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Experienced Marketing Communications Specialist and Creative Project Manager. My skills include developing and managing promotional and marketing collateral for events, meetings and trade shows. I pride myself on being a business partner and career oriented leader with a highly transferable skill set. I enjoy challenges and welcome opportunities.My professional experience includes developing project scope; designing and delivering solutions, managing client expectations, and leading team members to accomplish project objectives. My proficiencies also includes developing successful advertising campaigns including working on all aspects of scheduling, media negotiations and production.I am a self-motivator who is creative and organized. I have worked with freelancers and vendors in the creative industry and I am able to give and receive design instruction. My areas of expertise also include art direction, project management and production. I am very good at juggling many projects the same time.
Tista Science And Technology Corporation (Serving Our Veterans)
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Marketing Communications SpecialistTista Science And Technology Corporation (Serving Our Veterans) Apr 2023 - Present- Develops and executes marketing campaigns to increase brand awareness and drive customer engagement.- Creates visually appealing designs for various marketing materials, including brochures, flyers, and social media graphics.- Collaborates with cross-functional teams to ensure consistent brand messaging across all channels.- Analyzes campaign performance and made data-driven recommendations for optimization.- Designs and produce creative assets for marketing campaigns, including logos, banners, and collateral materials .- Manages multiple design projects simultaneously, ensuring timely delivery and client satisfaction
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Senior Marketing Communications SpecialistMccoy Marketing Apr 2016 - PresentEvent Planning and Management Brainstorming event plans, handling budgets and invoicing, identifying, liaising, and negotiating with vendors, overseeing logistics, meeting with the project team, managing branding and communication, developing event feedback surveys, and writing post-event reports.Creative Project Management Working with teams to understand project requests and requirements, defining objectives, deliverables, and deadlines. Assuring brand standards are met, planning, and scheduling resources, and managing day-to-day challenges. Marketing Strategy Assisting with developing project-related marketing and sales strategy. Pinpointed opportunities, created innovative strategies and executed solutions, and quantified outcomes for future growth.Marketing Collateral Creation Creating design concepts, and editing editorial and marketing content, conceptualizing, print and electronic visual marketing and related materials, translating ideas into detailed creative solutions. Sourcing and hiring vendors.Partnership and Relationship Development Building strong working relationships with client team members, establishing a role as a trusted resource and advisor, serving as the day-to-day client point-of-contact for all project-related tasks, and setting and managing client expectations on an ongoing basis throughout projects.
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Global Account ManagerGeorgia Department Of Economic Development Apr 2020 - Jul 2021-Served as a liaison between the Global Commerce, International Trade, International Relations, and the Communications and Marketing team.-Ensured project briefs were fully completed and requested deliverables were clear before the commencement of work.-Worked to ensure delivery times and specs for all projects were met, in addition to recognizing potential issues before they occurred.-Maintained updated schedules, participated in status meetings, sent status updates and meeting recaps, and informed the team of any changes.-Managed stakeholder approvals and provided feedback. Served as a key communicator to the internal team, managed timelines and deadlines, and the routing of deliverables.-Coordinated with all creative team members and other cross-functional departments on project delivery assets.
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Public Information OfficerCity Of Atlanta / Department Of Watershed May 2018 - Mar 2020
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Marketing Communications SpecialistHeatcraft Worldwide Refrigeration Nov 2014 - Apr 2017Stone Mountain, Ga, UsIn this position I function in a variety of roles, including Marketing Communication Specialist, Graphic Design, and Tradeshow Manager.I was responsible for negotiating marketing print jobs and all aspects of the bid process. I maintained document files, verified invoices, and effectively managed schedules to achieve targeted deadlines. I also managed a wide variety of advertising projects, collaborating with vendors, fulfillment, and production to achieve the company/customer goals. This role required partnering with other stakeholders to maintain cohesive messaging and ensure customer satisfaction. I present ideas based on customer feedback and deliver innovative design concepts, graphics, and layouts; maintaining and unparalleled level of quality. I utilize my creative flair to orchestrate exceptional events, promotional strategies – working closely with marketing and sales to develop logistics. -
Creative ManagerVisual Solutions Apr 2004 - Nov 2014Marketing professional with experience in the fields of marketing, advertising, project management and public relations. Entrepreneur- successful ran Visual Solutions, a graphic design and marketing consulting business, which caters towards small to medium size businesses and non-profit organizations.Experienced at developing print advertising campaigns for clients, sfamiliar with working on all aspects of the campaign including; scheduling, media negotiations and production. Exceptionality creative and resourceful with a proven ability to develop and implement effective marketing strategies. Skills also include, a proficiency in all phases of concept development, budget management, planning and event coordination for political, charitable and corporate fund-raisers.
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Marketing SpecialistBridge Da Gap Nov 2009 - Dec 2013Atlanta, Ga, Us*Research, develop and implement a Brand and Communication strategy, standards and practices company-wide that promotes Bridge DA Gap to target audiences.*Development the key BDG messages for all audiences to communicate BDG"S core brand identity.* Lead agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.).*Oversaw the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.*Managed media relations, researched editorial opportunities and build relationships with key industry media.*Worked closely with the Web Manager to ensure messaging is consistent with overall marketing and communication objectives.* Built and maintained strong relationships with internal and external key stakeholders, funders, and partners to ensure proper messaging of company beliefs and service offerings.*Provide reports to the Executive Director that includes but is not limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forward looking.*Developed and managed the BDG communications budget.*Contributed to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas, and working as a positive, engaged team member. Manage all creative projects, assignments, and schedules for the Creative Services team. Work with clients and vendors, sales and sales managers; creative team members (designers, writers/editors, photographers, etc.), and outside multimedia and print vendors to coordinate, schedule, process, and traffic marketing and other creative projects, ensuring they are delivered on time, on budget and according to strategy. -
Comunications ManagerRoy Advertising Jan 1999 - Dec 2002Roy Communications, Marketing Director 1998-2000• Graphic design/production• New business development• Marketing strategy• Project management• Customer service• Vendor negotiations
Diane Mccoy Skills
Diane Mccoy Education Details
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University Of FloridaAnd Related Programs -
Wright State UniversityMass Communication/Media Studies -
Wright State UniversityGeneral
Frequently Asked Questions about Diane Mccoy
What company does Diane Mccoy work for?
Diane Mccoy works for Tista Science And Technology Corporation (Serving Our Veterans)
What is Diane Mccoy's role at the current company?
Diane Mccoy's current role is Senior Marketing Specialist.
What is Diane Mccoy's email address?
Diane Mccoy's email address is di****@****rpd.com
What is Diane Mccoy's direct phone number?
Diane Mccoy's direct phone number is +177046*****
What schools did Diane Mccoy attend?
Diane Mccoy attended University Of Florida, Wright State University, Wright State University.
What skills is Diane Mccoy known for?
Diane Mccoy has skills like Marketing Management, Direct Marketing, Product Marketing, Corporate Identity, Social Media, Adobe Acrobat, Online Marketing, Brand Development, Concept Development, Graphic Design, Press Releases, Media Relations.
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