Diana Ying Liu Email and Phone Number

As Managing Director of the Business Consulting Practice at Auxo AI, Diana is passionate about building the Auxo AI brand and scaling our global consulting practice. She is on a mission to empower enterprises to harness the power of AI, using design thinking, business model canvases, and design sprints to pinpoint, prioritize, and execute impactful AI solutions.

HUMAN-CENTERED | OUTCOME-BASED | EXECUTION-DRIVEN WHAT WE DO. We Help People Design Better Businesses | Platform & Product | Process ExperiencesOUR CLIENTS. Leaders in Transformation | Product | Operations | Growth | Marketing | Data | IT | HR | Learning & Development | SalesOUR ACCELERATORS.- VSEM. Vision | Strategy | Execution | Metrics | Roadmap- Design Thinking. Empathize | Define | Ideate | Prototype | Test | Iterate- Design Sprint. Map | Sketch | Decide | Prototype | Test & Experiment- Six Sigma. Define | Measure | Analyze | Improve | Control- Canvas. Cover Story | Context | Business Model | Service Blueprint | Operating Model- Agile. Meet | Plan | Design | Develop | Test | EvaluateOUR DIFFERENTIATORS. Our collective is left and right-brained. We accelerate our client's ability to innovate through our diversity, approach, and focus on execution.

Using design thinking to amplify any experience, unlock creative behavior, create a culture of creative confidence and agility, change business models, and engage with people in different ways.Ask me about our service portfolio:- Design for Vision- Design for Experience- Design for the Artificial Intelligence Journey

According to Altimeter Group research, the average enterprise-class company owns 178 social media accounts, while 13 departments—from marketing to customer support to legal– actively engage in social media.As an Area Sales Director at DataSift, I enjoyed the challenge of working with socially engaged Enterprise’s across the Value Chain who are focused on leveraging licensed Social Data to solve their business problems. The following examples are a few use cases (but not limited to):• Branding: Where social data acts as a continuous focus group, feeding back a stream of attitudes about the brands being watched, resonance, and how fast the message spreads• Customer Service: Where social data is used to understand customer issues and direct them to the proper service channels in realtime.• Human Resources: Where social data can help the HR team find possible talent• Legal: Where social data can provide rapid awareness of online chatter that might have legal ramifications for a company, understanding of influencers, and parties of interest (ex. M&A)• Marketing: Where social data increases marketing campaigns awareness and encourages customers to engage. Social data is a realtime input into campaign analysis, showing what is working or not working. Social data also captures user information to enhance current and future customer insights.• Product Management: Where social data is leveraged to provide insight into attitudes about the products of companies and competitors, as well as pricing, functionality and priorities. Social data is also being leveraged to enhance a product itself as more traditional enterprises are adding a social tech piece to their products to differentiate themselves.• Product Support: Where social data enables early awareness of problems with products

Verticals: Hi-Tech ManufacturingGlobal Marketing Metrics Value Realization Audit - Client was challenged with convincing leadership that marketing investments were directly generating revenue at a global, regional, country, and local level. Recommended a systematic three-phased approach to increase marketing campaign revenue, spending transparency, align revenue and spend predictability, and real-time performance management process. The recommendation consisted of a revamp of their marketing metrics decomposition globally, systems and tools audit, and marketing reporting organization restructuring. Developed an offering around the Hi-Tech Digital and Social Enterprise Strategy• Led, managed, and supported Client Engagements from proposal to strategy, to execute, to sustain• Led customer relationship and development efforts• Provide guidance, mentorship, and training to the Analysts, Associates, Consultants, and Principals in the practice

Verticals: Hi-Tech, Manufacturing, Retail, Consumer Packaged Goods, Logistics, Life Sciences, Energy, Communications, Services, Financial Services, and Insurance• Led, orchestrated and managed a highly complex matrix team structure (250+ global management consultants, including 25 direct reports) working on a wide range of innovations for the Infosys Consulting & System Integrator organization • Accountable for driving $21M+ in incremental revenue to C&SI through sales and service innovation in year one• Provided leadership and guidance to the vertical business unit executive sponsors and practice heads on over $4.5M in market offering innovation investment opportunities, investment priorities, and a return on investment of over 366%• Led program across five primary tracks: offering innovation and sales management, consulting skills and competencies, sales and marketing maturity, sales business simulation training, and knowledge management

