management of online retailing - Managing daily activities with PR, press and marketing communications agencies - Developing partnerships & relationships with third parties to meet strategic objectives, in collaboration on shared project with the multinational Napapijri- Online campaigns, web site, use of digital/social media- Collaboration with the Town Centre Management “Politeama - Ruggero Settimo & dintorni” planning and copywriting, communication, advertising and events.

Collaboration and attendance at the Control Room conferences, managing authority of town centre management in Palermo. Elaboration of a municipal regulation.

Analysing Sicilian touristic trade and exhibitors customer satisfaction at the BIT (International Tourism Exchange) of Milan through a survey which researched the principal motivations for the participation, the critical points and the improvement area.