Diana Roa Email & Phone Number

Taiwan

Achievement: - Launched new F series RGB core fan single frame, achieving PC Mag Best PC Build Gear of Computex 2024.- Developed the Kraken Elite (2023) cooler, achieving the status of #1 Best-Selling high-end liquid cooler in the US (Source: The NPD Group).- Developed the Kraken (2023) cooler, which held the #1 Best-Selling water cooling system position on Amazon US for six consecutive months (Oct '23 to Mar '24) and consistently remains in the Top 5 throughout the year.Responsibilities:- Collaborate on developing the PC Cooling roadmap (CPU coolers, PC fans, and access.), which addresses the competitive landscape and aligns with consumer trends in the gaming and hardware industry.- Manage the product lifecycle from ideation to launch, collaborating with cross-functional and international teams to communicate product vision and requirements, ensuring an exceptional customer experience.- Leverage market insights and data to develop a product vision that delivers unique value and drives market share goals.- Oversee product design and budget management, assuming full P&L ownership. - Support go-to-market strategies, including customer segmentation, positioning, and pricing, to drive successful product launches.- Deliver product training across sales channels, marketing, and customer service, integrating competitive strategies to boost sales effectiveness.- Manage the end-of-life (EOL) process for legacy products and orchestrate the transition to the next generation.- Conduct comprehensive product retrospective analyses to evaluate performance, identify lessons learned, and integrate feedback into the next-generation product development and launch.

Taiwan

Achievement: Spearheaded competitive product positioning, content, and marketing strategies for the CovMo platform, a geolocation software suite for mobile network improvement, and the RealMotion platform, a mobility intelligence software suite. Leveraged deep insights into the telecom market and global Mobile Network Operators (MNOs) to boost product awareness and empower the sales team.Responsibilities- Conducted market research and analysis to identify customer needs and market trends.- Followed the telecommunications technology roadmap, including the introduction of 5G end-to-end (E2E), 5G standalone (SA) geolocation, private networks, Open RAN, and Virtual Drive Test.- Managed product ideation, including crafting Marketing Requirement Documents (MRD) and designing software UI prototypes.- Collaborated with cross-functional teams to create product messaging and positioning.- Developed and executed go-to-market strategies for new product launches.- Produced sales enablement materials such as presentations, case studies, and product demos- Fostered relationships with location-based companies for software integration, such as Ookla.- Led competitive analysis to formulate strategies for market differentiation.- Developed and executed marketing campaigns to boost product awareness and drive demand.

Taipei City, Taiwan

Achievement: Developed the US market through various digital marketing platforms and programs, especially an influencers marketing program, which resulted in an 86% increase in sales and 74% in users.Responsibilities-Managed influencers marketing (Negotiation, product promotion, and marketing campaigns).-Led strategic development of digital marketing campaigns (SEO, marketing database, EDM, social media, referral, and content marketing) to improve clients' website ranking, traffic and brand awareness. -Elaborated reports to improve performance and increase sales leads using Google Analytics data, social media statistics, and website performance.

Nicaragua

Achievement: Managed multiple Mobile Internet and Mobile Advertisement products from development to launch through the coordination of cross-functional teams at a multinational telecommunications company. Designed and implemented product strategies that generated a raise of 300% of the income.Responsibilities- Performed market research and competitor analysis.- Product developed (Product design, work order elaboration, IT request following-up, product testing, assurance of income recording, marketing brief elaboration, communication to involved areas and product kick-off).- Designed & implemented product strategies (Pricing, segmentation, channels, promotion, etc.).- Conducted customers’ data management and analysis. - Monitored KPI & Forecasting (such as income, customers, Data of Usage DOU, Traffic, etc.).- Collaborated with advertising agencies, and third-party companies such as Facebook, Terra, and Gemalto.- Organized external and internal beta testing programs for new unreleased products.

Nicaragua

Achievement: Led continuous improvement projects for Omni-channel Customer Experience Management (CEM). Streamlined CEM processes resulted in a reduction of the service time for 80% of customer requests while ensuring the customer experience by increasing the First Visit Resolution Rate and decreasing Back Office Service.Responsibilities- Designed CEM processes (Arrangements of contact channels, systems, personnel, policies, commercial offer, possible service failures, and solutions).- Optimized CEM processes (Elimination of Hand-off, bottlenecks, useless tasks and policies; systems improvements, tasks prioritization, etc.).- Managed CEM process documentation (elaboration of SOP document, publish it and maintain on a web-based library, communication to all involved areas).- Led continuous improvement projects (such as Back Office Zero, RR-NIC, Analysis of service technical failures, System´s UX & UI).- Audited the performance of CEM reps (Process compliance, request resolution, attitude, etc.). - Conducted time studies of the processes corresponding to the 80% of customer requests (claims, suggestion, and transactions).- Others (Managed Interns, organized focus group, executed process optimization competition).

Master Of Industrial Engineering & Management (Iem), Engineering/Industrial Management, Gpa: 4

Thesis: Data Analysis applying Random Forest, a Machine Learning algorithm.

Bachelor'S Degree, Industrial Engineering, Gpa: 3.7

-Specialization in Quality Management -Specialization in Agribusiness -Teaching assistant of Math & Calculus (3 years) -Student.