Diane Catala Email & Phone Number

Bordeaux, FR

Région De Bordeaux, France

En charge de la stratégie marketing/communication de Onepoint (institutionnelle externe et interne), avec notamment un focus sur les sujets:- RSE- Tech (développement, architecture, test)- Expérience collaborateurs- Sud-ouest - Communication interne.

Bordeaux, Nouvelle-Aquitaine, France

En charge de la communication externe et interne de la zone sud-ouest de Onepoint.- Analyse de l'environnement, marché, concurrence- Définition des objectifs / cibles / positionnement / marque- Mise en place d'une organisation interne (création d'une équipe avec management de trois personnes, mise en place de relais dans les groupes d'experts)- Définition.

Région De Bordeaux, France

Paris Area, France

Declination of the online editorial strategy:> total.com> Local institutional sites (25)> Social networks (Facebook / Twitter / LinkedIn: 7 million fans / followers)- Implementation of the online brand strategy, editorial guidelines and editorial planning - Coordination of the creation, translation, and integration of brand content for relay on different.

Région De Paris, France

• Project management "Outgoing written contacts" and promotion of new "customer account website":
• Implementation of a strategy to homogenize contacts with customers,
• Coordination of the external and internal promotion plan for new customer account websites.

Paris Area, France

Launch of 25 local brand websites as part of a worldwide campaign and support of subsidiaries on their content strategy - Launch of multilingual sites (15 languages) - Creation and coordination of the local network of websites' leaders- Support for the deployment of the corporate communication campaign Committed to Better Energy - Writing of branded.

Région De São Paulo, Brésil

• In charge of the brand consistency in the Web platforms of the Brazilian subsidiary (websites, social networks, mobile applications) in collaboration with the French headquarters.
• Coordinated of Web projects of the Business Units: adaptation of Group guidelines and dissemination to stakeholders, monitoring the implementation of projects,
• Created web content (videos and banners) in partnership with agencies (about 10 projects a year, budget of around 3000 euros each)
• … Show more In charge of the brand consistency in the Web platforms of the Brazilian subsidiary (websites, social networks, mobile applications) in collaboration with the French headquarters.
• Traffic analysis: via monthly reports produced in collaboration with the agencies.
• Organized major digital marketing events (“Prêmio Inovação Medical Services”: 250 participants, budget about 15,000€). Show less

Région De Paris, France

• Brand Clinique.Responsible for Sephora (one of the leading beauty-retailer stores in the world), Marionnaud (Europe's largest perfumeries and cosmetics retailer) and other independent stores.
• Monitored and analyzed the trade operations (Average of 5 operations per month, budget around 10,000 to 25,000€ each): POS development, implementation, GWP event.
• Managed and monitored incentives counselors.
• Created Clinique pages for 7 perfumeries’ mini-magazines (CRM).
• Prepared… Show more Brand Clinique.Responsible for Sephora (one of the leading beauty-retailer stores in the world), Marionnaud (Europe's largest perfumeries and cosmetics retailer) and other independent stores.
• Prepared several business meetings.

Région De Richmond, Virginie, États-Unis

• (19th edition of the first French film festival in the USA: 1200 participants, 22 movies, delegation of 40 guests, reception).
• Managed 20 American interns.
• Led the Communication Department between high schools and universities.frenchfilmfestival.us

Région De Paris, France

• Managed the “Extras”: average of 20 extras per day, around 20 000€ of monthly payroll.
• Participated in the Fixed Personnel management: work accident, medical visit, recruitment.

Master'S Degree, International Marketing

Activities and Societies: Vice secretary of the Association “Sup d’oeno” (wine) in 2009/2010 Toulouse Business School (ex groupe ESC.

International Marketing

Two-Year University Degree (Dut), Business, Management, Marketing, And Related Support Services