Founder, creator and visionary of Me Do. An eCommerce children's clothing brand aimed to help to empower parents by empowering children. Every day.Special basics aimed to educate children how to dress themselves while learning front vs. back in a creative way.

Lead Marketing team through media transformation, implementing processes and strategy to pivot into TikTok/YouTube/Other beyond Meta, exponentially improving content output and CAC/LTV performanceImplemented core strategies to drive subscriber rate and growth

Grow the PopSockets brand on e-commerce marketplaces around the Globe

Recruited by CEO to Lead digital team of 40 associates during turbulent turnaround and bankruptcy resurgence. Lead selection of digital agency, UX, design and implementation of a complete digital transformation initiative. Agent for Change in a 70+ year old business operation.

GM of .com operation for Camuto Group (Jessica Simpson, Vince Camuto, Mercedes Castillo, Sole Society, Wholesale Division)Oversight of Commerce Operations (P+L Ownership) Production, Development, Merchandising and Digital MarketingLead team to operational efficiency while implementing new and emerging technologiesDeliver Profit, while sustaining growth

Own the day-to-day responsibility for the technology and business assets that make up the L'Oreal luxury brand web properties. Manage a team of specialized resources in the tactical execution of the Luxury Products Division functionality, marketing campaigns, and user experience online. Work with the L'Oreal Luxury brands to design, create, and implement new web-based campaigns and applications. Coordinate with the Marketing and Sales departments for the design and management of revenue plans and budgets for eCommerce.

Responsible for Kiehls.com USA Online Business, including sales plans, strategic marketing programs, on-site merchandising, performance and long-term growth.

• Supervise planning, development and execution of 28 catalog titles for Staples and Staples Industrial.• Spearhead efforts to meet over 240K new customers to Staples generating over $48 million in top line revenue.• Facilitate the development of the new Staples Delivery Branding rollout acting as principal business liaison for marketing.• Primary owner of new business acquisition integration marketing efforts (e.g. Staples Industrial, Scholastic, Barnes & Noble).• Communicate and oversee execution of branding guidelines in combination with the creative agency and marketing partners.• Initiate new entry market (Denver) targeted communication strategy • Responsible for the growth and development of direct report overseeing email marketing program (new customer) and additional multi-channel collateral (online banners, store signage, direct mail, buck slips, etc.)• Active selected participant of six-sigma process excellence