Diana Faucetta Email & Phone Number

Austin, Tx, Us

-Oversee all Brand, Personal, Corporate & Crisis Communications -Known for securing national earned media spots including; Kendra Scott as a recurring Shark on ABC's hit TV series Shark Tank, 5 minute personal profile on The Today Show, Drew Barrymore Show, NBC Now-Successfully tripled KPI's for media impressions, brand placements, brand sentiment, and SOV YoY for a reach of over 5 billion media impressions, over 1K placements and maintaining a top 3 placement amongst National competitors -Ability to pivot and work with agility to secure appropriate brand and culture moments tied to our founder and Philanthropic efforts during COVID-19 including top features in; WWD, WSJ, Forbes-Spearhead innovative launches, brand partnerships, and pivot to manage brand crisis'-The Kendra Scott Women's Entrepreneurial Leadership Institute, a Virtual-Now COVID-19 response aimed at consumer connection -Lead with a Philanthropy first mindset and look for the "and" opportunity to build brand heat

Us

•Highly analytical, strategic thinker and data driven, but also a creative problem solver and innovator.•Utilize strong and established media relationships to drive seasonal strategies.•Tripled editorial credits since September 2016 generating over $15 million in earned media value to-date.•Organically increased Instagram followers by 23% in one year.•Continuously identify new programs to drive the brand vision. Measure ROI and impressions across initiatives in order to gauge success and inform future projects.•Successful track record designing high impact experiences and digital programs with partners.•Manage influencer and celebrity strategy, reaching new demographics and maximizing brand visibility.•Develop emotional, creative, and trend-driven social content. •Maintain excellent relationships and build consensus with key internal and external partners. •Lead, develop and mentor direct report(s).

Columbus, Ohio, Us

•Responsible for all Supermodel talent management and communication. •Ideating, planning and executing major business initiatives including; annual Victoria’s Secret Fashion Show, Fantasy Bra, new Supermodel talent. •Manage the lingerie editorial program to build the brand via high-fashion print and digital media and leverage to customers to enhance brand affinity with proven ROI.•Produce bra focused branded content for press and leverage through CRM.

Milano, Mi, It

•Develop, implement, and execute Global Public Relations strategy overseeing all PR activation's in coordination with brand Global Partner’s and home office in Milan, Italy. •Shape the brands re-positioning in the marketplace and shift brand perception to key media partners through strategic ideation of cross-functional brand initiatives.•Initiate Global social programs with attention to social influencers. •Leverage media opportunities for promotion of seasonal strategy and key product investments.•Oversee multi-million dollar budget.•Manage two direct reports and Armani Exchanges’ retained Digital, and Celebrity agencies.

•Drive Global Public Relations strategy to shape brands re-imaging and revitalization both on a consumer and media front through strategic; brand messaging, partnerships and collection concepts ensuring the brand maintains current consumer loyalty while capturing a new emerging consumer.•Launch plans for Global brand extensions and new category launches projected to drive brand business and entrance into new markets, and brand collaborations.•Manage Editorial and VIP programs in partnership with external PR, Digital and VIP Agencies.•Creation of PR Assets: Ad Campaign launches, press previews, lookbooks, press releases, pitches, media alerts, editorial reporting.•Manage one direct report.

St. Louis, Missouri, Us

•Develop strategic press plans that assure the support of key brand PR and Marketing initiatives; product launches and brand events •Manage strategy and execution of Product Placement Program•Media trained on-air spokesperson for Brown Shoe brands•Experience in; Contemporary, Celebrity, Specialty, Healthy Living, and Family brands on both a wholesale and retail level. Key brands include Via Spiga, Franco Sarto, Fergie Footwear, Carlos by Carlos Santana, Naturalizer, Dr. Scholl’s Shoes, Famous Footwear and shoes.com.

Bachelor Of Science, Major: Marketing, Minor: Textiles And Clothing

Business And Fashion