🚩 With 10+ years of experience brand marketing, product and category development, and branding strategies for retail, pharmaceutical, FMCG and Telco businesses, I accelerate sales, client, and profit growth. 🚩 As an energetic, proactive, ambitious, and visionary leader, I build marketing, product development, and branding strategies that resonate with customer needs and generate revenue. With business acumen, I optimize processes and identify areas for growth by empowering expertise in marketing, sales, and market knowledge. 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐞𝐝 𝐢𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐚𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭𝐬:🎯 In Topo grupė, created and implemented a category development strategy that increased categories x2. Strategical actions and solutions increased revenue, market share, and competitive advantage. 🎯 In Camelia pharmacies, initiated and led big-scale marketing and sales projects that significantly increased revenue. In collaboration with a board, contributed to strategical business growth strategy creation. 🎯 As a higher education lecturer, I developed public speaking and audience attention attraction skills. 🎯 At Topus Mobile, contributed to market share growth by entering the market with new brands, optimizing the trade network, and integrating effective ATL and BTL actions. 🎯 In Kvadrus, I delivered strategic marketing leadership to add revenue and define new brand recognition. Developed high customer service standards establishment, high-performing team formation, and exceptional marketing solutions creation competencies. 𝐒𝐜𝐨𝐩𝐞𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐚𝐧𝐝 𝐜𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: ▪ Creation and implementation of marketing strategies▪ Business development strategy ▪ Product assortment formation, development and branding ▪ Distribution strategies and market coverage▪ Cross-functional team leadership ▪ Pricing strategy and tactics ▪ Customer satisfaction▪ Market share growth▪ Lead generation ▪ Budget management▪ Market and consumer intelligence▪ Process improvement
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Head Of Product GroupBigboxKaunas, Lt -
Head Of Marketing (Fmcg)Baltasis Pyragas Nov 2023 - Present🚩 Responsibilities and initiatives:〰️ Develop and implement a marketing strategy that aligns with business objectives.〰️ Develop and implement brand strategies, including market research to identify new opportunities, competitors analysis, customer segmentation, positioning, packaging design and setting clear marketing goals. 〰️ Work closely with R&D team and launch new products. -
Head Of Product/Category ManagementTopo Grupė Oct 2021 - Nov 2023🚩 Responsibilities and initiatives: 〰️ Contribute to creating and developing a long-term business strategy to cultivate competitive advantage and accelerate performance, growth, and team engagement. 〰️ Develop Telco product group strategy to achieve revenue, profit, and market share goals by optimizing assortment, pricing, channels, promotion mix, and human resources.〰️ Directly manage three product managers and perform as a team lead of cross-functional teams: estimate targets… Show more 🚩 Responsibilities and initiatives: 〰️ Contribute to creating and developing a long-term business strategy to cultivate competitive advantage and accelerate performance, growth, and team engagement. 〰️ Develop Telco product group strategy to achieve revenue, profit, and market share goals by optimizing assortment, pricing, channels, promotion mix, and human resources.〰️ Directly manage three product managers and perform as a team lead of cross-functional teams: estimate targets, determine vision and goals, delegate tasks, develop team competencies, motivate, empower, and ensure efficient teamwork. 〰️ Lead new product groups such as e-mobility, outdoor&hobby, IoT, charging solutions, toys and games, Balance, oneshot/seasonal projects, etc. 〰️ Represent the company in negotiations and maintain relations with strategic suppliers.〰️ Monitor trends within the market and identify opportunities for growth and risks.〰️ Analyze opportunities for new categories and prepare a market entry strategy.〰️ Analyze KPIs and provide forecasts and reasonable decisions.🎯 Core impact and accomplishments: 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. Increased categories by introducing to the market 15K (online) and 2K (offline) new products. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧. Following the market need for innovations and technologies, present the newest products (for example, Xiaomi robot dog) in the TechTop fair. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧. In collaboration with a team, organize launch events for product market entry. (Several events are attached below). Show less -
