Diana Snyder Email & Phone Number

Reston, Va, Us

Led a team of 4 in all membership, marketing, and communications aspects, including contract negotiation, data analysis, pricing strategy, digital marketing initiatives, and social media strategies to maintain customer service and increase membership acquisition, retention, event attendance, and product purchase.

Led a team of 7 to drive thriving membership, marketing, and communication campaigns while overseeing the production of top-tier professional publications for a nonprofit organization dedicated to well-designed health and physical education programs.

Directed and managed a broad range of efforts including marketing, general communications, social media, database management and website management for a professional membership association comprised of health and physical education professionals.

Managed promotional activities for NCTM conferences and professional development opportunities. Developed and implemented marketing plans with the goals of increased market awareness and attendance, as well as providing marketing support for advertising, exhibits, and list rental.

Bethesda, Maryland, Us

Managed the catalog and magalog business for a leading supplier of natural health advice and doctor-formulated nutritional products. This included an annual budget of $12.7 million with full P&L responsibility and a total circulation of approximately 9 million mail pieces. Worked cross-functionally with the merchandising, creative, and production teams and maintained responsibility for all circulation planning, forecasting, and budgeting.

Reston, Virginia, Us

Implemented communication and marketing strategies for a membership organization of school business decision-makers. Responsibilities included managing bi-monthly e-newsletter, coordinating direct mail prospecting efforts, and developing email marketing campaigns.

Developed and implemented strategic marketing plans for a membership association of 16,000 physical education professionals. Directed marketing staff and communicated with management, internal departments, and vendors to coordinate overall marketing efforts.

Reston, Va, Us

Directed a staff of four in all sales and marketing activities for the National Wildlife catalog and catalog website. Managed a production budget of $17 million and worked to develop, implement, track, project, and report marketing initiatives to support merchandise sales activities. Primary responsibilities included circulation activity and analysis and working with vendors to coordinate and implement 26 annual mail campaigns—over 30 million catalogs.

Reston, Va, Us

Managed all phases of direct mail and e-commerce campaigns related to acquiring and retaining military and federal customers. Direct responsibilities included management of marketing and production staff, financial preparation and management of multiple budgets, and coordination and implementation of a new database marketing/fulfillment system.

Bachelor Of Arts - Ba, Communications- Public Relations

Bachelor Of Arts - Ba, Spanish Language And Literature