Creating strategic approach to raising brand awareness of moomoo US through an integrated communications plan including corporate messaging, website content, public relations, media relations and social media implementation. Working closely with compliance and legal to ensure communications are within regulations.-Provide a clear expectation to agency to right-size messaging and media approach. Increasing SOV from 3% (October 2022) to 15% (March 2023).- Implement spokesperson program to introduce a US spokesperson to the market resulting in increase in interview requests, quote placements and bylines published.- Manage social media from November to present. Strategize best approach to elevate moomoo's social media presence. Create posts locally in the US from creative design to content. -Create messaging documents for US stakeholders.- Organizing trade conferences and events, as needed: Traders Expo, Las Vegas, April 2023

Create and maintain media lists based on client stories and needs.Pitch stories to local and national media.

Create content strategy for public relations, thought leadership campaign, demand generation and events• Manage creation of corporate storytelling campaign including animated video, social media content and nurture campaign• Write and publish all press releases through GlobalNewswire and coordinate agency activities resulting in increase of coverage while working with sales to secure more customer announcements• Maintenance of HubSpot after clean-up project archiving nearly 16k undesirable contacts, syncing opportunities with Salesforce and ensuring proper workflows set up for different campaigns resulting in higher than industry standard open and click rates• Managed process for large international conference including all aspects of meeting room design, functionality, hotel room block and daily needs of team onsite

Establish brand awareness campaigns and content strategies for start-ups and small businesses.ACTON ADU: Community Engagement focused on building social engagement through Facebook and Instagram. Coordinated all community education and sales events. HubSpot content strategy and editing of drip campaigns.

Create, edit and publish content to educate internal audiences on data protection and privacy information through weekly mailer, blogs and internal community pages.

Set and implement marketing and communications strategy:Established brand identity and messaging for startup SaaS companyWrote web copy, email copy, sales presentation and materialsCreated go-to market strategy for launch of product through blog series, social media presence, email campaigns, media and community relationsHubspot certification

Model N (MODN) is the leading provider of Revenue Management cloud solutions that help organizations maximize revenue. With our technology platform, organizations eliminate the complexity that surrounds their revenue management process, around pricing, contracts, compliance, revenue leakage etc. Develop effective and high impact proactive public relations programs that generate awareness Manage editorial calendars, speaking opportunities and internal resourcesWork closely with product marketing and the executive team to develop key messages and positioningPitch reporters, analysts and influencers regarding news announcements Write press materials including tactical plans, press releases, and PowerPoint presentationsBrief internal stakeholders on key messaging and opportunities

Developed strategic plans focused on online marketing to elevate the company's SEO ranking through posts on social media, the corporate blog and newsletter. Indentified key areas to improve corporate marketing strategiesRefocused strategies, objectives and tactics for website design and content development Developed strategic online marketing plan focusing on strong tactics for SEM and SEOWrote implementation plans for launching Westpak’s blog, quarterly newsletters and social media channelsDecreased marketing spend by reducing vendor and AdWords costs by setting appropriate goalsDefined corporate culture through internal survey and interviewsCoordinated launch of company’s ESOP through an internal design competition, educational program and celebration

Manage client projects and relationshipsEdit, proofing of client projects including releases, brochures, ad campaignsAssist in (re)branding projects including research, identifying key audiences, needed outcomes, positioning statements, creative design Orloff Williams is a full service Marketing Agency with a 21 year history in downtown San Jose. Clients range from waste management, education and non-profits.

My strongest focus within this role is to help the company continue to grow both internally and externally. Through different public relations efforts, interest in the company steadily grows throughout the sector. Developing internal employee recognition programs and events, helps to maintain a healthy working environment and comradery throughout the organization.

Saught out food, technical and monetary donations to stay within budgetNegotiated food service to be within budget provided by Sodexo at ChapmanHosted VIPs and Sponsors during event

My main focus at OCTA was the Employee Recognition program which included the Employee of the Month, special local events, and the Annual Employee Recognition luncheon programs. This was a time of transition for OCTA in how messages were communicated to employees from bulletin boards on every floor to Monitors at each bus station and e-mail newsletter.

I assisted the Corporate Communications team in preparing for E3 (Electronic Entertainment Expo - the annual video game conference & show) by preparing media profiles, schedules and the executive briefing books for the conference. I also began preparations for a number of fall events, including SCEA's sponsorship of the Dew Tour.

Organized service opportunities for the Chapman community. Ran the G.I.V.E. (Getting Involved in Volunteer Efforts) Committee.