Product Manager | Assortment Formation | Category DevelopmentTopo Grupė Oct 2017 - Mar 2022🚩 Responsibilities and initiatives: 〰️ Implemented Telco product category development strategy following assortment formation, pricing, market and customer monitoring, and analysis. 〰️ Planned product group marketing (advertising, sales promotion) measures and analyzed results to initiate and implement impactful changes.〰️ Established partnerships with new suppliers by scouting the best process, conditions, negotiating, and signing contracts. 〰️ Maintained and nurtured… Show more 🚩 Responsibilities and initiatives: 〰️ Implemented Telco product category development strategy following assortment formation, pricing, market and customer monitoring, and analysis. 〰️ Planned product group marketing (advertising, sales promotion) measures and analyzed results to initiate and implement impactful changes.〰️ Established partnerships with new suppliers by scouting the best process, conditions, negotiating, and signing contracts. 〰️ Maintained and nurtured long-lasting relations with suppliers. 〰️ Organized product training to develop team expertise regarding products.〰️ Pursuited new business development opportunities and developed projects.🎯 Core impact and accomplishments: 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐚𝐧𝐝 𝐩𝐫𝐨𝐟𝐢𝐭 𝐢𝐧𝐜𝐫𝐞𝐦𝐞𝐧𝐭. Increased revenue x2 by developing product categories and implementing creative solutions. 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. Introduced smartwatches category. 𝐒𝐮𝐩𝐩𝐥𝐲 𝐜𝐡𝐚𝐢𝐧 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. Increased profitability by eliminating intermediate distributors and signing contracts directly with brands like Garmin, Huawei, Fitbit, etc. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐜𝐚𝐥𝐞. Opened firsts in the Baltic states three Garmin shops. Opened second Apple shop within Lithuania. Solutions increased competitive advantage and Topo centras as Telco products supplier awareness. Show less -
Lecturer In MarketingSt. Ignatius Loyola College Sep 2021 - May 2023🚩 Responsibilities and initiatives: 〰️ Prepared compelling and practical teaching material following field specifics for beauty therapy, hospitality, and culinary future field professionals.〰️ Conducted lectures to help students improve marketing knowledge together with critical thinking, creativity, and innovative approach. 〰️ Evaluated students’ performances, applied various teaching methods, encouraged students to reveal their potential, and promoted close collaboration to… Show more 🚩 Responsibilities and initiatives: 〰️ Prepared compelling and practical teaching material following field specifics for beauty therapy, hospitality, and culinary future field professionals.〰️ Conducted lectures to help students improve marketing knowledge together with critical thinking, creativity, and innovative approach. 〰️ Evaluated students’ performances, applied various teaching methods, encouraged students to reveal their potential, and promoted close collaboration to achieve better theoretical knowledge adaptation in practice. 🎯 Core impact and accomplishments: 𝐏𝐮𝐛𝐥𝐢𝐜 𝐬𝐩𝐞𝐚𝐤𝐢𝐧𝐠. Developed exceptional ability and confidence to speak publicly, retain attention, and convey knowledge. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭. Learned to understand the audience's needs on the spot and attract attention by distributing the specific message to all types of listeners. Show less -
Marketing Project ManagerCamelia Pharmacy Mar 2015 - Oct 2017🚩 Responsibilities and initiatives: 〰️ Planned and implemented ATL& BTL marketing actions of the pharmacy "Camelia".〰️ Led external communication strategy and POS solutions. 〰️ In collaboration with media agencies, organized communication and ensured successful plan operation. 〰️ Initiated and managed marketing projects such as e-commerce development, renewal of customer service standards, impulse buying spaces implementation, cross-selling systems etc.)〰️ Planned and… Show more 🚩 Responsibilities and initiatives: 〰️ Planned and implemented ATL& BTL marketing actions of the pharmacy "Camelia".〰️ Led external communication strategy and POS solutions. 〰️ In collaboration with media agencies, organized communication and ensured successful plan operation. 〰️ Initiated and managed marketing projects such as e-commerce development, renewal of customer service standards, impulse buying spaces implementation, cross-selling systems etc.)〰️ Planned and implemented sales promotion activities.〰️ Monitored and analyzed the competitive market and searched for new growth opportunities.〰️ Analyzed and evaluated the effectiveness of marketing means.🎯 Core impact and accomplishments: 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. Created and implemented a big-scale Christmas campaign with an estimated target to increase the basket by 30%. "𝐎𝐮𝐭𝐬𝐢𝐝𝐞 𝐭𝐡𝐞 𝐛𝐨𝐱" 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. Created, initiated, and implemented impulsive/cross-sell projects within 300+ pharmacies. Pioneered with a new marketing campaign type (personal sale near cashier), and a physical spot in the pharmacy (sale point at the checkout). The solution significantly increased sales and basket size, expanded trade space, and added additional income from suppliers. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠. Defined and clarified positioning direction that led to identifying target group and highlighting competitive advantage. 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐥𝐞𝐯𝐞𝐥 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧. In collaboration with executives and board members, I contributed to the creation of a strategic business development plan. Show less -
