Diane Mclendon Email and Phone Number

* Conduct all business to business and business to consumer marketing for the quilts division, as well as various projects for Kansas City Star Books.* Manage the production schedule of 25 books a year. Assign and manage freelance editors and designers for each title. Handle all correspondence with the printer and determine ways to cut production costs.* Identify new revenue opportunities, build P&L’s, and oversee implementation.* Oversee four web sites. Maintain sites by updating content – including product information and feature stories.* Design and implement all marketing campaigns – including email campaigns, postcard mailings, newsletters, contests, Rewards Programs, and product announcements – and determine and manage each campaign’s cost and measure its effectiveness.* Design and implement occasional surveys and focus groups to assess the needs and opinions of our customers.* Develop all marketing materials related to Kansas City Star Quilts – including press releases, book catalogs, magazine and newspaper advertisements, distributor flyers, and postcards.* Coordinate Kansas City Star Quilts’ attendance at a bi-yearly wholesale trade show.* Sell advertising sponsorships both in the newspaper and online.* Participate in all strategic planning for Kansas City Star Quilts.* Oversee re-branding efforts of Kansas City Star Quilts – including logo design and tagline creation. Continue to build Kansas City Star Quilts’ brand.* Actively seek out and sign new authors, generate ideas for new books and products, and research and purchase quilt-related items to sell direct to consumers on our site.

* Conducted all business to business and business to consumer marketing for AAPC.* Increased overall sales for company—three consecutive months of a sales increase of 60 percent.* Developed marketing and publicity plans for books and products, as well as prepared press releases and supporting materials for media distribution.* Represented AAPC at conferences across the country, as well as independently hosted AAPC conferences with more than 250 attendees.* Managed AAPC affiliate sales program; increased the number of affiliates by 100 percent.* Maintained promotional efforts on website, including the design and implementation of customer promotions and specials.* Created and maintained bi-weekly author newsletter, as well as act as the contact for AAPC authors.* Wrote copy and designed layout for bi-annual 56-page catalog.

* Managed all components of book and gift publicity and promotion through phone, written correspondence, and personal contact with media representatives and AMP authors.* Developed and cultivated local and national print, radio, and TV media relationships.* Created marketing and publicity plans for books and products, as well as wrote and designed press releases, galley letters, book signing posters, sales materials, and targeted pitch letters.* Facilitated in the operation of trade shows and special sales events.* Managed the department’s internship program. Responsibilities included recruiting, interviewing, hiring, and managing 19 interns per year. Networked with area universities to recruit students.* Acted as AMP’s international publicity liaison for the UK, New Zealand, and Australia.* Coordinated book signings with bookstore community relations managers, sales reps, and authors.* Oversaw several of AMP’s highest-profile campaigns by managing teams of freelance publicists.