Diana Wilbert Email & Phone Number

Curitiba, Paraná

- Integrated planning of all digital communication with resales personnel (door-to-door), responsible for reporting the results of each of the fronts and the performance of each of the tools (email, whatsapp, bot, sms, SEM, SEO, Web System and new work tools for resales personnal).- Management and implementation of communication engine improvements for direct sales: e-mail mkt, Web Site, APP, Bot and WhatsApp, to improve these tools and fronts to umprove results and reduce costs.- Optimization of the rules of CRM campaigns providing a reduction in investments and increase by ~ 20% revenue and engagement results.- Return Path Certification: Reseller base, increasing opening rates from 2% to 14%.

- Planning new digital marketing strategies, managing the entire e-commerce operation, taking care of the operation, looking and integration of the operation involved, product registration, launch of media actions in social networks, search, press and bloggers to increase online traffic and monitoring of financial resources and results optimizing costs.- Management and planning of all the online stores and all processes such as media, budget, KPI's analysis, PDI, supply, logistics, platform, product registration, creation and e-mail marketing. Increase by 250% sales through online sales strategies integrated with the media, communication guidelines with customers and improvements in usability which facilitate the users' experience.

São Paulo

- Management and creation of Web Projects in the areas of business, IT and information structure, suppliers and APP's projects.

- Development of digital and web marketing project plans focusing on new opportunities.Management and planning of web projects, responsible for the relationship and negotiations of the projects with the clients, survey of briefing and creation of the scope wich meets the needs of the client. Management of multidisciplinary teams (web, development, DBM, statistics and creation), focusing on the quality of deliveries and schedules. Development of the documentation of the requirement survey of the projects and presentation of the results to the clients.- Management and creation of a web project for Natura, which reduced the approval time of the sales candidates from 30 days to 2 days. Today Natura can approve an application much more quickly and securely, which has significantly increased the number of new sales personnel.- Redesign planning and coordination of the register updating system wich captures new information from Natura's sales personnel. For this project the analysis of usability and navigation gave rise to a structure that yielded excellent results, where Natura’s information base was enriched by 60%.- Analysis of the visits carried out on the Natura Sales Force System, which provides information about the career plan, wich led to an in-depth analysis of the usability of the system, which generated a structure much more aligned with the users' needs. After implementation of the project, the number of unique visits has tripled and has gradually increased.

- Project Coordinator and Web Design team. Supervision and front-end development according to W3C quality standards. Management and implementation of SEO and creation of SEM campaigns. Interaction, briefing meetings and project follow-ups with clients. Supervision and monitoring of Web teams. Participation in the creation and planning of Web actions integrated with Digital Marketing.- Implementation of good web development practices (Front-end) that increased productivity by 50% in development processes in the area, greatly increasing team productivity.- Perform benchmarking, and keep the organization up to date according to the best practices used on the web and in digital media.- Business Management, involving planning costs (budget) in order to manage the efficiency and effectiveness of the processes.- Development and implementation of SEO projects (Search Engine Optimization and SEM (Search engine marketing).

Management in the development of low cost tools in Web solutions. Development of Sites and Hot Sites according to the product or solution. Application of functional tests in the Web Systems, in order to guarantee excellence in the delivery of the service. Survey of contents to be made available on the Web Sites with the clients. Planning and definition of the line of design and structure of the information that corresponds to the profile of the client and target audience. Conducting research on competing websites to obtain referrals. Implementation and standardization of Web Systems in Tableless standards. Supervision, maintenance or updating of websites, Web Systems, Internet, Intranet and Extranet.

Pós, Gestão E Marketing Digital

Bacharelado Em Belas Artes, Visual And Performing Arts

Artes Visuais, Artes