Diana Valenti Email & Phone Number

Rochester, NY, US

Victor, New York, United States

Palmyra, New York, United States

• As Garlock's Marketing Leader, I focused on building awareness, improving customer retention, and enhancing customer acquisition. I developed and executed integrated marketing programs to convey how Garlock's products.
• Campaign Marketing: Championed multi-channel… Show more As Garlock's Marketing Leader, I focused on building awareness, improving customer retention, and enhancing customer acquisition. I developed and executed.
• Campaign Marketing: Championed multi-channel campaigns across the prospect and customer lifecycle to drive leads. Supported outbound sales team in closing new business.
• Sales Enablement: Partnered with Sales on marketing programs for acquisition and retention.
• Product Marketing: Oversaw marketing needs across 10 product lines, including collateral creation and updates, website product catalog content, training events, product launches, and more.
• Presentation Skills: Shared ideas, plans, analysis, and updates with stakeholders and senior leaders.

WavePro®, a Garlock brand, is a new low-loss RF dielectric material that helps to make better antennas. Our material science and manufacturing innovation translate into smaller and lighter antenna designs with increased bandwidth.

Henrietta, New York, United States

Developed and implemented marketing strategies and tactics for assigned product lines. Monitored emerging trends to identify challenges and areas for growth. Analyzed results and adjusted marketing plans as necessary to ensure positive ROI.

Webster, New York, United States

Managed digital marketing strategy and implementation to support revenue growth for a wide range of B2B clients. Worked closely with a cross-functional team to leverage clients’ online presence through appropriate digital marketing channels, including social media, web, email, video, and paid advertising.

Rochester, New York

• Led the marketing efforts for a start-up SaaS company focused on customer experience improvement for restaurants. Drove inbound strategy, planned and executed marketing projects, supported the sales team, and managed.
• New Brand Launch: Championed an overhaul of brand guidelines and operational objectives, to ensure company-wide adoption of new brand standards.
• Project Management: Using Monday.com to collaborate within a multi-functional team… Show more Led the marketing efforts for a start-up SaaS company focused on customer experience improvement for restaurants. Drove.
• Project Management: Using Monday.com to collaborate within a multi-functional team, oversaw planning of marketing initiatives and ran associated projects and workflows.
• Email Marketing: Via HubSpot, engaged with subscribers by sharing promotions and articles.
• Content Strategy Lead: Planned and executed content marketing calendar to align with sales and marketing goals. Wrote copy for website, thought leadership resources, and email campaigns.

Rochester, NY

• Championed the development and ongoing updates of the Paychex Flex demo tool used by sales to demonstrate key product offerings.
• Created and updated sales literature, proposals, email templates, presentations, and other sales enablement tools, to make reps more effective while prospecting in the field.
• Worked closely across multiple departments, including product and corporate marketing, to develop accurate marketing materials that spoke to the pain points of small… Show more
• Worked closely across multiple departments, including product and corporate marketing, to develop accurate marketing materials that spoke to the pain points of small business owners.
• Via live presentations, educated new reps on the suite of marketing materials and tools available to them.
• Led special marketing projects by authoring scope documents, coordinating resources, and providing consulting input. Show less

Rochester, New York Area

• Implemented marketing campaigns to support and grow Paychex' Strategic Accounts Division
• Drove sales by developing co-branded marketing with partner franchise accounts
• Planned and co-hosted webinars for partner franchise accounts in an effort to up-sell or gain clients
• Promoted corporate brand via ad placements that adhered to budget requirements
• Developed and maintained marketing collateral that supported sales and drove revenue

Rochester, New York Area

• Combined Product Expert input and creative resources to develop and implement campaigns
• Created and updated marketing materials for sales to share with prospects and clients
• Supported company strategic goals by coordinating integrated marketing campaigns
• Collaborated with Product Managers to ensure accuracy in marketing collateral
• Utilized current market data to devise marketing strategies for Core and Ancillary products
• Wrote industry articles… Show more

Rochester, NY

• Planned and managed event store to generate profitable revenue for the company
• Priced merchandise to meet desired margins while meeting attendees’ expectations
• Created positive experiences for event attendees by providing exceptional guest service
• Designed store layout and signage for favorable in-store experiences that increased sales
• Collaborated with warehouse to receive inventory and prepare shipments to training events
• Adhered to Finance… Show more

Rochester, NY

• Planned for training events, including collateral creation, signage updates and staff needs
• Utilized organizational and interpersonal skills to ensure efficient project management
• Used teamwork and attention-to-detail to ensure collateral was updated and in-stock
• Planned and coordinated various prizes, incentive trips and gift bags to reward representatives
• Worked with outside vendors and internal Finance Department on marketing collateral… Show more
• Worked with outside vendors and internal Finance Department on marketing collateral orders

Fairport, NY

• Maintained accurate marketing materials using current quarterly data under close deadlines
• Created new marketing materials to meet the changing needs of sales reps and clients
• Routed collateral through a compliance process to meet SEC and company standards
• Used product knowledge to prepare presentations for sales reps to market firm’s offerings
• Printed and bound numerous presentations in a timely manner to aid sales operations
• Oversaw Marketing… Show more

East Aurora, NY

• Analyzed click history of e-mail newsletters to increase effectiveness of e-mail campaigns
• Wrote ad copy for use in online product demos
• Reformatted online parenting articles to make content consistent with company standards
• Collaborated with coworkers at project status meetings to aid in project completion
• Tested and proofed site pages and e-mail newsletters to ensure web-readiness

East Aurora, NY

• Gathered, organized and presented data for Infant Toy Team’s 2011 Long Range Plan
• Presented on new and current products at key meetings with upper-level management
• Conducted competitive research that improved marketing strategies and product offerings
• Organized weekly Point-of-Sale reports for use by the Infant Toy Team
• Collaborated within a cross-functional team for completion of product development projects
• Observed Toy Lab tests and analyzed… Show more

Webster, NY

• Provided excellent customer service, ensuring that guests found what they needed and had a desire to return for future shopping needs
• Kept sales floor neat and organized to maintain the Target brand, creating a pleasant shopping environment for guests
• Completed store signage projects by accurately creating and placing in-store signs

• Completed a consulting project for PAETEC on a team of four students
• Conducted research that aided in the development of a new usage management solution to be offered by PAETEC and presented findings as a team to upper-level management

• Set up an online advertising campaign using Google AdWords to promote a client’s event
• Wrote ad copy and meta descriptions to attract visitors to clients’ websites
• Performed Search Engine Optimization (SEO) and keyword research projects which improved traffic on clients’ websites
• Created a secure system for storing company’s physical software assets

Bachelor'S Degree, Economics, Psychology

Activities and Societies: Ballet Performance Group, Alpha Phi International Fraternity, National Society of Collegiate Scholars. •.

Mba, Marketing, Workforce Management

Activities and Societies: Graduate Management Association Liaison, Practice Interviewer Program, Women in MBA Society

High School

Activities and Societies: Cross Country (2000 - 2003), Track & Field (2001 - 2004), Students Against Destructive Decisions (SADD).