Diane Burdin Email & Phone Number

France

Paris, Île-De-France, France

BlaBlaCar is a global long-distance carpooling and bus service that connects drivers with passengers traveling the same route. The platform enhances travel affordability and sustainability by facilitating cost-sharing and offering scheduled bus services on popular routes.BlaBlaCar's app and website feature advanced search algorithms, secure payments, real-time ride tracking, and a robust rating system for trust and safety. The platform uses machine learning for efficient matching, big data for route optimization, and a scalable microservices architecture for reliability. Agile development and user feedback drive continuous innovation.Through these technical and product management efforts, BlaBlaCar enables cost-effective, environmentally friendly, and social travel experiences.Key Responsibilities and Achievements:- Led Product Improvements: Spearheaded various product enhancements, overseeing the entire lifecycle from discovery to delivery.- Agile Collaboration: Worked within an Agile framework, closely coordinating with engineers to implement and iterate on SEO strategies.- Strategic Roadmapping: Developed and maintained product roadmaps, ensuring alignment with SEO goals and broader business objectives.- UX/UI Collaboration: Partnered with UX/UI specialists to optimize user experience and interface, integrating SEO best practices into the design process.- Performance Tracking: Established and monitored dashboards to track the impact of product deliveries, enabling data-driven decision-making and continuous improvement.- Iterative Development: Used performance data to iterate on product features and adjust strategies as needed, ensuring sustained growth and effectiveness.

Région De Bordeaux, France

Cultura.com, the digital arm of the renowned French cultural retailer Cultura, merges decades of omnichannel expertise with cutting-edge e-commerce strategies. With a network of 100+ physical stores nationwide, Cultura.com seamlessly integrates rich cultural offerings into a dynamic e-commerce platform, leveraging data-driven insights, personalized experiences, and innovative design to deliver unparalleled digital experiences to a global audience.Key Responsibilities:- SEO Management & Strategy: > Developed and implemented comprehensive SEO strategies for Cultura’s e-commerce platform and local shops. > Oversaw all aspects of SEO management, including planning, execution, and analysis. > Managed SEO content strategy and copywriting efforts to ensure SEO-friendly, high-quality content. > Led SEO efforts during the e-commerce platform migration.- Technical SEO & Optimization: > Optimized website structure to improve crawlability and indexation. > Led the revamp of the global maptree to improve site navigation, user experience and crawlability. > Optimized landing pages for better search engine rankings and user engagement.- Local SEO & Link Building: > Implemented local SEO strategies for over 100 Cultura shops. > Developed and executed link-building strategies to enhance domain authority and search rankings.- Cross-Functional Collaboration: > Coordinated digital projects involving e-merchandisers, UX designers, IT stakeholders, and other acquisition channels.

Bordeaux

Summary:As an SEO Specialist specializing in E-commerce platform analysis and optimization, I spearheaded initiatives to enhance visibility and drive organic traffic to our online store. Leveraging expertise in both Content and Technical SEO, I optimized our website for search engines, amplified conversion rates through Landing Page Optimization, and orchestrated comprehensive On-site and Off-site local SEO strategies to bolster our presence in the competitive French market.Key Responsibilities:- Conducted thorough audits of our e-commerce platform to identify areas for improvement in SEO performance.- Implemented strategic changes to website structure, URL optimization, and internal linking to enhance crawlability and indexing.- Collaborated with e-commerce & development teams to ensure SEO best practices were integrated into website updates and enhancements.- Content and Technical SEO: > Crafted compelling, keyword-rich content optimized for search engines, including product descriptions, category pages, and blog posts. > Implemented schema markup and structured data to enhance search engine understanding of our product offerings. > Monitored and optimized website speed, mobile-friendliness, and other technical aspects to improve user experience and search engine rankings.- Landing Page Optimization: > Analyzed user behavior and engagement metrics to identify opportunities for improving landing page performance. > Implemented targeted SEO strategies to align landing pages with specific search intent and keyword themes.- On-site and Off-site Local SEO: > Developed and executed comprehensive local SEO strategies to increase visibility and drive foot traffic to our points of sale across France. > Optimized Google My Business profiles, local citations, and online reviews to improve local search rankings. > Implemented geo-targeted content and backlink acquisition strategies to establish authority in regional markets.

Bordeaux

Sales of financial products for some French banksCustomer issues management and customer retention for a national TV channel

Paris

Room and bar service

Bordeaux

- Community management- Project Management- Website Redesign- Communication Campaigns (print & digital)- Competitive Analysis- Implantation Study

Mérignac

Gestion de point de vente/ Gestion de stocks et de plannings/ Encadrement du personnel/ Community management/ Gestion de caisse

Bordeaux

Master'S Degree, Digital Marketing

Bachelor'S Degree, Business School Major Digital Marketing

Hnd, Business/Sales Units Management