Business Transformation Operations (Organizational Change Based Process Management) - Client was challenged with managing over ten significant transformations in one fiscal year. • Developed a global transformation resource management framework to prioritize and rationalize the roles and responsibilities over 700+ resources.• Developed a current state and future state organizational change and process management framework and began the analysis of the most impacted roles/personas. Made recommendations for process and change management/learning opportunities in the organization in alignment to the Oracle Large Scale Services Transformation.

Supply Chain Six Sigma Center of Excellence - Client was challenged with prioritizing people and process investments across the supply chain. • Developed a repeatable and scalable six sigma framework, coached and mentored three green belt candidates• Identified over $9.3M in cost savings per annum for one role out of 131 in the pilot.Global Software Publishing Process Optimization - Client was challenged with improving their global service performance, creating a process to support new business models, rationalizing their global process and disaggregated tools while improving the quality of their end to end service and decreasing rework of their current high instances of deviations.• Improved efficiency and effectiveness by minimum 25%• Identified over with an $800K in cost savings per annum• Decrease remediation of Software Publishing defects by over 75%Segment Supply Chain Alignment - Client was challenged with building awareness, driving buy-in across 40 major business units and three major product introduction supply chain functions, manage and mitigating resistance to change, and setting the foundation for the Segment Supply Chain Alignment Initiative• Accelerated global organizational change by developing a change management strategy and executing a global training course• Led, developed, and program managed the annual Segment Supply Chain Leadership Forum to align global management and stakeholders• Improved product design, revenue and time to market metrics globally

Idea to Offer (Research & Development) - Client was challenged with driving and executing a global process alignment strategy for their R&D decision making and governance framework in order to scale to meet market demands and revenue targets. • Developed, pitched, and obtained buy-in of the Idea to Offer strategy, process, governance, metrics, and organizational structure from executive leadership of 14 mission critical business process areas across the company in six weeks. • Deployed and executed the proposed R&D Global Process Strategy from end to end over a 6 month period. • A Global Process Owner and team were hired into move the engagement into Sustain.

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• Awards: Honor Circle (Top 10%)• Closed direct global revenue targets of over $10M • Led and redefined global account penetration strategy for 25+ cross functional team members: country managers, sales engineers, channel partners, customer service managers, finance, and legal, increasing account revenues by over 300% • Drove two global pricing and contract negotiations with two win-back global accounts

• Awards: Honor Circle (Top 10%) and Circle of Excellence Candidate (Top 5%) 175+% of Quota• Closed direct revenue targets of over $10M• Successfully re-engaged, built trust and confidence with specific win-back accounts; two strategic account managers replaced me after my promotion into the Global Accounts role• Won the largest VOIP installation, 10,000 users, in the Americas at one site in a win-back account, beating the market leader and incumbent

• Awards: Honor Circle (Top 10%) and Circle of Excellence Candidate (Top 5%), 135+% Quota• Closed direct revenue targets of over $9M• Re-built local state and federal government executive director relationships and Nortel presence across all major agencies and school districts; four account managers replaced me after my promotion into the Strategic Account Manager role• Co-developed a nationwide marketing program which benefited low-income school districts, allowing them to leverage both federal government pricing discounts and a federal K-12 technology grant program• Reduced the typical 18 month sales cycle to three to six months

• Awards: Honor Circle (Top 10%)• Closed channel revenue targets of $16 million• Developed and led a system integrator and distribution channel win-back and growth plan during the financial downturn

• Closed channel revenue targets of $9 million• Developed and successfully executed a Northern California market penetration strategy via SMB channels• Expanded North America Channel presence by 200% by acquiring, training, and certifying over 100+ new channel partners• Supported and program managed request for proposals (RFP), contract term and conditions and pricing negotiations, customer service and escalations, and executive briefings