Change management champion through business acquisition. Drive full funnel B2C growth for Osmosis, and transition to ownership of Elsevier's Global Medical Education (GME)'s B2C product portfolio including Complete Anatomy.

Strategically increased global B2C revenue through owned, paid, and new marketing channels. Spearheaded go-to-market plans for new product and feature launches including new mobile app, auto-renewal program, new payment methods, pricing and packaging initiatives. Mentor and coach team members. Shepherded migration to new email service provider.

Unified brand attributes across all marketing channels and product. Expanded marketing team. Launched major new product triggering expansion into adjacent health markets. Pioneered initiatives in content marketing and developed b2b marketing program.

Formulated a forward-thinking marketing plan and spearheaded brand augmentation. Engineered email marketing program to initiate key workflows to convert free trials to paid memberships. Built digital merchandise and book stores.

Inspired team to formulate a digital marketing blueprint for RMHCSC’s Wilderness Outdoor Leadership Program for teens.

Designed strategic marketing plans and executed digital, direct, content, and social media marketing campaigns for $45M business across multiple customer segments globally. Launched content marketing programs and demand-generation initiatives. Digitally transitioned 500+ employees on new electronic lead form and developed collateral customization tools.• Generated over $3.5 million in revenue by negotiating long-term contracts with student-based medical organizations.• Secured long-term partnership with largest medical organization in the U.S.• Triggered over $2 million of revenue with innovative lead acquisition campaigns.

Executed national programs for $30M business across three major markets in US, Canada, and Caribbean. Presided over content marketing, collateral creation, and internal communications, and supported b2c and b2b sales teams.

• Supported Project Managers, cross functional teams, and clients• Managed project intranet; performed queries, validations, and resource management. • Monitored system profiles/access for incoming/outgoing employees.