Unlocking Your Brand's Power. I help businesses build brands that consumers say yes to. It’s as simple as that. I unlock your brand’s power by helping you create high-converting kickass marketing strategies that get customers to crave you, return for more, and tell others.My passion is taking brands to the next level - let's chat today no matter where you're located!Follow DREROC on Instagram for weekly marketing tips @drerocmarketing

• Led annual business planning and brand campaign; RCSS gained an increase in brand favourability amongst consumers and exceeded awareness benchmarks• Oversaw the development of several key categories that led to substantial growth, such as free-from meat, local produce, and control brands• Pioneered a vendor social media program allowing vendors to participate on banner owned social channels, securing 8 vendors in year 1 of program• Strategic partner with Loblaw Digital to support customer acquisition and retention plans for online shopping, including website, email, digital flyer, social, re-targeted ads, and abandon cart communication• Managed ground-breaking digital pilots: 1) 5-minute pickup promise, 2) in-store scan tunnels, 3) new ‘shop and scan’ app program• Led integration of private label brands and Joe Fresh into RCSS plans, including programs such as PC Insiders as well as digital, social, flyer, and signage• Initiated a new planning process including process optimizations, efficiencies, and post gaming, which was adopted by other brands within Loblaw • Mentored 2 direct reports through coaching, performance reviews, and career development. Successful in promoting a Specialist to a Manager and involved in recruiting new hires.

• Led annual strategic planning which included categories that totalled $1B+ in sales, multimillion-dollar budget, P&L management, and all alignment presentations• Steered an unhealthy Fine Breads business back to growth driven by product innovation, regional focus, renowned chef partnership, and pricing strategy• Led Veggie Crisps innovation to modernize portfolio with consumers and leverage healthy snacking trends; exceeded sales expectations and won PAC Award• Led Breton Organic innovation for total North America; initial launch into first U.S. retailer exceeded sales expectations and former pack offering• Led national campaigns and communication strategies for all Canada and U.S. executions including television, digital, social, print, public relations, and chef partnerships• Managed direct report and led a cross-functional team of 20+ individuals• Active participant in recruiting new talent

• Led multi-year strategic plan, re-shaping focus areas and re-engaging brokers• Secured 2 business deals with Ottawa Senators and Calgary Flames, and negotiated full-time concession listings for RealFruit Medley and RealFruit Berries• Led marketing and sales execution of Menchie’s program, including innovative flavour, on-pack consumer offer, and RealFruit candy station with merchandising to drive awareness and trial• Managed first-time relationship with Cineplex, ensuring quality communication, service, and marketing plans• Improved marketing and selling tools, and acted as key customer marketing lead at operator and distributor meetings• Supported Senior Director with P&L management, including pricing recommendations, financial modelling, and trade and margin management• Coached, trained, and supported Food Service Administrator

• Led Dare Cookie Chips innovation within an expedited 2-month time frame, creating a new snacking occasion in the category and leading the premium segment. Won Best New Product Award by Grand Prix and Canadian Living. • Led innovation and execution of RealFruit Berries, Canada’s first gelatin-free gummi candy, to cater to the growing vegetarian and ethnic trends• Led Dare Candy into a new texture segment to drive incrementality with RealFruit Chews innovation. Worked with global partners to deliver high quality product, texture, and flavour profiles.• Championed a new Stage Gate process resulting in organization wide adoption• Led 3-year strategic vision for Dare innovation, including food, demographic needs, occasions, and adjacencies• Facilitated monthly Innovation Steering Committee with VPs and Directors to align on pipeline plans

• Selected as 1 of 10 individuals into PepsiCo’s Accelerated Leadership Program• Led Quaker Cookies strategy for new category entry, collaborating with global, cross-functional, and agency partners. Achieved alignment on product development and 3-year growth plan.• Led all plans, innovation, and execution of the Ethnic business to drive incremental growth. Led the launch of Kurkure, PepsiCo Canada’s first ever South Asian snack, and Chinese New Year.• Managed Stacy’s Pita Chips including distribution, consumer awareness, and value equation. Gained 2 priority execution spots and top 10 merchandising spot in Customer Merchandising Agreements.• Led national launch of Smartfood Popcorn Movie Night Butter to target at-home entertainment occasion. Delivered unique merchandising tools to drive strong in-store execution.• Mentored and trained 6 employees, and acted as principal member on Schulich Campus Recruiting Strategy team

• Received the following renowned awards: 1) Performance with Purpose Human Sustainability Award from Global CEO Indra Nooyi, 2) Best TV Campaign at PepsiCo’s 2012 Marketing Conference, 3) Best Innovation Award at PepsiCo’s 2011 Marketing Conference• Led national innovation and execution of Chewy Whole Grains, Chewy Cocoa and Fibre & Omega-3, surpassing sales expectations for all• Led 'Win In Store'​ pillar for Business Review and Strategic Planning plus led 2012 Annual Operating Plan for Quaker Harvest Crunch and portfolio re-architecture• Received Super Bravo Award from Executive Leadership Team for 2010 Quaker Bars' national graphics re-design and product line restructuring across 25+ SKUs• Delivered high quality merchandising tools to customer teams to drive product listings and distribution• Headed United Way Committee Special Events fundraising initiatives