Diana Robert Email & Phone Number

Calgary, Alberta, Canada

London, Ontario, Canada

Manage an assigned group of software development and website projects with a focus on retention and growth. Ensure timely and successful delivery of customer-specific solutions within budget. Serve as a primary point of contact for stakeholders, providing technical guidance, identifying scopes, and, as the company's client relationship owner, communicating.

London, Ontario, Canada

Greater Buenos Aires, Argentina

• Head of Content (Editors) & Client Relations (Business Analysts) teams for “Claro video”. Managed the relationship with country partners, from training them onsite before its launch to help it become the 3rd larger.
• Spearheaded multilingual music streaming service "Xplore Music" in 7 countries in Europe.
• Acted as main-point-of-contact with stakeholders, discussing goals and business needs, negotiating project timelines with development and cross-function teams to ensure our client's satisfaction, and gaining ownership.
• Focus on Communication and Content Management to optimize user experience across devices and better understanding for international clients.

Buenos Aires Province, Argentina

Buenos Aires Province, Argentina

Buenos Aires, Argentina

• Responsible of strategic planning and development of MegaCity’s (social game) content, focusing on its internationalization to Mexico and LATAM, including the development, coordination and execution of a campaign with.
• Leadership of the content team and supervision of copy creation for multiple formats and channels (in game, blog, social networks, newsletters, etc.).
• Creativity direction for the development of new thematic sets and functionalities, aligned to business objectives (engagement, retention, user experience, revenue, viralization) and requirements detected on users.
• Close interaction with the other areas involved (product, game design, art, development, integration) in order to define the roadmap and keep track of the process, verifying the quality of the final product.
• Translation of the game from Portuguese to Spanish.
• Analysis of user key metrics order to improve traffic, retention rates and revenues.

Mexico City Area, Mexico

• Planning and development of marketing strategies to increase admissions and retention of students to all university programs. During this time, we achieved a 25% increase over past years enrollment.
• Management of the Promotion, Admissions and Public Relations team’s activities.
• Design and execution of competitive analysis, market research, advertising campaigns, specific action-oriented promotions, and review of marketing budget.
• Implementation of Web 2.0 tools and CRM strategies to focus on more personal attention on the prospective students.
• Management (updating, moderating, monitoring and reporting) of its social networks and responsible for the social media / community strategy and online support.
• Design of a system that allowed more effectiveness in database, with options for analyzing demographic data, constructing surveys and evaluating the efficacy of recruitment practices.

Mexico City Area, Mexico

• Customer support for Mercedes Benz, Mopar, Mitsubishi, Chrysler, Dodge & Jeep.
• Planning and development of CRM strategies: direct mail, telemarketing, databases, BTL, media, and internet, to learn more about customer´s needs and behaviors in order to develop stronger relationships with them.
• Execution of new ideas to retain existing customers like loyalty programs.

Greater Denver Area

• Event Coordinator
• Coordination of operational, promotional, and educational outreach activities for the Up With People Worldsmart Program's multiple events.
• Implementing marketing strategies to achieve pre-set attendance and revenue goals for a Broadway style show, in 3 cities in Canada and United States.
• Managing and training students on advance teams, providing them with a hands-on learning experience.
• Coordinating Cast Logistics, Community Service Projects and Operational Requirements.
• Maintaining and developing positive Sponsor Relations.

Diplomado En Liderazgo (In Company)

Diplomado, Antropología De Género

Diplomado, Arts And Marketing

Licenciada En Publicidad, Marketing, Advertising And Comunications

Graduated with Honors