Dian Crawford Email & Phone Number

Portland, OR, US

Issaquah, Washington, US

Seattle, WA, US

Seattle, WA, US

• Developed and executed marketing campaigns for both acquisition and engagement for the Starbucks Rewards Visa Card. Worked collaboratively with advertising creative team to build creative assets and technology team to.
• Launched credit card via owned and paid channels, including the Starbucks app.
• Defined offer construct and communication strategy to drive customers through the funnel leaning heavily into the Starbucks app and its customer reach.
• Owned channels included a mix of email, mobile, web placements. Paid media campaign included SEM, paid social, display and influencer campaigns all focused on building awareness of the credit card.

Seattle, WA, US

• Lead cross-functional team to deliver marketing campaigns for various partnerships including Spotify, Lyft, and New York Times.
• Launched first partnership campaign with Spotify including in-store assets.
• Built partnership with Lyft to deliver Starbucks Rewards stars for every Lyft ride a customer takes.

• Consulting in marketing and sales operations and best practices.
• Define marketing and sales processes to grow a start-up agency.
• Define content strategy and implementation plan for education organization.
• Build and execute marketing campaigns (email and social) for variety of clients.

Seattle, WA, US

• Delivered best-in-class experiences for clients, while building long-term relationships that drove sustainable revenue streams.
• Lead a team in envisioning the future of client interaction for Getty Images. Defined user scenarios and developed design and technology concepts that delighted Getty’s users.
• Worked with Vulcan to design and develop their next generation web platform for their many organizations. Provided strategy and leadership in designing a user experience that can scale. Resulted in $750K in new revenue.
• Oversaw growth portfolio of $3M in revenue.
• Shaped engagement structure, project approach, staffing plans to drive profitability and efficiency.

• Founded TILT - a user experience agency. Partnered with clients to recommend digital strategies. Grew TILT from no revenue to $250k within first quarter of business. Managed across integrated agency teams to support.
• Developed social strategy for Intel by identifying influencers and developing outreach strategies.
• Worked with MarketLeader (now part of Zillow) to develop campaign and brand messaging strategies for digital and social media.
• Designed new user experience for Intel’s Developer Platform which simplified the way finding process and resulted in an increase of 25% time-on-site.

• Created and implemented strategic marketing plans for clients, as well as being a liaison between internal teams and clients to ensure all projects are delivered on time and meet client expectations. Leveraged ability.
• Pitched and won a $1.2M project with Intel to redesign and rebuild their Sales Support Platform.
• Successfully lead RFP process to get on the digital vendor list for Xerox, which resulted in $1M in revenue during the first year of partnership.
• Created growth strategy and cultivated ongoing partnerships with Microsoft.

• In my tenure at Centerlogic I held a number of responsibilities from Project Manager to Practice Manager. My responsibilities focused on successfully delivering projects for clients and managing an internal team of.
• Strong ability to understand clients’ short-term and long-range needs to provide strategic guidance and services that map to those needs
• Support the successful growth of account team members enabling work/life balance
• Ensure team has necessary resources and budget to deliver high quality solutions that delight and exceed customer expectations
• Joined company’s first executive management team in developing and nurturing the corporate mission and business strategy
• As team leader, resolved power struggles among team members using a positive approach to conflict resolution and staff development

Bba, Business/International Business

International Business

Digital Marketing Strategies Certificate