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Diana Caldwell is the President, CEO and co-founder of Amplified Sciences, a startup life science diagnostics company focused on accurately detecting and pre-empting the risks of debilitating diseases, including lethal cancers with R&D operations in Purdue Research Park. She is a recognized life science entrepreneur with over 25 years of experience in both large corporate and small entrepreneurial environments. Throughout her career, she has successfully driven organizational growth, developed and implemented strategic business plans, and directed successful teams.Early in her career, she worked for Eli Lilly for over 15 years in a variety of general management roles.Diana founded Pensar Ideas which is a business consultancy practice focused on business planning and strategy, business operations support, and commercialization strategy and support for life science companies. She also served as an Entrepreneur in Residence for the Purdue Foundry startup community. In 2010, Diana co-founded Pearl Pathways where she led the company as President and CEO and oversaw all business operations, business development, legal, and financial functions.Diana serves on the Board of Directors for Genezen and also lends her talents to several community organizations and not-for-profits including IHIF, IU Kelley School's Life Sciences Advisory Board, The ARC of Indiana Foundation, and Senator Lugar’s Fund for Hoosier Excellence. Specialties: Leadership, Business Strategy, Commercialization Strategy, Life science product development, Diagnostics, IVD, medical devices, Pharmaceuticals, Biologics, Regulatory approval processes, Quality compliance systems, Clinical research, Clinical trials, IRB, Business Planning, Marketing, Sales, Business Development, Operations, Financial modelling, General Management
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Chief Executive OfficerAmplified Sciences, Inc. May 2019 - PresentWest Lafayette, Indiana, UsAmplified Sciences is a startup life science diagnostics company focused on accurately detecting and pre-empting the risks of debilitating diseases, including lethal cancers and organ loss with R&D operations in Purdue Research Park and research alliances in San Francisco and Boston. The company is developing a portfolio of diagnostic assays for early detection of disease. The lead assay in development targets early detection of undiagnosed pancreatic cancers. -
PresidentPensar Ideas Jul 2018 - PresentDiana founded Pensar Ideas in 2009 and recently re-instated the company in 2018. Pensar Ideas is a business consultancy practice focused on business planning and strategy, interim CEO/COO services, business operations support, commercialization strategy, and sales and marketing support for life science companies. She consults with biopharma and medical device companies, contract service providers, manufacturers, healthcare software providers, and high tech companies.
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Investor MemberVisiontech Partners | Visiontech Angels Aug 2018 - PresentIndianapolis, In, UsVisionTech Angels is a community of angel investors. Our focus is Seed and Series A investments in B2B companies located in the Great Lakes region of the United States. Our expertise and interests lie in the Information Technology, Life Science, Medical Device, Agricultural Technology and Advanced Manufacturing Technology sectors of the economy -- all strengths of the Midwest. -
Advisory Board Member - Center For The Business Of Life SciencesIndiana University - Kelley School Of Business Jan 2018 - PresentBloomington, In, Us -
Board Of DirectorsIndiana Life Sciences Association Jan 2018 - Present -
Board Of Directors - FoundationThe Arc Of Indiana Jan 2018 - PresentIndianapolis, Indiana, Us -
Board Of DirectorsFund For Hoosier Excellence Jan 1994 - PresentScholarship fund founded by Senator Richard Lugar that awards merit scholarships to minorities in Indiana
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Board MemberGenezen Laboratories Apr 2021 - Aug 2024Indianapolis, Indiana, Us -
Entrepreneur In ResidencePurdue Research Foundation Sep 2018 - Oct 2019West Lafayette, In, UsThe Purdue Foundry exists to help Purdue students, faculty and local alumni move ideas to the marketplace more quickly. It is a place to transform innovators into entrepreneurs by providing advice on entity formation, ideation, market analysis and business model development. We are focused on helping individuals at Purdue who have business or product ideas and want to turn them into a company. -
President And CeoPearl Irb, Llc Feb 2010 - Jul 2018Indianapolis, Indiana, UsPearl IRB is a central Institutional Review Board that provides comprehensive IRB services for sponsors, principal investigators, and CROs nationwide. We deliver quality and timely reviews that balance the interests of human subjects, sponsors, and sites. Together, we will drive enhanced efficiency and value in clinical research. -
President, Ceo And FounderPearl Pathways Feb 2010 - Jul 2018Indianapolis, In, UsPearl Pathways is a consulting company focusing on accelerating life science product development pathways. Service offerings include regulatory strategy and filing, quality compliance services, clinical research support, and an AHHRPP accredited IRB. -
