Diana Rubio Email & Phone Number

Dallas, Texas, US

• Translate data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop report approaches to meet those objectives
• Discovering and recommending connections across media channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
• Provide advanced strategic and analytic support for clients, from business strategy through insights and marketing efforts
• Present to clients, with the support of the functional specialists, the results and analyses and research projects in a clear, insightful, and digestible narrative
• Work with leaders of the functional specialty teams to keep track of projects being run by the functional specialists to ensure they are high quality and completed on time

Cincinnati, OH, US

• Lead Analytics strategy, measurement, and optimization for large clients, including capabilities across all digital channels, website, media, CRM, etc
• Lead customer data strategy leveraging 1st / 2nd / 3rd party data sources to create personalized digital experiences
• Create and execute digital testing plans that leverage all relevant channels to achieve client goals
• Lead consumer and competitive research to understand category dynamics, consumer behaviors, and client KPIs
• Own development of client-ready reports, presentations, case studies, and other deliverables.
• Lead client-facing presentations, communication, and overall project ownership

• Developed and implemented a measurable social media strategy that supported business objectives, new innovation, and overall brand identity
• Managed annual social budget, forecasting, planning and tracking to optimize spend based on business objectives
• Used data to gain insights to aid in content planning; monitored and analyzed performance of each channel to measure impact and shared learnings with leadership team while utilizing analytic platforms and survey.
• Oversaw brand guidelines for social and community content creation
• Monitored industry and competitive trends in social media channels, tools, and metrics and remained current on social media industry developments to help strengthen internal strategy
• Produced creative multimedia assets to bring ideas and news moments to life (short-form video, etc)

Dallas, TX, US

• Managed and worked with marketing acquisition team to drive success across digital media channels including podcast, social, web and email for B2B and DTC
• Developed and executed a content calendar centered around KPIs and based on important metrics
• Conducted SEO audits to identify gaps in existing content and opportunities for new content, chances for on-page and off-page optimizations, and keyword phrase opportunities
• Partnered with designers to audit site regularly for architectural changes and ensure new site releases retain crucial SEO elements
• Managed email communications and drip campaigns for our portfolio of DTC and B2B brands

• Ran the routines and prioritization of Pod team to inspire and mechanize performance
• Used SEO to improve 48 websites’ Google rankings by up to 150 spots for target keywords and grew blog traffic by up to 120%
• Performed client-specific keyword research and competitive analysis using Moz, Screaming Frog, and SEMRush
• Directed full-funnel content strategy and led execution across email, web, paid and organic social, paid search and blogs
• Presented new strategies and results to over 48 Marriott hotel clients via conference calls and emails

Dallas, Texas, US

• Acted as the strategic leader of all digital initiatives including, paid media, social media, website, search engine
• Researched, purchased, and executed paid media campaigns for the brand
• Partnered with sr. digital marketing manager to create and implement email strategies, calendar, and promotions at at an international, national and local level
• Managed Search Engine Optimization and Pay Per Click campaign
• Developed and implemented content and content strategy that supported growth marketing efforts
• Ensured the website was optimized for SEO, paid search campaigns and website analytics

Dallas, Texas, US

Dallas, Texas, US

• Developed, managed, and executed on web, content, social media, SEO, and email/CRM strategies for service-based businesses, B2B, food and beverage, automotive, and technology clients
• Developed and drove social media and blog strategy which increased online brand awareness up to 5,000% for B2B, B2C & technology clients
• Used social media and blog engagement to improve client reputation by 57% in one year, via web & social content strategy
• Increased PPC ad click-through rates, on Google & Facebook, up to 412% for 10 businesses
• Leveraged social media campaigns and promotions to grow online communities and increase brand loyalty
• Community management of corporate social channels

Costa Mesa, CA, US

• Oversaw a team of up to 18 individuals
• Monitored performance to ensure compliance with policies, practices, and approved customer service processes and provided coaching and career development on a regular basis
• Interviewed, hired and trained new team leaders and supervisors
• Acted on and distributed product and process changes established by executive management
• Facilitated department meetings, training, and served as point-of-contact for affinity partners
• Administration duties including but not limited to: scheduling, conduct mid-year/annual reviews, and deliver corrective actions