Diana Vázquez Sánchez Email & Phone Number

Ciudad Nezahualcóyotl, Méx., Mx

Ciudad Nezahualcóyotl, Méx., Mx

México

● Designed content proposals based on trends for Garnier (L'Oreal) at a regional level (LATAM).● Directed and collaborated with the production team during filming to guarantee the correct quality in morethan 20 projects.● Developed proactive ideas for brands within the agency, based on observations and problem resolutions.● Oversee other teams on creating digital platform content in line with best practices.● Provided recommendations for content strategies to generate an appropriate amount of materials for thecampaign's objectives and timelines.● Leading meetings with client and providers.● Led the creative team of 4 people for Citibanamex's social media channels.● Managed the schedule to distribute properly the assignments for a 4 people team.● Proposed organic content for daily communication and materials needed for the bank's various campaign’s.● Operated creative direction on real-time for content creation during festivals and events related to the bank.● Turned negative conversations on social media into 100% positive engagement with my content proposals.● Coordinated the deliver the average of 40 materials each week (images and videos for social mediaplatforms).● Implemented and monitored the way of working to reduce mistakes at 90% on deliverables.

México

● Participated in creating and developing the winning creative proposal for Nestlé Recipes 2019 pitch.● Drafted creative concepts and structured the communication strategy and digital content for the launch ofLa Lechera Untable, resulting in the top-performing campaign in 2020.● Developed digital communication proposals for the 2021 Citibanamex rebranding campaign, leading to aninvitation to pitch the business, which the agency later won.● Created content proposals to align with trending conversations .● Manage the digital communication strategy for the Still Speaking Up campaign, which won 9awards at Cannes Lions Festival and 3 pencils at D&AD. It became the most awarded Mexican campaignin history.● Used storytelling skills to craft unique brand narratives that significantly increased audience engagement

México, México

● Wrote creative concepts for digital communication campaign's.● Developed strategy and content proposals for around 15 brands, including Crepes & Waffles Mexico,Express Mexico, The Point, Lagunas Mayakoba, FYJA (Festival of Flowers and Gardens and Polanco inFlowers) , Mezcal Santa Pedrera, Mezcal Buen Bicho, Cerveza Tres Eles, Videocine with the movie MeEstás Matando Susana, Pieles Hanson, and Fullsen.

Mexico

● Wrote creative concepts for events.● Assisted in events and filming productions.● Managed rental requests for filming equipment.● Attended clients requests.