Diana Y. Email & Phone Number

Santa Monica, CA, US

New York, NY, US

Santa Monica, US

• New product launches:
• Provider Navigator
• Sponsored posts on GoodRx Health

Santa Monica, US

• Manufacturer Solutions | Brand Drug Solutions
• Marketing
• Account managementNew product launches for brand drugs:
• Patient Navigator with Patient Adherence Messaging
• Patient Navigator with Integrated Co-pay Card

Santa Monica, US

• New enterprise programs and product launches:
• Kroger Rx Savings Club powered by GoodRx (subscription membership)
• GoodRx Prescription Discounts for AAA membersUX and market research
• Study design
• Survey design
• Target audience/user segmentation

Santa Monica, US

• Helping people save on prescription drugs through GoodRx's offline and online B2C products. GoodRx coupons and discounts are improving medication adherence among patients and making healthcare more affordable for.
• Consumer
• Healthcare ProfessionalsProducts:
• GoodRx
• GoodRx Gold (launched subscription membership)

Vevey, CH

• Led Clean Label Project, which involved working with a cross functional team to develop and commercialize ice cream formulas with pronounceable and recognizable ingredient statements across Skinny Cow's ice cream.
• Delivered monthly business reports to leadership that highlighted sales performance, competitive insights, evolving category trends, and recommendations for shopper marketing activities at national and regional retail.
• Developed and reviewed creative assets (i.e., promotional sales banners, product and packaging artwork, digital assets) for multiple platforms, including brand website, digital/print campaigns and search engines.
• Managed $4M marketing budget that included working media and non-working agency fees. Working media included digital campaign (Skinny Cow For Him) on social media and paid search.

Vevey, CH

• Developed a $2.4M media touch point strategy and media brief to increase awareness and trial among Hispanic market by analyzing Nielsen data, synthesizing segmentation reports and extracting key consumer insights from.
• Created a CSR rollout plan for Haagen Dazs by designing and fielding a market survey on food claims that was completed by 1,055 consumers, completing a competitive analysis on CSR initiatives in the category and.
• Presented recommendations to ice cream division’s leadership, brand team and cross functional managers on Hispanic touch point plan (e.g., engagement platforms, spend level and reach) and short- and long-term CSR.

Online, US

• Analyzed e-commerce and brick-and-mortar competitors and evaluated customer experience (10 in-person interviews and online survey) to assess their satisfaction with e-commerce, customer service and suit experience.
• Developed focused new customer acquisition strategy by targeting customers who wear suits and dress shirts regularly, e.g., business school students recruiting for finance careers, investment bankers, PE/VC.
• Created key marketing collateral, in print and online, that founders still use in presentations and fittings with prospective clients.
• Presented strategic recommendations in biweekly meetings with co-founders and CEOs

Boston, MA, US

• Performed investment analysis on prestige beauty company by researching the company’s activities and financial statements and providing recommendation to investment team on whether to invest in it as part of a global.

Monrovia, CA, US

• Created, managed and evaluated GTC’s ROI metrics on inbound marketing campaigns, including monthly e-newsletters, 6 social media channels, and online advertisements, increasing online followers by 145% and saving GTC.
• Increased GTC’s website and organic search engine rank by analyzing new targeted marketing channels and negotiating media partnership contracts with 27 partner organizations for 50 conferences and 15 summits, leading.
• Awarded “Employee of the Month” in Dec 2012 for introducing indicators that measure ROI for paid marketing campaigns

Washington, District Of Columbia, US

• Created 2-year self-directed work plan after completing 3-month community health assessment, research and analysis, leading to weekly English lessons for secondary school students and maternal-child health lessons for.
• Built and trained a 30-person team with 3 local NGOs to complete a 4-day public health campaign, resulting in 768 people tested for HIV and 2,639 pledges to stop smoking and tobacco use
• Elected HIV/AIDS Committee Chair and Diversity Working Group Facilitator for Peace Corps Morocco post, providing peer support for diverse Americans, HIV/AIDS education, and grant writing and program design training for.
• Achieved intermediate-high fluency in spoken Tashleheit following 150 hours of classroom study and language immersion with 2 host families, increasing my ability to communicate and collaborate effectively with the.

Washington, DC, US

• Collaborated with a team of 7 US Government agencies, Namibian officials, and 4 international co-sponsors (Global Fund, UNAIDS, UNICEF, and WHO) to plan 2009 Implementers Meeting in Namibia, convening 1,500+.
• 1st recipient of the Rising Star Award for demonstrated exceptional commitment to the organization as commended by senior directors, peers, and clients

Washington, DC, US

• Developed recommendations on how to improve existing inter-agency processes to strengthen planning, implementation and accountability at headquarters level to better support PEPFAR field staff and programs
• Verified PEPFAR program budget reports before quarterly reports were sent to Congress and PEPFAR partner agencies
• Created a how-to guide on utilizing State's Regional Procurement Support Office for procurements, renovations, and supply acquisitions for PEPFAR field staff

Washington, District Of Columbia, US

• Prepared tables, figures and summaries of 500+ data elements and analyzed open-ended responses from 4,482 Volunteers about their Peace Corps experience for the 2006 Volunteer Survey Report that was submitted to US.
• Completed and presented 2006 Peace Corps Volunteer Survey Global Report that included comparison of trends across five annual surveys (1997, 1999, 2002, 2004, 2006)
• Created post-specific Volunteer Survey data reports for 65 countries in 3 regions (Africa; Inter-America and Pacific; and Europe, Mediterranean, and Asia); data was used by Peace Corps posts to plan, prepare and train.

Master Of Business Administration (M.B.A.), Concentrations: Marketing Management, Managerial & Organizational Behavior

Bachelor Of Arts, Social Welfare

Globalization And Us-China Relations