• Created new brand identity and messaging for construction clients and servicing clients • Selected and managed website agency for new website, with focus on modern and effective design, content and functionality• Managed Facebook, Linkedin and Instagram accounts, leading to 500+ organic follower growth in 7 months • Developed and executed new PR and marketing campaigns to enhance brand image, including design and production of company collateral• Supported internal recruiting team to promote company to attract and retain top candidates • Spearheaded company events including holiday lunches, parties, happy hours, charity events, sponsorship offerings

Strong hands-on role for all marketing team projects - digital content, email, content generation, social media, graphic design, photography, analytics and reporting. Worked directly with Director of Marketing, provided targeted support for sales and training. • Email Marketing: Increased monthly dealer newsletter open rate by 12% in one year with timely execution of email campaigns for products, training, news and events. Created customer email segmentation• Social Media: Produced copy and visuals for FB, TW, IG and LinkedIn. Increased IG fanbase by 300% and post engagement by 700% • Strategy: Established key product positioning. Created key content and visual messaging, identifying customer segments and brand positioning for new products and launch of new B2B dealer portal and new consumer website• Content and Design: Provided direction for visual content for all pages on new consumer website. Devised new goals for enhanced web experience for dealers and end-users to implement and track on Google Analytics• Designed core content for product spec sheets, owners’ manuals, in-store sales kits, sales collateral to align with new brand identity• Proposed social media, influencer, content and advertising campaigns for B2B and B2C channels

• Served as account manager for website management and technical support between various marketing groups in LG, internal IT support team in US and global offices • Coordinated marketing campaigns between LG Electronics (Commercial Display and Home Electronics) and marketing/ad agencies to successfully initiate, plan and execute multiple online marketing projects and display media campaigns. • Worked in conjunction with procurement and accounting teams in drafting and evaluating project contracts to establish project sign-off.• Experience in cross-platform marketing across web, social and offline print collateral

• Re-Launched LG Commercial Display social media initiative starting in 2013 Facebook: created daily visual posts and assets, fan size increased and engagement rates from less than 200 fans to 53,000 fans LinkedIn: Planned and created business page, grew 235+ followers Twitter: increase in follower engagement • Coordinate with marketing manager to plan social calendar and execute social activities• Optimized social ad spend and performance with Facebook ad manager• Produced monthly reports that highlight key insights and improvement plans

Created and designed digital marketing content & marketing promotions for various departments within LG Corporation. (LG Employee Resource Portal, LG Hausys, LG Solar) Project scope varied from conception, visualization to prototyping and front-end HTML & CSS.