Founder & CEO | i’m brandsAs the Founder and CEO of i’m brands, I conceived the idea and developed the concept for our agency, establishing our brand from the ground up. My role encompasses a broad spectrum of responsibilities focused on driving the agency’s success and growth:• Brand development: I am responsible for creating and evolving the i’m brands brand, including strategic marketing and PR efforts to establish our agency as a trusted leader in the field.• Strategic vision: I crafted the long-term goals and strategy for the agency, ensuring our services align with market trends and client needs. I developed a unique concept and positioned i’m brands as an industry leader.• Business development: I lead efforts to attract new clients and form strategic partnerships, explore new markets, and expand our service offerings.• Client relations: I manage key client accounts, ensuring high-quality service and satisfaction. My role involves strategic planning and execution to meet client objectives.• Team leadership: I oversee a team of professionals, fostering a productive and creative work environment. I set goals, provide mentorship, and support employee development.• Operational management: I handle daily operations, including project management, resource allocation, and budgeting, focusing on efficiency and high-quality results.• Marketing & PR strategy: I develop and execute marketing and PR strategies, including digital campaigns, public relations, event planning, and influencer collaborations.• Innovation: I drive innovation by exploring new technologies and methodologies, ensuring our strategies are cutting-edge and effective.I am dedicated to delivering exceptional value to our clients, achieving sustainable growth, and maintaining i’m brands as a top agency in marketing and PR.

Marketing and PR lead at MoreshowAchievements: Within 8 months at Moreshow, I successfully reduced the advertising budget by 80% while simultaneously increasing sales by 50%. This was achieved through strategic optimization of marketing efforts and efficient budget management.• Digital marketing: Led the digital marketing strategy, managing social media channels, content creation, SEO, SEM, and email campaigns. Utilized analytics to optimize performance and enhance online presence.• Strategic collaborations: Developed and executed partnerships with brands, influencers, and industry players. Crafted co-branded campaigns and joint promotions to expand market reach and strengthen brand positioning.• Influencer and blogger relations: Engaged with influencers and bloggers to promote Moreshow authentically. Managed influencer campaigns to maximize brand exposure and resonate with target audiences.• Public relations: Composed and distributed press releases, managed media relations, and secured coverage to increase brand visibility. Ensured a consistent and positive media presence.• Charity and community initiatives: Planned and executed charitable campaigns and community events. Collaborated with non-profits to drive social impact and align brand values with community engagement.• Restaurant collaborations: Forged partnerships with restaurants to create engaging co-branded promotions and events. Coordinated with restaurant partners to ensure successful execution and mutual benefit.• Event management: Organized and managed marketing events, including product launches and seasonal promotions. Ensured impactful and smooth execution of all events.• Market research: Conducted research to understand industry trends and customer preferences. Applied insights to develop effective marketing strategies and improve campaign outcomes.

Marketing and PR Lead at PIMSAchievements: Started with PIMS only at JBR area. Within a year, the brand expanded to Dubai Mall and Dubai HillsAs the marketing and PR lead at PIMS, I was responsible for managing all facets of marketing and public relations to drive brand growth and customer engagement. My key responsibilities included:• Strategic marketing: Developed and implemented comprehensive marketing strategies to attract new clients and increase brand visibility.• Public relations: Handled all PR activities, including media relations, press releases, and brand positioning. Built and maintained relationships with media and influencers to enhance brand exposure.• Event management: Organized and executed high-impact events and activations, such as grand openings and seasonal promotions, ensuring memorable experiences for attendees.• Collaborations: Managed strategic partnerships and collaborations with other brands and influencers to create innovative joint promotions and expand market reach.• Digital marketing: Oversaw all digital marketing efforts, including social media management, content creation, SEO, SEM, and email marketing. Utilized data analytics to optimize campaign performance and drive online engagement.• Influencer and blogger outreach: Coordinated with influencers and bloggers to amplify brand messaging and manage influencer campaigns, ensuring effective representation of the brand.• Customer feedback and reviews: Implemented strategies for soliciting and managing customer feedback. Analyzed reviews to address issues, enhance service quality, and improve customer satisfaction.• Loyalty programs and promotions: Developed and managed customer loyalty programs and promotional campaigns, using data insights to tailor offers and rewards and boost customer retention.• Delivery and online ordering: Optimized delivery and online ordering processes to improve efficiency and customer satisfaction, contributing to overall sales growth.