PresidentPensar Ideas, Llc Jul 2009 - Apr 2012Pensar Ideas offers strategy and business planning services, marketing and sales strategy consulting, and tactical execution support. *Sales and Marketing Check Up: sales and marketing assessmentEnsure your company is on target and you understand the effectiveness of your commercialization efforts*Marketing PlanCreate an effective and measurable marketing plan*Sales and Marketing Tactical ExecutionLeverage our expertise and experience to execute your marketing and sales tactics*eMarketingDetermine the effective use of the online channel for your company and leverage the internet to optimize your sales and other marketing efforts*Strategic and Business PlanningDevelop a roadmap for your business using a 4 step approach to create business strategies and a business plan*Sales Team Consulting: hiring, training, and coachingTake the performance of your sales professionals to the next level*Public and Corporate RelationsEnsure your employees and the external community hears your message*Pricing StrategyMap out your product value proposition and define value drivers for each target audience to ensure you are pricing to optimize sales
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Board Of DirectorsHba (Healthcare Business Women'S Association) Jan 2009 - Dec 2010
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Marketing ConsultantCantaloupe.Tv 2009 - 2010
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Director, Sales And MarketingSafis Solutions, Llc Apr 2007 - Jul 2009As a member of the senior management team, drives business strategies, operational decisions, personnel processes, and business development plan. Delivered +55% growth rate in sales while increasing gross margin +20%Increased number of consulting engagements 5 fold Led Validation and IT service delivery teamsDeveloped sales and account management processesDeveloped career path and performance management processesInstrumental in all hiring decisions for companyDrove company business planning and financial reporting frameworkWorked closely with life science startup clients on product development and strategyLaunched first ever marketing efforts in June 2007 driving successful lead generation and sales growth
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Emarketing ManagerEli Lilly And Company Jun 2003 - Apr 2007Indianapolis, Indiana, Us2003-April, 2007Built the eMarketing capability for the US Affiliate. Led the first ever eMarketing twelve member team. Earned Manager of Choice award for leadership of team in 2005. Drove organization change and adoption of the eChannel with +50% growth in internet channel investment.Championed the development of channel best practices, platforms and processes.Demonstrated expertise in developing internet consumer strategies and delivered results in mobilizing the consumer. Examples include the Cialis Moments and Cymbalta Depression Hurts campaigns.Exemplified thought leadership in websites, organic search, pay per click search, email, online media, eDetailing, eSampling, portal partnerships (Yahoo, MSN, WebMD), and relationship management programs. -
Marketing Or Sales ManagerEli Lilly And Company 1990 - 2007Indianapolis, Indiana, Us
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Brand ManagerEli Lilly And Company Jan 1998 - Jan 2000Indianapolis, Indiana, UsDrove successful Evista launch across Latin America and Canada.P&L accountability for osteoporosis business unit performance. Developed action plan which drove regional performance. Led global marketing and sales teams. Demonstrated language fluency by conducting business in Spanish.
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District Sales ManagerEli Lilly And Company Jan 1995 - Jan 1998Indianapolis, Indiana, UsBuilt high performing team-taking bottom 10% performing district to top 10%. Drove P&L performance for a $40 mil regional districtAccountable for managing top and bottom line (business unit contribution). Responsible for recruiting, coaching, and promotion of fifteen sales representatives.
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Consumer Brand ManagerCymbalta, U.S. Affiliate Oct 2004 - Mar 2005Led the campaign development for the Cymbalta Depression Hurts consumer DTC campaign. Developed business case for accelerated DTC promotion. Gained buy-in from senior leadership and secured dedicated manager headcount to lead campaign launch.Developed final television advertising.
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Neuroscience Market Research ManagerU.S. And Global Jan 2000 - Jan 2003Led team of seven associates who drove all primary market research, secondary data analysis, and lifecycle forecasting.Demonstrated track record in driving marketing strategy. Led segmentation and positioning research which drove mid-lifecycle brand strategy. Designed new methods for estimating uptake of new products. Built high a performing team with the ability to influence key marketing decisions.As member of CNS Business Unit Leadership team, drove marketing and sales force strategy.
Diana Caldwell Skills
Diana Caldwell Education Details
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Indiana University - Kelley School Of BusinessMarketing And Human Resources -
Indiana University BloomingtonPsychology
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North Central High SchoolCollege/University Preparatory And Advanced High School/Secondary Diploma Program
Frequently Asked Questions about Diana Caldwell
What company does Diana Caldwell work for?
Diana Caldwell works for Amplified Sciences, Inc.
What is Diana Caldwell's role at the current company?
Diana Caldwell's current role is CEO at Amplified Sciences.
What is Diana Caldwell's email address?
Diana Caldwell's email address is di****@****att.net
What is Diana Caldwell's direct phone number?
Diana Caldwell's direct phone number is +131760*****
What schools did Diana Caldwell attend?
Diana Caldwell attended Indiana University - Kelley School Of Business, Indiana University Bloomington, North Central High School.
What skills is Diana Caldwell known for?
Diana Caldwell has skills like Clinical Trials, Pharmaceutical Industry, Fda, Clinical Development, Clinical Research, Market Research, Regulatory Affairs, Medical Devices, Marketing, Business Development, Regulatory Submissions, Sales.
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