• Set, execute and lead strategic-level decisions in the areas of UX and interaction design, information architecture, visual and UI design, with input from peers in Product Management, UX, Creative and Engineering teams• Work collaboratively across the larger UX organization to create tools, frameworks and guidelines that will allow product teams to create high-quality, consistent and cohesive digital products• Develop and support a talented team of Design Technologists, UX Researchers and UX Designers by providing direction, inspiration and mentorship• Effectively grow the UX team to keep pace with business, foster career growth and design excellence for the team, identifying opportunities for team members to drive and lead system aspects• Provide thought leadership, drive the definition and design of atomic-level components, from layouts to micro-interactions across web, iOS and Android platforms

Key contributions and results:• Identified and helped the team to lead 6 net-new and strategic initiatives in the Remote Selling and Styling space.• Led the team through 10+ feature improvements and product launches for Nordstrom employees, as well as Nordstrom customers.• Supported 5 UX team members and led the UX design of the Nordstrom 'Style Links' program – a net-new product for Nordstrom's Remote Selling and Styling program.• In 2020, contributed to the growth of the Nordstrom 'Salesperson Engagement' metric (+73.5% from 2019) via feature improvements of internal and customer-facing tools.• Contributed to the Remote Selling and Styling program's best Anniversary Sale of all time in 2020—the 2020 year’s performance having surpassed the entirety of Anniversaries 2018 and 2019. Compared to 2019, Remote Selling team had a 15x increase in demand during the Anniversary Sale 2020.

Key contributions and results:• Supported 35+ engineers and 7 Product Managers across Search, Browse & Navigation (SBN), Recommendations (Recs), Performance, iOS and Android App spaces. • Designed and/or consulted for over 50 new features across Search, Browse and Recommendations spaces. • Contributed to an over $130M+ Annualized Net Sales increase on Desktop and Mobile Web due to tested feature releases for Search/Browse and Recommendations CX in 2019. • Designed a Global Rec Component to address inconsistencies in the customer experience, tagging and measurement, and duplication in the development effort affecting Recs speed to market.• Helped to launch a new UX Pattern proposal process and created a vision for the new UX Design System portal. • In 2019, drove a full rollout of the new Nordstrom logo across all digital spaces (Web, Apps, Store, Internal Tools, etc.).• Consulted for the Creative, Strategy and the Digital Merchandizing teams on the design and implementation of Nordstrom’s brand-new Re-commerce business (aka See You Tomorrow). • Defined and evangelized UX best practices for Browse, Filters and Navigation for use by the Digital Merchandising teams.• Introduced and implemented an Agile Scrum process to UX Team to improve project intake and workflow.• Led 4 UX Designers on project work across Search/Browse, Recs, and Personalization spaces, including Platform Modernization projects (resulting in over $200K in annual operational cost savings).

Led the UX design of features and large-scale programs dedicated to increasing Amazon Device sales (Echo & Alexa, Fire Tablets, Fire TV, Kindle, Dash Buttons) and lowering barriers to entry for customers learning about Amazon Devices. Worked cross-functionally, including with product managers, software engineering managers, site merchandisers, senior leadership, VX and UX design teams.

Accomplishment examples: • Designed UI for a world class customer support experience—a first ever live video chat, that led to an increase of the conversion rate up to 18%• Helped drive an all-up responsive redesign of Microsoft Store category pages; Worked on a complete worldwide redesign of purchase flow for Microsoft Store Online• Contributed to the design of the storytelling Surface product detail pages that resulted in a 17% increase of the conversion rate• Led the design initiative for a global Holiday 2014 experience for MicrosoftStore.com