• Launch digital campaigns to promote Twilio’s products across different digital channels like social media and search.• Managed ABM programs leveraging multiple channels such as LinkedIn, Google, Meta, email, personalized landing pages, and webinars to engage target accounts and key contacts.• Analyzed and optimized content in ads and landing pages to improve performance in terms of traffic and conversions.• Webinar execution, from the planning phase, promotion, in-live session, and final activities like converting webinars into content on-demand.• Updated the website with the latest events, on-demand webinars, blog articles, and customer stories.• Worked in collaboration with internal teams like Demand Generation, Globalization, and Field Marketing and externals like PR and digital agencies.• Localized content related to products, events, strategic content like a mission statement, and Twilio’s global reports in a wide range of digital channels like website, landing pages, search ads, display ads, and social media.• Participated actively in the content creation of customer stories.

• Lead and mentor a group of marketers to succeed as a team, professionals and individuals.• Responsible for lead generation, brand awareness, and marketing campaigns, budgeting, media relations, digital marketing, and social media.• Support in creating and developing a marketing plan to achieve profitable revenue growth in Latin America across channels like direct sales and agents.• Conduct market analysis including reviews of competitor marketing activities.• Creation of monthly, seasonal campaigns, and events in collaboration with senior sales leaders, design, web, CRM, SEO, and performance media teams.• Ensure the quality, consistency, and performance of the Latam website.• Monitor website performance using Google Analytics and inhouse reports tools like Tableau to recommend improvements.• Contribute to quality, accuracy, tone, and brand alignment of all Latam marketing materials.

• Managing Colombia’s marketing budget and expenditures, spend tracking, and reporting.• Making sure all projects were performing concordantly to the business plan while meeting all deadlines• Planned and led the execution of the marketing plan to support the profit growth of sales. • Created and nurtured new strategic alliances that allowed Kaplan to acquire new leads and enhance customer loyalty.• Responsible for brand awareness and lead generation through traditional tactics like radio, print, sponsorships, events, participation in education fairs, also, through online campaigns including landing pages, email marketing, social media, partnership with influencers, affiliates, and online ads.

• Team leader for the planning, execution, and evaluation of sales incentive programs for global companies like Kimberly Clark, Mc Cain and Microsoft.• Successfully execute sales incentive programs and manage to meet 100% of the budget, working closely with IT, operations, and design departments.• Create and set out programs to new clients as Shell and Oracle including budget, launch and communication strategy.

• Creation and execution of the marketing plan for financial services.• Successfully coordinate the deployment of demand generation campaigns targeted to customers and co-branded campaigns to strategic partners through tactics like events, BTL, and ATL activities.• Experience working with cross-functional teams and agencies

• Manage social media content and advertisement in magazines, emails, and SMS.• Developing with international suppliers the design of fabrics and ensure the process of invoicing and importation. • Prepare the launch of new fabrics and their technical properties directed towards the sales team.• Provide the brand guidelines book and ensure the brand alignment of all communications and design assets.