Manager of the marketing team (8 FTE) responsible for the shareholders' portfolio of Edrington in the Benelux. The portfolio has leading brands across the categories Whisky, Rum & Gin. Such as, The Macallan, The Famous grouse, Highland Park, the Glenrothes, Naked Malt, Brugal, 1888, No 3 London Dry Gin.Additionally responsible for consumer insights and the commercial planning process for the Maxxium marketing department.Key achievements: improving profitability across the portfolio in line with our 'value of volume' strategy, through premiumization, price increases, and promotion optimization.

Senior Brand Manager responsible for the Edrington (shareholders) portfolio in the Netherlands and the luxury platform. Managing a team of 3 FTE's, reporting directly into the marketing Director and part of the marketing leadership team. Marketing lead of a cross functional category team (whisky & luxury) working on additional focus projects.- Introducing a new brand world for the Famous Grouse including a locally developed campaign (the Famous Grouse House), rewarded with two SAN Accent nominations. - Creating the Highland Park - Winter BBQ campaign in both on and off-trade.- Setting-up a DTC approach for the Macallan with our local brand ambassador who is in charge of the private client relationship management.

Brand manager responsible for The Famous Grouse, Highland Park & the Glenrothes in the Netherlands. Full P&L responsibility. Developing and implementing the annual marketing plans including media, activation and promotion plans to improve the brand position and its turnover.- Introducing several NPD's incl a solid PR and media support plan- Relaunching the Glenrothes with a new house style, brand world and a new product range- Reaching market leadership with the Famous Grouse within the standard blended Scotch whisky category (+22% growth) and a no. 4 position with Highland Park within the Malt category.

Global brand manager responsible for Mentos. Responsible for strategic, NPD and communication projects. Implementing the global Brand positioning & centrally developed communication. Managing global NPD projects in cross functional teams, including 'better for you' projects (sugar free) and limited editions. Supporting the local brand plan process, in line with global strategies. Countries of responsibility: UK, Poland, Travel Retail, South Asia and MENA.

Brand manager responsible for the hair coloration category of Henkel in the Netherlands, with several A-brands like Schwarzkopf, SYOSS, Poly colour & Poly Palette.Main responsibilities: formulation and implementation of the annual and 3-year marketing plans. Introducing a new brand (Kératine Color) under the Schwarzkopf Umbrella with a 360⁰ support plan. 360⁰ ATL plan for SYOSS including cross category (hair care & hair styling) events.

Heinz Ketchup & Condiment SaucesMain responsibilities: Project Lead of several marketing and NPD projects. Working in multidisciplinary teams with R&D, supply chain, procurement & consumer insights and the different marketing and sales departments among the European region. Focusing on a daily basis on consumer behavior, trends and market analysis.Area of responsibility: European Region

Team member of several international innovation project teams. Working on the launch of new projects, including in-depth market analyses, desk research, business cases and project management.