Diane George Email and Phone Number
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Strategic marketer and passionate people leader with 10 years’ experience building category-leading household names (Campbell’s soup, Prego pasta sauce, Swanson broth, Hellmann’s mayonnaise) through consumer focus, continuous innovation and operational discipline. Wharton MBA. Harvard BA.—My first jobs out of school were in the nonprofit sector, speechwriting for former victims of human trafficking and forging corporate partnerships to bring new books to kids in need. Those early roles taught me the power of stories that punch above their weight and the value of common purpose in mobilizing teams that deliver results. They’ve also shaped how I’ve tackled every job since — balancing purpose and action, vision and execution, consumer insight and business impact.—Skilled in: strategic planning; brand strategy and positioning; innovation pipelines and new product launches; integrated communications planning; digital and social media strategy; agency partnership; P&L management; cross-functional leadership
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Vp Product Strategy And MarketingLa Colombe Coffee Roasters Aug 2022 - PresentPhiladelphia, Pennsylvania, Us
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Senior Director Of Brand StrategyLa Colombe Coffee Roasters Feb 2021 - Sep 2022Philadelphia, Pennsylvania, Us
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Senior Brand ManagerCampbell Soup Company Aug 2019 - Jan 2021Camden, Nj, UsLed $500MM+ Prego pasta sauce business. Full P&L responsibility and team of five. -
Manager - InnovationCampbell Soup Company Sep 2018 - Aug 2019Camden, Nj, UsSelected to lead formation of cross-category innovation team for $4B US Meals & Beverages portfolio, resulting in definition of a new innovation process and four innovation platforms either launched or in development
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Manager - Brand StrategyCampbell Soup Company Jun 2017 - Aug 2018Camden, Nj, UsLed cross-functional team of 8 in developing 3-year innovation pipeline for $2B Soup portfolio from opportunity identification through concept development, commercialization and go-to-market strategy
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Manager - Brand ActivationCampbell Soup Company Nov 2016 - Jun 2017Camden, Nj, UsLaunched first new masterbrand campaign in three decades for Prego pasta sauce, managing integrated team (3 agencies) from brief through production, media planning and execution, resulting in gains in awareness, household penetration and market share
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Senior Associate - Brand ActivationCampbell Soup Company Sep 2015 - Nov 2016Camden, Nj, UsLaunched new Prego Farmers’ Market pasta sauce ($15MM), leveraging experiential event, influencers, digital partnership (New York Times), and in-store tactics to exceed trial target
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Senior Associate Brand ManagerCampbell Soup Company Oct 2014 - Sep 2015Camden, Nj, UsGrew Swanson Organic business via packaging redesign and product reformulation, +15% (2X Category)
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Associate Brand ManagerCampbell Soup Company Jul 2013 - Sep 2014Camden, Nj, UsLed business planning and forecasting for $450MM Swanson Broth & Stock business to achieve annual growth target, outpacing the category
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Product ManagerJpmorgan Chase & Co. Jun 2012 - Jun 2013New York, Ny, UsManaged new product development and social media strategy for JPMorgan's largest consumer card -
Mba Associate - Rotational Leadership Development ProgramJpmorgan Chase & Co. Jul 2011 - Jun 2012New York, Ny, UsRotated through roles in customer acquisition marketing (SEO/SEM, affiliates) and finance, developing strategic recommendation for CFO that resulted in enterprise-wide adoption of zero-based budgeting
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Mba InternUnilever Jun 2010 - Aug 2010Blackfriars, London, GbEvaluated new product opportunity for $800MM Hellmann’s mayonnaise business, resulting in customer-exclusive in-market test -
Strategic PartnershipsFirst Book Aug 2006 - May 2009Washington, Dc, UsManaged corporate co-marketing campaigns for award-winning children’s literacy nonprofit. Initiated anniversary campaign, securing celebrity participation (Stephen Colbert), media (USA Today) and 100k new emails with no incremental funds. -
Communications OfficerAmerican Anti-Slavery Group Sep 2005 - Aug 2006Led communications and fundraising for human-rights nonprofit, hiring and managing staff of 20 interns
Diane George Skills
Diane George Education Details
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Harvard UniversityEnglish -
The Wharton SchoolMarketing & Operations
Frequently Asked Questions about Diane George
What company does Diane George work for?
Diane George works for La Colombe Coffee Roasters
What is Diane George's role at the current company?
Diane George's current role is VP Product Strategy & Marketing at La Colombe Coffee Roasters.
What is Diane George's email address?
Diane George's email address is dm****@****ail.com
What is Diane George's direct phone number?
Diane George's direct phone number is +194159*****
What schools did Diane George attend?
Diane George attended Harvard University, The Wharton School.
What skills is Diane George known for?
Diane George has skills like Marketing Strategy, Strategic Partnerships, Brand Management, Digital Marketing, Social Media Marketing, Management, Marketing Research, Nonprofits, Strategy, Product Marketing, Competitive Analysis, Product Management.
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