Diane Landers Email & Phone Number

Houston, TX, US

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas Area

• Developed strategic, retailer specific promotions and sampling programs for 2 major, luxury brands in over 1,200 US and Canadian locations. Increased year end retail sales to $217MM or $10MM over previous year. Oversaw.
• Collaborated with Sales teams to open new doors yearly, ensuring new counters and fixtures upheld the brands' aesthetic. Generated $15MM in additional retail sales yearly.
• Managed the creation of brochures, posters and signage, utilized by top retailers, to visually entice customers and increase sales. Sales and Marketing:
• Increased number one category by 12% over previous year, making the brand a top 3 in the industry. Increased U.S. makeup retail sales by +13%.
• Analyzed historical performance to maximize retailer events and identify opportunities for improving store performance. Allocate promotional materials, based on current/past sales trends, to support the global.
• Advocated for financial disciplines and inventory efficiency by working with the Planners & Supply teams to understand model stock and execute accordingly. **To learn more about my specific accomplishments as a Global.

Houston, Texas Area

• Developed and executed marketing events, strategies and programs for existing and new products in over 20 retailers for 2 luxury brands. Gained alignment on annual marketing plan and ensured achievement of objectives..
• Fostered partnerships with Marketing, Creative and Supply Planning. Clearly and actively communicated requirements, deliverables, timelines and budget status throughout program lifecycle.
• Managed promotional budget of 3MM annually and analyzed event/sampling performance to determine success and go forward plans. Created customer outreach programs generating new customers and increased sales.
• Reported monthly/quarterly key learnings and best practices among markets to help elevate the level of execution and build expertise.
• Created and gained approval on P&Ls for new product sampling and gift programs with strict adherence to margin targets.

Greater New York City Area

• Managed and led a team of sales professionals targeting individual and total sales goals which were achieved within first year, bringing the counter to their goal of $1MM. Partnered with store management on sales and.
• Pioneered spa and makeup events, enabling business to increase $5K per event.
• Designed and implemented outsourcing events resulting in event pre sales increases of 20% over prior years.

Greater New York City Area

• Led a marketing and sales staff of over 20 individuals to recognize the marketing and distribution opportunities and goals of the company. Interviewed, hired, and supervised marketing staff enabling Director to focus.
• Developed and implemented promotional events and activities which led to a 12% increase in market sales and solidified customer loyalty in assigned region.
• Identified new business partnerships for company which further increased company revenue year after year.

Greater New York City Area

• Contributed to the delivery of the brand’s sales of over $3M and maintained an excellent work environment with over 30 employees.
• Exceeded monthly sales goal by 5% resulting in recognition as number one sales associate in region.
• Identified sales gaps within product selling which led team to increase daily sales revenue.
• Initiated special in store marketing events to boost customer awareness and brand loyalty.

Interior Design

Studying Interior Design

Ba, Communications, English Literature

Ba, Communications, English Literature