Diana Urban Email & Phone Number

Cambridge, Ma, Us

Author of LYING IN THE DEEP (May 2023), UNDER THE SURFACE (July 2024), and an untitled forthcoming novel (2026), published by G.P. Putnam's Sons, an imprint of Penguin Random House.

● Authored stories for the video game mobile app StoryLoom, including the platform’s fourth most popular title (as of 10/23), driving significant player engagement and retention.

Author of THESE DEADLY GAMES, published by Wednesday Books, an imprint of Macmillan.

Cambridge, Ma

● Ran B2B content marketing strategy. Managed cross-team collaborations to achieve traffic/lead/revenue goals, meet aggressive deadlines, and exceed quality standards.● Wrote or edited all copy and articles—including contributions from bestselling authors—and wrote and designed every flipbook on the BookBub Partners Blog (insights.bookbub.com). ● Achieved 70x subscriber growth and increased blog traffic 150% year-over-year by consistently delivering high-value content, implementing effective growth marketing tactics, and optimizing for search (SEO), email marketing, and social media distribution.● Developed product marketing and sales collateral that contributed to exceeding our quarterly revenue goals and helped Account Managers communicate the value of BookBub’s products.● Managed redesign of the BookBub Partners website (http://bookbub.com/partners) by creating the initial mockups and working with the design and development teams to implement the changes.● Planned communication and social media strategy to increase awareness and thought leadership of BookBub in the industry.

Greater New York City Area

Author of ALL YOUR TWISTED SECRETS, published by HarperTeen, an imprint of HarperCollins.

Boston, Ma

● Increased the lead flow and conversion rates using content marketing, paid search, email marketing, and sales enablement tactics.● Optimized free trial onboarding experience by creating an email nurturing campaign and launching the Localytics Quick Start Guide.● Developed and executed monthly email sponsorship campaigns generating thousands of leads at a low cost-per-lead and higher click-through rates than industry averages. Managed external vendor relationships necessary for these efforts.● Performed PPC audit and optimized paid channels to drastically reduce inefficient spending and improve our cost-per-lead.● Developed demand generation content, including the ebook Formulas for Personalized Push Notifications which generated more than 1.1K downloads.● Optimized the Localytics.com landing pages to drive high visit-to-lead conversion rates.

Greater Boston Area

● Manage conversion team, responsible for conversion channels including landing pages, email marketing, and website calls-to-action.● Increased average top-of-the-funnel landing page conversion rate from 25.3% to 40.3%, contributing to monthly 54K lead generation goal.● Increased blog visit > lead conversion rate 25% and doubled monthly subscribers by building new widgets and running aggressive A/B tests.● Deliver marketing-qualified leads (MQLs) to sales team by using conversion rate optimization tactics to increase reconversions.● Increased close rates by qualifying leads for sales team using funnel optimization, dynamic content, and lead nurturing tactics.● Increased customer yield of free trial registrants from 0.7% to 2.2% by launching targeted instructional email nurturing campaigns.● Doubled email click-through rates from an average of 2-3% to 5-6% by segmenting by persona and A/B testing new email designs and copy.

Greater Boston Area

● Managed HubSpot's international expansion marketing strategy, including our EMEA HQ launch in Dublin – http://bit.ly/DubSpot ● Exceeded 100% marketing-qualified lead generation goal each month by creating EMEA-specific content, email marketing campaigns, and targeted lead nurturing campaigns. ● Increase efficiency of the EMEA sales team by creating effective sales collateral and automating lead qualification process.● Wrote two EMEA-specific ebooks that generated more than 30K downloads: 50 International SEO & Website Tips and The Complete Guide to Global Social Media Marketing.

Cambridge, Ma

● Pioneered the tutorial structure at the HubSpot Help & Support site (http://help.hubspot.com), making it easier for customers to learn how to do inbound marketing using the HubSpot software, and saving the Consulting, Account Management, and Support teams time and resources. ● Wrote and maintained all HubSpot software documentation, including tutorials, how-to guides, FAQs, and other learning resources. ● Designed, developed, and executed the HubSpot Learning Center (http://learning.hubspot.com), for customers to learn how to use HubSpot to implement their inbound marketing campaigns.● Improved customer onboarding process by creating the Training Center in-app widget, which provides customers with step-by-step tutorials on how to set up and use HubSpot.● Provide UI feedback for the HubSpot Product team, often including wireframes and high-fidelity mockups.

Cambridge, Massachusetts

● Consulted with business professionals to teach them inbound marketing best practices, and how to use HubSpot to achieve their marketing goals.● Created HubSpot Examples (http://examples.hubspot.com), a free resource for customers and prospects to see examples of other customers doing inbound marketing right.● Contribute articles to the HubSpot blog, generating approximately 100,000 impressions (as of 3/1/11).

Boston, Massachusetts

● Promoted from Account Coordinator in May 2010.● Developed and implement interactive marketing programs, specializing in social media, paid search, and search engine optimization, for B2C and B2B clients Harley-Davidson, FedEx, Akamai, and John Hancock.● Built successful client relationships by serving as primary contact and acting as liaison between the client and internal departments. ● Managed analysis and optimization of client campaigns to increase ROI, ensured that deliverables were on-time and on-budget, and prepared monthly and project billing and reconciliation.● Supported new business initiatives, including whitepaper development and speaking engagements.

Newton, Massachusetts

● Designed, developed, and implemented social media applications that brought 80 thousand new members to TripAdvisor and exposed the brand to 10 million users. ● Managed team of engineers, designers, and copywriters to ensure high-quality product delivery. ● Streamlined development of new product features by documenting requirements in product specifications, overseeing development, and performing quality assurance testing.● Defined product goals and success by delivering weekly and monthly statistical analysis. ● Presented competitive analysis and the latest industry trends to justify new product launches.

Los Angeles, California

● Created motion graphic designs for movie trailers using After Effects, Photoshop, and Illustrator.● Worked as a Production Assistant during film shoot for opening title sequence of Superhero Movie.

Los Angeles, California

● Helped organize music database, recommended songs for use in movie trailers.

● Developed marketing plans with a grassroots focus that increased traffic at very low cost.● Managed several accounts including Amtrak, AARP, and Crystal Light. Organized promotional contests and featured content, prepared status reports, and compiled cost-per-click data.● Wrote proposals for prospective clients, and coordinated with sales team to gain new business.● Created graphic designs for sponsored groups, promotional efforts, and social media marketing.

Boston, Massachusetts

● Created awareness and generated buzz for Windows Live Messenger’s philanthropic I’M Initiative, by distributing promotional material, networking on and offline, managing events, and creating promotional contests on Boston University’s campus.

Boston, Massachusetts

● Generated interest in Disney/Touchtone films released in Boston and ensured full-house screenings by pitching to local press and using grassroots marketing tactics.● Ran press and word-of-mouth screenings after distributing passes to selected target audiences.

Boston, Massachusetts

● Designed advertisements for print ads, window displays, and flyer distribution.● Increased client base by creating HTML advertisements and distributing them online.● Managed Google Adwords account, wrote copy for ads, and chose effective keywords.