Marketing And Sales Manager Within Baltic States | Team Management | New Product Market EntryTopus Mobile Nov 2012 - Nov 2015🚩 Responsibilities and initiatives: 〰️ Created and developed marketing and sales strategies in the markets of the Baltic region of Hugo Boss, Elle, Moschino, Timex, Tommy Hilfiger etc. brands. 〰️ Managed and distributed a marketing budget of around 120K annually. 〰️ Led a sales team of up to 30 employees: determined the need for hiring, recruited, estimated sales targets, delegated tasks, evaluated performance, developed competencies by assessing every team member's strengths and… Show more 🚩 Responsibilities and initiatives: 〰️ Created and developed marketing and sales strategies in the markets of the Baltic region of Hugo Boss, Elle, Moschino, Timex, Tommy Hilfiger etc. brands. 〰️ Managed and distributed a marketing budget of around 120K annually. 〰️ Led a sales team of up to 30 employees: determined the need for hiring, recruited, estimated sales targets, delegated tasks, evaluated performance, developed competencies by assessing every team member's strengths and weaknesses, empowered, developed a motivational system, and implemented high-end customer service standards. 〰️ Managed the introduction of new brands and products to the market. 〰️ Initiated brand awareness and sales promotion campaigns.〰️ Integrated ATL and BTL actions: printing, flyers, TV and radio advertising, digital marketing, and POS. 〰️ Contributed to creating and implementing long-term business development strategies. 🎯 Core impact and accomplishments: 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐧𝐭𝐫𝐲. Contribute to the introduction to the market of new Tommy Hilfiger brand watches. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲. Optimized trade network by eliminating specific divisions and increased profitability by implementing intensive sales strategies. 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐡𝐚𝐫𝐞. Established sales and marketing strategies focused on bold market share increasing by integrating best customer-focused solutions. Show less -
Marketing Manager | Digital And Traditional Marketing Strategy | New Brand DevelopmentUab Kvadrus 2010 - 2013Vilnius, Vilniaus, Lithuania🚩 Responsibilities and initiatives: 〰️ Played a core role in entering the market with the new brand. 〰️ Created and spearheaded brand identity and awareness-increasing strategy, along with website development, overall long-term marketing strategy, and action plan. 〰️ Created and implemented a digital marketing strategy that included social media, forums, AdWords, etc. Made in the top organic reach on Google by empowering SEO. 〰️ Created and implemented a traditional marketing… Show more 🚩 Responsibilities and initiatives: 〰️ Played a core role in entering the market with the new brand. 〰️ Created and spearheaded brand identity and awareness-increasing strategy, along with website development, overall long-term marketing strategy, and action plan. 〰️ Created and implemented a digital marketing strategy that included social media, forums, AdWords, etc. Made in the top organic reach on Google by empowering SEO. 〰️ Created and implemented a traditional marketing strategy that included direct marketing (flyers, email), co-branding (collaboration with real estate agencies, banks, etc.), press (top and related magazines), promotions, participation in fairs, and guerrilla marketing. 🎯 Core impact and accomplishments: 𝐒𝐚𝐥𝐞𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭. Increased sales more than x10 times by creating and developing a revolutionary marketing strategy. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐬𝐜𝐚𝐥𝐞. Contributed to the opening of new furniture salon in Klaipeda. 𝐇𝐢𝐠𝐡-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐞𝐚𝐦 𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧. Developed team from one to seven employees. Established a growth-oriented internal culture and determined KPIs and sales targets. 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. Pioneered within the market with a new feature on e-shop - price calculator in inquiry form. 𝐏𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭. Formed high-end customer service standards, motivational system, CRM module, and day-to-day operational procedures. Solutions molded good practices and increased efficiency and performance. Show less
Diana Š. Education Details
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Business Management And Marketing -
Bachelor'S Degree
Frequently Asked Questions about Diana Š.
What company does Diana Š. work for?
Diana Š. works for Bigbox
What is Diana Š.'s role at the current company?
Diana Š.'s current role is Head of Product Group.
What schools did Diana Š. attend?
Diana Š. attended Kaunas University Of Technology, Vytauto Didžiojo Universitetas.
Who are Diana Š.'s colleagues?
Diana Š.'s colleagues are Tania Kiciene, Ingrida Nevulyte, Mangirdas Budrys, Povilas Suodaitis, Laura Zimnickienė, Gediminas Triukas, Tomas Undefined.
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