• Developed and optimized full-funnel marketing campaigns across various digital channels, including paid social, search, programmatic display, video, affiliate, paid email, content amplification, and influencers, resulting in improved key performance metrics such as CPM, CPL, and CPA.• Managed effective communication, campaign execution, and performance improvement with agency partners, leading to decreased external marketing spend and increased overall revenue.• Conducted extensive A/B testing on creatives, messaging, landing pages, targeting, and bidding to enhance user experience, resulting in improved engagement and conversion rates.• Collaborated seamlessly with cross-functional teams in creative, ecommerce, project management, and data science to address routine and ad hoc requirements, including creative optimization, budgeting, and forecasting.• Designed and optimized a significant number of landing pages, resulting in increased session duration and increased lead generation.• Cleaned and analyzed data to deliver weekly and monthly digital marketing performance reports with actionable insights using tools such as Salesforce, Excel, SQL, and Power BI

• Implemented campaigns across email, SEO, SEM, website, organic and paid (Google, Meta, LinkedIn) social channels. Achieved a 400% Return on Ad Spend (ROAS) within six months.• Drove consistent monthly growth with a 23% lead increase and a 27% revenue boost by launching prospecting, retargeting, and retention campaigns that addressed customers' pain points.

• Implemented, monitored, and optimized multi-million-dollar global SEM and paid social campaigns on various platforms (Facebook, Google Ads, UAC, Snapchat, Twitter, Pinterest, Apple Search, and TikTok) for gaming and reading titles.• Developed and oversaw global demand generation marketing strategy across owned and paid channels, aiming to acquire, engage, and retarget users, resulting in improved CVR.• Built region-specific promotional content through various owned channels, including emails, social media, and push notifications. Conducted SEO analysis and optimized landing pages for multiple new titles, leading to increased traffic.• Defined user personas, allocated budgets, targeted specific geographic regions, and developed creative solutions to enhance campaign performance and achieve KPIs. Successfully reduced average CPA and boosted revenue.• Created and conducted A/B tests, tracked campaign performances, utilized multiple platforms, MMP, and internal BI systems to analyze data and generate actionable marketing insights.• Collaborated closely with internal and external stakeholders, including creative, data, and product teams, vendors, and agencies. Fostered strong relationships to identify opportunities and implement best practices.

• Led a team of 4, achieving a 270% increase in annual leads and a 210% sales growth, capturing a 35% market share in a competitive industry dominated by two major companies by exploring new channels and implementing customer-centric strategies.• Designed, launched, and analyzed paid marketing campaigns including Meta Ads, Google Ads and LinkedIn Ads, resulting in a 180% improvement in website traffic.• Reduced CPA by 28% through comprehensive marketing and competitor research, continuously optimized marketing strategies to effectively address evolving customer needs and preferences.

• Developed three outbound prospecting approaches by identifying the most valuable current clients to upsell, potential e-commerce clients and new industries to target that can drive 3.5M extra revenue.• Conducted and launched an internal survey to gain deep insights into brand positioning and customer pain points• In charge of analyzing internal data from DMPs and CRM platforms to identify the key matrixes of top-performing clients and competitors

• Designed online courses materials for KONE’s employee training APP and wrote feedback reports by conducting interviews• Created storyboard, shot and edited videos for the best employees’ interviews in training department to prepare Teachers’ Day celebration• Designed flyers for open-house product show room to introduce latest products• Drafted feedback reports for KONE’s monthly internal magazine

• Compiled individual company-wide blogs for two department leaders• Drafted memos to announce the implementation of a new operating system and best employees reward• Maintained and edited company’s social media accounts’ content for enterprise leaders• Wrote and designed reports to publicize company and enhance its reputation • Conducted research and wrote reports on competitors’ media platforms analysis

• Delivered English lessons to 28 first graders at primary school• Prepared syllabus and teaching tools• Organized educational games and arranged practical sessions• Graded homework and exams

• Prepared presentations for KONE China executive to present to Finnish political leaders about local operation• Demonstrated updated equipment and technology to potential clients during their visit and 3/3 of them signed the contract • Edited presentation content and generated notes during new product introduction meetings• Assisted branch office’s Elevator Emergency Drill event to the government on behalf of the head office

• Collected and analyzed background information of a government document for the coming episode • Interviewed two high profile guest speakers (an economist and a Technology company’s CEO)• Compiled agenda and main points of discussion for recording the TV program