Built and scaled Amazon ad's global strategic event strategy and team for the US, EMEA, APAC, and LATAM. Overseeing a team of 20+ event and content producers, operations, creative, talent relations, and event insights and analytics focused on engaging advertising customers at large strategic events for industry and owned global events. Specifically, developing the annual strategic event strategy and activation plan, led event proposals for leadership, oversaw the global events budget, and owned event metrics to evaluate the impact on the business. • Responsible for launching Amazon Strategic events include industry events like Cannes Lions, Newfronts, MWC, CES, and large-owned conferences. • Led integration across Amazon internal affiliates like Prime Video, Freevee, Twitch, Amazon Music, Alexa, Fire TV, Amazon Live, and AWS to create Amazon's first One Amazon events to tell a one holistic brand position to advertisers, buyers and sellers in the Americas, EMEA, APAC, and LATAM. • Created a launch pad at events for product announcements by aligning event strategy to ads product road map to create greater quarterly impact along sales goals for the year. • Developed and manage Amazon ads creative event Identity in tandem with brand Identity and campaigns. • Built virtual and live stream programming, establishing new practices to grow on-lineaudience to develop customer brand affinity, leading to a growth of 1450% in reach during the first year. • •Receiving press headlines, " Amazon Focuses on Reinventing Broadcast TV During First-Ever Newfronts." -Adweek and Amazon debuts at Cannes Lions showcasing $30+ billion ad business"-Exchange4Media.

Executive Producer, Events & ExperiencesLeading Ads Marketing events within the Events and Experiences team. Strategize with senior leadership to deliver high-profile, global events and programming aimed at connecting users and clients to Google products and technologies. Direct all aspects of production-related to creative ideation, content and program development, design, budgets management, timelines, user experience, activations, vendor management, run of show and post-event ROI analysis.• Lead producer for Google Marketing Live attracting 7000+ global attendees. Led large-scale teams in all aspects of event management including creative, marketing, content, and execution. Managed stakeholder communications and worked across platform teams (Ads, Marketing, Think with Google, Google Partner Forum, Diversity) to produce a global live stream and the first scripted Google Ad’s live post-show. Executed activations for Google Assistant, YouTube, and retail.• Producing Google’s annual exclusive CXO thought leadership event, Zeitgeist, hosting leaders from the Americas, EMEA and APAC. Partnered with product teams including YouTube, Google News Initiative, Hardware, Google Assistant, Google Experiments, Google VR/AR.• Led production of the Large Customer Sales Conference bringing together 3000+ Googlers from North America and LATAM. Producing global video content and stage production while managing all speaker/talent relations.•Lead Executive Producer of internal Conference bringing together 9000 Googlers from North America and LATAM. Producing global digital video content creation and managed all speaker/talent relations.

Recruited as part of the senior leadership relaunch team to oversee restructuring of all brand live events and experiential marketing initiatives on a national level. Accountable for developing the strategy and vision for new events across all Village Voice vertices that include film and television, fashion, music, theater, arts, and culture/ lifestyle segments, in addition to guiding content production and managing artist, talent, and industry relations.Executing media partnerships to drive revenue, marketing and brand visibility by identifying and negotiating strategic opportunities within entertainment and lifestyle programming to be executed at large-scale entertainment and cause-related events. Working with the Chief Revenue Officer and Vice President of Ad Sales to develop integrated sales packaging and manage client sponsorships for cross platform programming. Leading all production and development of show content along side the Editor In Chief in regards to tone, messaging, script development, branded sponsor content, board development and oversight of host, honoree and presenters selections for live shows; as well as, directing technical and design build-out, and production of onsite live broadcast logistics.

Leads all facets of event strategy, planning, conception, and execution for Pandora’s tent-pole events, content programs, and artist relations initiatives, with an emphasis on elevating the brand’s competitive positioning as a provider of premier 360-degree entertainment experiences. Guides the creation and strategic direction for Music Maker Industry events and tent pole events, reaching upwards of 30K+ attendees under multi-million-dollar production budgets. Partners with multiple internal teams and stakeholders to achieve event executions. Works with the sales team on ideation and upselling clients to integrate the events vertical into existing brand media plans. Serves as a team and project leader, responsible for creating event road maps and executing projects within defined timelines, specifications, and municipal regulations. Ideates concepts for brand presence and onsite assets to provide a complete 360-degree audio and visual experience across multiple channels.

Guided strategic and brand planning, marketing, and production execution for the relaunch and launch of major awards shows – the Hollywood Reporter Key Art Awards, CLIO awards, CLIO Image/Sports and Adweek Brand Genius– working in partnership with internal teams at Billboard-The Hollywood Reporter-Adweek-Dick Clark Production to guide global agencies, movie studios, design firms, PR agencies, and production companies. Collaborated with producers to plan out shows in regard to format, scheduling, and award category, liaising among executive leadership, marketing, operations, and judging teams. Led CLIO Image photo shoot campaign operations featured in WWD.Maintained oversight of budgets and negotiated agreements with venues and external vendors. Cultivated relationships with marketing, fashion, advertising, and sports industry influencers to generate funding and solicit participants for the judging panels. Developed packaging strategy and handled sponsor integration.

Specialized in end-to-end design, planning, and execution of corporate and personal events. Representing high profile brands and clientele including Billboard, Neiman Marcus, Telemundo, the CLIO Awards, NBC, and Adweek. Developed detailed event plans combining design, operations, and PR and marketing components, and assembled teams of staff and vendors (caterers, photographers, and entertainment).Managed the client relationships throughout the process to ensure expectations were represented at all phases of production. Select events included the NBC/Telemundo up-fronts, the 2011 Clio Awards, the Neiman Marcus Fashion’s Night Out events for Fashion Week, and the 2009 & 2011 Billboard Women in Music event honoring Beyoncé, Lady Gaga Taylor Swift & Nicki Minaj.