Marketing Director at ViceKeeperAchievements: Over a period of 9 months, my initiatives were instrumental in significantly expanding the company's client base. This surge in business demand directly contributed to a tenfold increase in staff, with the company growing from 15 to 150 employees.• Strategic marketing development: Designed and implemented innovative marketing strategies aimed at attracting and retaining clients. Focused on leveraging market insights to create targeted campaigns that effectively reached and engaged our audience.• Brand culture enhancement: Developed and nurtured a strong brand culture to make ViceKeeper an attractive workplace. Implemented initiatives to improve employer branding, ensuring the company was perceived as a desirable place to work by potential employees.• Digital marketing management: Led all aspects of digital marketing, including social media, SEO, SEM, and content marketing. Utilized data-driven approaches to optimize digital campaigns and drive traffic, engagement, and conversions.• Merchandise and print advertising: Oversaw the creation and distribution of branded merchandise and print advertising materials. Ensured that all promotional items and printed collateral aligned with the company’s brand identity and messaging.• Campaign execution and analysis: Managed the end-to-end execution of marketing campaigns, from conceptualization to delivery. Analyzed campaign performance metrics to assess effectiveness and refine strategies for continuous improvement.• Cross-functional collaboration: Worked closely with other departments to align marketing initiatives with overall business objectives. Collaborated with sales, product development, and customer service teams to ensure a cohesive approach to market presence.• Creative direction: Provided creative direction for all marketing materials, ensuring they effectively communicated the brand’s message and resonated with target audiences.

Freelance marketing specialist | Digital strategy | Content creationAs a freelance marketing specialist, I thrived in a dynamic environment, leveraging my skills to help clients achieve their goals across various digital platforms. I managed a successful blog that grew to a substantial audience of 500,000 followers, demonstrating my ability to create engaging and impactful content.My freelance work included:• Social media management: Assisted individuals and brands in building their online presence, crafting compelling social media strategies, and engaging their target audiences.• Website development: Designed and developed websites tailored to clients' needs, ensuring a user-friendly experience and effective online representation.• Advertising campaigns: Set up and optimized digital advertising campaigns, driving targeted traffic and maximizing ROI.• Product creation: Developed and launched innovative products, aligning with market trends and client objectives.• Sales funnels: Created and implemented effective sales funnels to enhance lead generation and conversion rates.My diverse experience allowed me to deliver customized solutions that drove growth and success for a wide range of clients.

Marketing Analyst for JTI - Analyzing Advertising Activations• Market research: I performed competitive analysis and market research to understand industry trends and consumer behavior, integrating these findings into campaign evaluations.• Strategic support: I collaborated with the marketing team to develop data-driven strategies and tactics, contributing to the formulation of more effective and targeted advertising initiatives.• Optimization recommendations: Based on the analysis, I proposed adjustments to marketing strategies and tactics, helping to enhance the performance and impact of future advertising efforts.• Data collection and management: I systematically gathered data from various advertising campaigns, ensuring comprehensive coverage of all relevant metrics and touchpoints.• Performance analysis: I conducted in-depth analysis of campaign performance, evaluating key performance indicators (KPIs) to assess the effectiveness and ROI of each activation.• Insight generation: I identified trends and insights from the data, providing actionable recommendations to optimize future campaigns and improve overall marketing strategies.• Reporting: I prepared detailed reports and visualizations that communicated campaign results and insights to stakeholders, highlighting successes and areas for improvement.