Diane Kocal Email & Phone Number

Marketing & Employee Recognition Program consultant currently partnering with a Fortune 500 company as their Appreciation & Recognition Manager.

Sales, marketing and advertising consulting for all types of businesses. One specialty area is performing arts organizations - marketing, audience development, print, radio, TV commercial advertising creative and production, sales development, market reports and more.

Indianapolis, In, Us

Golden, Colorado, Us

Golden Peak Media acquired F+W Media Crafts & Art divisions. Selling print, digital, video and social advertising programs for Quilting, Sewing plus Interweave Yarn and Beading & Jewelry Groups. Year-over-year growth every year.

Selling advertising within knitting, crochet and needlework magazines plus their networks -- Interweave Knits, Interweave Crochet, Knitscene, Knits Holiday Gifts, PieceWork, Interweave.com and community eNewsletters

Responsible for managing an advertising sales department of 6 – 8 Account Managers located throughout US and Canada plus support personnel located in corporate office. Managed a team that sold advertising into 7 magazines, 9 eNewsletters and 10 websites. Proposed, created and executed an online sales campaign which allowed outside advertising on DRG’s various 10 magazine / consumer websites plus the 9 eNewsletters. Partnered with other departments (editorial, marketing, catalog, web) to create new and creative advertising opportunities to generate new revenue in a down market – online video, special edition eNewsletters, Special Advertising Sections in magazines, online surveys, etc.

Responsible for managing the Inside Sales department, including development of marketing tools to better enable the department to reach quarterly sales goals. Assisted VP of Sales in developing the Inside Sales department. Created the foundation, trained and managed staff of two, which covered 25 states and International.

Responsible for prospecting for new business, maintaining customer inventory levels, creating and executing on-premise promotions to increase sales of our brands in on-premise accounts. Significantly increased sales in Hamilton County (Indiana) before being promoted to manage Rhoades’ largest on-premise territory in downtown Indianapolis. Maintained weekly customer contact to ensure proper inventory levels and high levels of customer satisfaction.

Responsible to sell radio and television advertising to businesses within the Indianapolis Metro market. Media Sales -- Serviced and prospected major and minor accounts in the greater Indianapolis area. Developed and implemented advertising campaigns for two radio stations and one television station. Recruited and supervised team of 8 interns each semester/summer.

Responsible to sell Indiana University Sports programming and radio advertising to local businesses. Increased revenue on existing customer list by 64% in the first year. Media Sales -- Serviced and prospected major and minor accounts in Monroe County (Indiana). Created and executed on-air promotions.

Responsible to sell long-distance service to businesses in the greater Indianapolis Metro area; serviced and prospected accounts within an assigned territory; achieved monthly sales quotas.

Managed all aspects of residential apartment community including recruited, trained and managed a team of ten full-time employees; prepared and executed budget in excess of $1 million for a 372 unit residential property; achieved high occupancy levels. Started as a Leasing Consultant at the 3rd largest property in Indiana and consulted with prospective renters to find an apartment which met their needs at our 996-unit apartment community. Promoted to Sales Manager after 1 year – recruited, trained and managed a team of 8 Leasing Consultants. As Sales Manager I was responsible for maintaining Marketing Occupancy at 95% or greater. Promoted to Administrative Manager after 1 more year. As Administrative Manager, I was responsible to manage a team 2 of Accountants and oversaw all accounting responsibilities including Account Receivables (approximately $500,000 per month), monthly reporting and Accounts Payable. Also, assisted Resident Manager with contract negotiations, property enhancements and management of a twelve person Maintenance Department.

B.S., Marketing

Education record