Marketing Communications Coordinator
Los Angeles, California, Us
BCBGMAXAZRIA is an international high fashion luxury brand and global style for woman.Worked directly with the LA headquarters to implement the global branding guidelines in all communication elements, but mainly focused on designing branding strategies and planning marketing oriented on brand's digital sales channels, performing the following tasks:• Management of the annual marketing plan, which is established in collaboration with the Brand Manager, for the two brands (BCBGMAXAZRIA and BCBGeneration) with a budget over $10M mxn• Design and implementation of email marketing campaigns targeting boutiques, app users and ecommerce customer's mailing lists, with a sales and audience growth.• Coordination for ad campaigns in fashion magazines such as Vogue and Harper's Bazaar.• Planning and art direction for ad campaigns in social media.• Design of communication elements for BCBGMXAZRIA ad campaigns in collaboration with El Palacio de Hierro.• Coordination for New Collections and Signature Collections digital launches.• Monthly report sent to the headquarters in LA with the expenses of the marketing area, campaigns executed and the compilation of Instagram posts made by brand ambassadors in Mexico.