• Coordinating T.V. interviews and distributing press releases on behalf of Google Nest, resulting in 400,000 media impressions.• Generating $10,000 in donations to The United Neighborhood Organization for client's National Quesadilla Day campaign.• Acquiring consumer media placements for Lakeshore Learning's Gifts for Growing Minds campaign through tailoring pitches accordingly, which resulted in over 300 million media impressions.• Managing a 6-month-long ambassador influencer program, which acquired over 2.4 million in social engagement.• Collaborating with team to exceed clients' key performance indicator goals and public relations objectives.• Developing bi-weekly client status and activity reports to communicate clear expectations for the teams.• Confirming accuracy in contracts between the client and influencers before sending for signatures.• Pitching and securing broadcast, print and online placements on behalf of B2C and B2B clients.• Handling daily projects for up to five clients at a time while meeting every deadline.

• Amplified client's brand awareness by sending products to celebrity influencers, resulting in organic Instagram story posts.• Created media biographies and fact sheets, which allowed clients to be prepared ahead of media interviews.• Secured vendors for client events, including food trucks, videographers and photographers.• Oversaw intern and proofread work, which streamlined the team's workload.

• Composed blog and social media posts for the team's sites, which featured coordinated media coverage.• Collected editorial calendars to tailer pitches accordingly, which resulted in secured media coverage.• Directed influencers to use the brand's key messages in each of their sponsored social media posts.

• Researching targeted influencers for clients that promote across TikTok, Instagram, YouTube, Facebook, Twitter and Pinterest.• Conducting research on industry trends when creating competitor audits to ensure successful campaigns for new business.• Monitoring daily for competitor and client media coverage and sharing the reports with the team.• Compiling targeted media lists and pitching on behalf of brands to secure media impressions.

• Recommended top performing influencers in client-facing decks to use in their programs.• Presented brand strategy for a new beauty and lifestyle client to the executive team.• Designed graphics for client's social media page using Canva.

• Scheduled social media content using Hootsuite and tracked analytics from each post.• Supervised celebrities and photographer for social magazines at nonprofit gala event.• Drafted media alerts for Krispy Kreme grand openings.